How to design recipes and print the value of dishes? 1, whether it has a great influence on the design and value of the menu itself. 2. Whether there is a great contradiction between the design of the menu itself and the value of the menu itself, therefore, how to use the menu itself to create the value of dishes is an essential problem. 3. The design of the menu and the concrete embodiment of the value of the menu itself. The name of a dish is a kind of culture, a symbol of a restaurant, a theme of a menu, a carrier of shop culture and an image representative of a restaurant. As a marketing tool, the menu itself can enhance the added value of goods, make customers have a strong sense of identity with the dishes in the restaurant, and then affect the order volume of customers and win greater benefits for the restaurant.