So, what's his skill? You can be an "emperor".
Founder of Hengdian Group, a super-large private enterprise in China, founder of "Magnetic Capital of the World", "Jiangnan Medicine Valley", "Hollywood in China" and Hengdian Yuanming New Garden.
What crime did he commit?
Xu Wenrong was born in 1935. His father is a craftsman, and he is busy farming, working and doing business in his spare time. He has been doing business with his father since he was a child. /kloc-at the age of 0/5, he was picked up by a small vendor and carried out of the village./kloc-at the age of 0/8, he became a full-time business cadre.
At that time, Hengdian was surrounded by mountains, and there were no railways, ports and airports, so natural resources were scarce. The local folk song sings: "Open the door to Bamian Mountain, porridge is scarce, and some women don't marry Hengdianlang."
In the difficult period of three years, Xu Wenrong, who knew that "no pains, no gains, no business, no livelihood", was elected as the village party secretary, but after years of efforts, the villagers still did not have enough to eat. So, he led the villagers to secretly engage in handicrafts and sell the things they made to other places in exchange for food. This was a great sin at that time.
Subsequently, Xu Wenrong built a hardware factory, a wood carving factory and a food processing factory more boldly. , which attracted the investigation of the "four clean-ups" working group, they questioned Xu Wenrong:
"As the leader of the Party organization in Hengdian Village, you should know that you can't set up a factory in the countryside, ..."
Xu Wenrong frankly answer:
"I set up a factory is also indicated above. The leader said that the development of social enterprises is a bright hope for rural areas. "
……
His argument is doomed to failure. Xu Wenrong was imprisoned and criticized, and he sat in the "bullpen". Finally, he had to risk his life to escape from the "bullpen".
During his escape in Xu Wenrong, his wife was forced to carry a scarecrow based on him to the streets more than 150 times.
A few years later, Xu Wenrong came back from exile.
In order to get the villagers out of poverty, he led them to set up a radio component factory, a local pesticide plant, a bamboo weaving factory and so on. He is going to enter the bullpen for the second time.
Fortunately, at that time, his fate began to turn for the better.
From 65438 to 0975, relevant leaders began to comprehensively rectify all walks of life and strive to restore the national economy on the verge of collapse.
Xu Wenrong smelled the opportunity, and he soon established the first "regular" enterprise in Hengdian-Hengdian Silk Reeling Factory, which made a profit of 76,000 yuan in the year when it was put into operation, exceeding the sum of agricultural taxes in the town at that time.
In the second year, due to policy restrictions, Xu Wenrong set up a knitting workshop in the silk reeling factory, and the nylon shirts and acrylic pants produced were very popular in big cities, which was in short supply. This is how Xu Wenrong made the factory bigger and stronger.
1978, the spring breeze of reform and opening up spread all over the country.
Xu Wenrong can finally do so boldly and openly. He learned from others that there was a shortage of magnetic materials in China, and he did not hesitate to introduce the production line of magnetic materials from Shaanxi. Since then, the production of magnetic materials has become the pillar industry of Hengdian, which is known as the "Magnetic Capital of China".
198 1 year, Xu Wenrong established Dongyang Hengdian Textile General Factory. 1984, Hengdian Industrial Company was established. 1987, Hengdian Town became the first town with 100 million yuan in Jinhua area.
Since then, Xu Wenrong has invested a lot of money in high-tech projects. With the slogan of "not high-tech", Hengdian has surpassed many powerful state-owned enterprises in just a few years.
From 65438 to 0993, Hengdian formally established the first comprehensive township enterprise group in China.
1999, the American magazine Hollywood Report published a long report introducing Hengdian, a small town in Zhejiang, and called it "Hollywood in China".
How did Xu Wenrong build Hengdian Film and Television City step by step? Maybe next time.
References:
40 years of business