A peasant disciple who didn't graduate from junior high school didn't want to be a farmer secretly, so he learned a craft of making steamed bread in his hometown. Unexpectedly, with this skill, he traveled all over the country to open stores to make a living and unexpectedly became a billionaire. He is Liu Huiping, the chairman of Shanghai Yin Zhong Catering Management Co., Ltd., the vice chairman of Shanghai Anhui Chamber of Commerce, and one of the most important economic figures in 20 10 China.
Drop out of school to make a living
Liu Huiping is from Jiangzhen, Huaining County, Anhui Province. His hometown, a small town with only 30,000 people, turned out to be the hometown of steamed bread in China. It is said that there are 20,000 people in Jiangzhen, and they have steamed bun shops and steamed bun shops all over the country. The annual sales actually reached 4 billion yuan, and the profit was about 2 billion yuan. 1995, Liu Huiping junior high school, age 17, dropped out before graduation. Because life at home was difficult at that time, and there was no hope of being admitted to college, it was better to learn a trade as soon as possible to make a living.
After dropping out of school, Liu Huiping began to work as a carpenter. After working as a carpenter for some time, Liu Huiping found that making furniture involves a painting process. No matter how to prevent it, it always does great harm to the body. Therefore, Liu Huiping finally gave up the job. In order to make a living, Liu Huiping, like many other villagers, chose to learn the craft of making steamed bread. The craft of making steamed bread is not difficult, as long as you are diligent and willing to learn, remember some simple processes. It didn't take Liu Huiping long to learn how to make steamed bread.
After learning how to make steamed bread, Liu Huiping took two apprentices with him and, like thousands of fellow villagers, went out to open a steamed bread shop. Liu Huiping first came to Nanning, Guangxi with his disciples. On a street, they rented a storefront and opened a steamed stuffed bun shop for 5000 yuan. However, after operating for a period of time, the store did not have any joy, and the store became more and more difficult to do. Subsequently, Liu Huiping went to Guiyang, Kunming and other places to open stores. After opening steamed bread shops in these places for two or three years, Liu Huiping hardly made much money except living expenses. He heard that Shanghai is the easiest place to make money, so he decided to travel to Shanghai.
1998, Liu Huiping came to Shanghai penniless and collapsed with the help of a distant relative. There is no other way to come to Shanghai but to continue to open a steamed stuffed bun shop. The first steamed stuffed bun shop he opened in Shanghai was a small shop with an area of 10 square meter on Zunyi Road. After only half a month's operation, the store was forced to close down, because the steamed buns made by Liu Huiping were not to the taste of Shanghainese, and the appearance of steamed buns was unacceptable to picky Shanghainese. In order to satisfy Shanghainese's appetite, Liu Huiping made some improvements to steamed buns and opened steamed bun shops in several places. Despite this, business has never flourished, just to maintain basic living expenses. Liu Huiping, who loves thinking, came up with a unique trick, invited a Shanghai master to make fried buns, and used some profit-making promotion methods. The business of this shop has improved, and it is really booming. Unfortunately, it didn't last. The foot-and-mouth disease broke out in Shanghai on 1999, and the store was closed again. I haven't made any money in recent years, but I have lost nearly 10 thousand in borrowed money. Liu Huiping even doubted whether his steamed stuffed bun skills could really support himself.
Steamed Bun Mantou Datianxia
After he didn't open a shop, Liu Huiping had to help people sell seafood and work as a chef in a food stall. These are short-term jobs to support the family. He thinks he is best at making steamed bread. He thought, there are so many people who open steamed stuffed bun shops outside my hometown that others can do it well. Why can't I always succeed? After thinking, Liu Huiping still thinks that he should open a steamed stuffed bun shop. Although Liu Huiping has never studied accounting knowledge, he will simply calculate that Shanghai has a population of more than 25 million. If only 20% people eat breakfast outside, it's at least 5 million people's business. Even if everyone spends 4 or 5 yuan for breakfast every day, it is a total turnover of more than 20 million. No, I have to open my own steamed stuffed bun shop.
In 2000, Liu Huiping reopened a steamed stuffed bun shop in a crowded place on Shandong Road. This time, Liu Huiping learned a lesson from the past. His orientation towards customers is mainly young people and office workers. And make the shop clean and sanitary, which makes him feel very close to the people. As for the taste of steamed stuffed bun, it caters to the habits of Shanghai people, and the stuffing meat is also purchased from my hometown in Anhui, because this kind of pork is fed with natural feed and tastes pure. All vegetables are chopped by hand to ensure crispy taste. More importantly, Liu Huiping set the price of steamed stuffed buns at 70 cents each. The newly-opened steamed stuffed bun shop in Liu Huiping has overcome the mess of small shops, but the steamed stuffed bun tastes better than big shops and its price is lower, which is very popular with customers. Sure enough, business flourished soon after the store opened. The steamed buns cooked every day are not enough to sell, and many people will come to the store to buy steamed buns. Liu Huiping saw that the business of the shop was so prosperous that he named it? Master Liu's big bag? As your own brand image.
How many years did it prosper? Master Liu's big bag? Later, in 2003, Liu Huiping earned the first 1 10,000 yuan in his life. Having earned such a large sum of money, Liu Huiping's first consideration is not how to squander it and how to satisfy his personal consumption desire, but how to make his own steamed stuffed bun shop bigger. If we want to expand our business, Liu Huiping thinks we should have a loud and fashionable name. The name Master Liu Dabao is too traditional, especially for young people. He thought about it for many days and finally came up with one? Bobby. His name, he thought, was very attractive and foreign. So, his shop became? Bobby steamed bread? .
To his great surprise, his Barbie steamed bread shop is more popular than his master Liu's big bag. This greatly increased Liu Huiping's confidence. To make Bobby Steamed Bread bigger, we must quickly open more branches. At this time, Liu Huiping was no longer the shopkeeper who had to borrow money everywhere to open a small shop when he first entered Shanghai. With sufficient funds, it is a natural thing to open more branches. At the beginning of 2004, Liu Huiping opened 65,438+00 Barbie Steamed Bread Direct Stores in Shanghai, plus some branches joined by relatives and friends, totaling more than 20. By September 2005, after opening the franchise store, the number of branches reached 50. These shops bring Liu Huiping rolling profits every day.
? Bobby steamed bread? planning the future
Bobby Steamed Bread wants to expand. Liu Huiping thinks that it needs a lot of money and management personnel to open all of them into direct stores, and he also needs to buy employees from direct stores? Five insurances and one gold? , more cumbersome and troublesome. If we all adopt the way of joining, it will be much simpler and more feasible. Indeed, after the liberalization of franchise, the development speed of Barbie steamed bread exceeded Liu Huiping's own imagination. In 2008, in order to meet the needs of the expansion of Babi Steamed Bread, Liu Huiping registered and established Shanghai Zhonghua Restaurant Group Co., Ltd., with a subsidiary of Babi Steamed Bread. By the year of 20 10, there were more than 500 franchise stores of Babi Steamed Bread. Liu Huiping is no longer a simple chain store of steamed bread, but a manufacturer of Chinese cakes. In addition to direct stores, his profits began to shift to selling raw materials or semi-finished products of steamed buns to franchisees, as well as collecting franchise operating fees and management fees.
Because the company's expansion speed is too fast, first, management talents can't keep up, and second, the production scale needs to be expanded urgently. In order to find senior management talents, Liu Huiping spared no expense to take out his 65,438+05% shares and introduced a number of management talents, such as former Fuji Food executives and McDonald's store management department directors. In order to solve the scale of production, he invested 20 million yuan in Songjiang, Shanghai in 2008, established a central factory, and began to produce Barbie steamed bread in a standardized and large scale. Besides, in order to ensure the freshness and taste of the products, Liu Huiping was conquered by technicians? Frozen dough technology? This technology can realize that there is no difference between frozen steamed bread and steamed steamed steamed bread. This also enables Liu Huiping to directly distribute products to major shopping malls instead of supermarkets, thus reducing intermediate channels and lowering retail prices.
By the end of 20 12, Yin Zhong Group had more than 360 franchise stores, and the sales revenue of all stores reached 10 billion yuan. Liu Huiping is not satisfied with this. He publicly declared that he would become the king of steamed stuffed bun in the world. His Yin Zhong Group plans to have 2,500 stores in 20 16, with sales revenue of 2.5 billion yuan. And hope to develop 20,000 franchise stores in China in the near future. In order to realize his plan, Liu Huiping will invest another 300 million yuan next to the central factory in Songjiang, Shanghai, and build a larger factory covering an area of 100 mu. He said that the new factory can be fully put into production in the middle of 20 14, and by that time, it will be very close to the goal of the world steamed stuffed bun king.
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