The consumption of printed matter in Western European and North American countries accounts for 70% to 80% of the world's total. Among them, paper consumption is an important measure of the growth of the printing industry. The world consumes about 300 million tons of paper every year, and the average per capita of the United States The annual paper consumption is 300 kilograms, Europe is about half of that, while third world countries only consume 1 kilogram. China has a population of 1.25 billion, of which 260 million are school teenagers alone. With the increase in disposable income, the improvement of living standards, and the development of social economy, culture and education, the consumption of printed matter will continue to increase. Therefore, the consumption of printed matter will continue to increase. The market is far from reaching its limits.
1. Printed paper products are irreplaceable
Printed products have many advantages that are incomparable and irreplaceable. Among them, long-term preservation is a distinctive feature of printed matter. It can be read anytime and anywhere without adding any new means. Saving newspapers, books and magazines is generally more convenient than using a computer. Moreover, in terms of people's reading habits, reading printed matter is often a kind of sensory enjoyment, while using a computer is somewhat different.
The function of packaging printed matter is also irreplaceable. The relevant person in charge of the China Printing and Equipment Industry Association said that printed matter is not only printed books, magazines and newspapers, but also includes packaging prints, advertisements, samples, instructions, etc. Packaging has the function of protecting products, and the more important function is to display information and improve product competitiveness. These functions are unmatched by other means.
2. Personalized printing has become a new profit point
With the development of the times, more and more companies hope to print in the required quantity anytime and anywhere instead of large batches printing, which requires printing manufacturers to seek new printing methods and highlight personalized printing.
Personalized printing is mainly used in the commercial field and people's daily life. Its market mainly exists in three major areas, namely the e-commerce market, product personalized services and services for trading companies. With the rise of e-commerce, the demand for personalization of various brochures, commercial advertisements, conference materials, etc. will increase significantly. At the same time, in order to establish a connection between products and customers, some manufacturers need to make personalized brochures for certain products and provide customers with one-on-one services. This also provides broad market prospects for personalized printing. In addition, there are many trading companies in Beijing. They often contact different customers and require different advertising, packaging, promotional materials, etc. This will also be a huge market for personalized printing.
1. Changes in the book and periodical printing market
There are more and more varieties of books and periodicals, the number of printed books is getting smaller and smaller, and the hot spot of book and periodical sales is shifting faster and faster, requiring books and periodicals to The printing cycle is also getting shorter and shorter. According to incomplete statistics, in the next few years, short-run jobs in my country's book and periodical printing will account for 60% of the entire book and periodical printing. This change makes it possible to use digital printing equipment and technology to achieve on-demand printing. The promotion of on-demand printing will also significantly reduce the inventory of publishing houses and further accelerate the publishing cycle.
2. Changes in the bill printing market
With the deepening of reform, various bills in our country have shown an increasingly personalized tendency, such as telecommunications, postal services, The potential of the personalized printing market in banking, securities, insurance, various types of tickets, public utilities, etc. is very great. Digital printing machines and technologies that can achieve personalized and variable data printing will be very popular.
3. Changes in the anti-counterfeiting printing market
With the deepening of reform and opening up, especially when my country is about to join the WTO, the protection of intellectual property rights has received increasing attention. In anti-counterfeiting printing, many need to be implemented using variable data methods such as two-dimensional barcodes, and variable data must be completed using digital printing technology and equipment. Digital printing also has great potential in the anti-counterfeiting printing market.
4. Changes in the commercial printing market
In recent years, the proportion of commercial printing in the entire printing industry has been increasing year by year, and short-run printing, personalized printing, and ultra-short run Commercial printing and variable data printing are also increasing in their share of commercial printing. Products such as exhibition samples, color business cards, various recipes, and various certificates are very suitable for printing with digital printing equipment, especially for small and medium-sized enterprises engaged in commercial printing.
5. Changes in the packaging and printing market
Digital printing has been used in packaging and label design and production systems, specifically for various brands of alcoholic products, food, beverages and other products. Product tag. Digital technology is also playing an increasing role in flexible packaging printing. Due to the rapid development of digital technology, digital technology has enabled packaging label printers to adopt computer-to-plate technology, thereby beginning to eliminate film in pre-press processing. As digital printing technology continues to develop and be combined with processing functions, printing plates will also Film was eliminated from in-line label production all together.
6. Changes in the rapid printing market
The rapid development of digital technology will provide a huge market for rapid printing. Digital printing and digital proofing equipment and technology will likely first replace traditional small offset printing in the high-speed printing industry. Utilizing network transmission technology and digitally printing official documents will greatly improve office efficiency. Digital printing will soon extend its reach to on-demand printing and short-run, fast printing in the fields of commerce and publishing.
7. The rise of the new printing market
The rapid development of digital and network technologies has brought new market space, guided the development of society, and also demonstrated the potential of printing technology. future directions. A new form of remote printing that uses digital printing technology and equipment through network transmission and online downloading is quietly forming and developing rapidly.
Section 2 Analysis of Characteristics and Development Trends of Chinese Printing Consumers
The impact of the development of electronic publishing and e-commerce on the printing industry has long been expected, but it was originally thought to be too high. Internet e-commerce has quickly become a powerful emerging consumer trend. In 2003, an online shopping war between eBay and Yahoo! quickly intensified the originally mediocre online shopping market. According to estimates from MIC, the market size will reach NT$25.76 billion in 2003, which is NT$25.76 billion compared with 2002. An increase of more than NT$10 billion. In 2003, the most popular consumption pattern was not only online shopping, but also TV shopping channels.
These popular consumption methods have led to changes in shopping habits. When consumers no longer rely solely on graphic catalogs as a reference for shopping, the first one to bear the brunt is the lithographic printing industry that prints DMs. Not only advertising catalogs, but also government statistical publications, some periodicals and magazines, etc. In order to reduce the cost waste and inventory pressure caused by mass printing, the mailing targets are mainly customers or members who have purchased before. , so that printing companies lost a lot of orders.
Facing the crisis of market shrinkage, businesses that mainly focus on paper lithographic printing have no choice but to transform and find other business opportunities. Seizing the boom in online shopping opportunities, printing companies in Taiwan have invested in the development of online shopping malls, using the Internet or TV shopping channels as channels to sell the products they represent or produce. All product-related printing items such as packaging boxes, CD covers, label stickers, instruction manuals or books, etc. are all handled by the printing industry that has been in business for many years. Not only has it achieved outstanding results in the online and mail order fields, but the business of this industry has also continued with the increase in orders.
Another business opportunity driven by the Internet is online printing. The main products are business cards, invitations, calendars, stickers, etc. Network combined printing is mainly based on three foundations, namely digital printing of page files, sufficient bandwidth for sending and receiving, feasibility of large-format printing, and digital information printing applications of CTP and CIP3/4.
Under the fierce market competition and the exploitation of profits in the manufacturing process, profits are relatively limited, and it is difficult not to repeat the mistakes of vicious price competition. The only ones that can truly remain invincible are those that can master pre-press, printing, and transportation logistics, and can effectively control costs, quality, and maintain stable profits.