Within half an hour, everyone responded positively, which is summarized as follows according to the style of copywriting:
1, persuasive:
Your time value exceeds 1.35 USD.
Please waste your time on beautiful things. It doesn't matter how much time you waste here.
2. Peace of mind:
Parity feedback, while picking up and using.
3. Humor:
Ugliness is sweeter.
Pick out the bad ones and get an award.
If you touch it, you will be responsible!
Love at first sight, take it away immediately; Pick and choose, the uglier you look!
Be picky about food, be careful not to have meat!
Nor does it include giving business advice to manufacturers, so as to achieve the realm of not writing a copy, but only looking at its own meaning.
The last one, which does not involve copywriting, is omitted today. I want to discuss one or two of the above four styles with you.
Copywriting, commonly known as advertising, has an immediate effect, in short, the sales volume has increased greatly. So first of all, we must understand who the consumers are, what they think, and how to write to get to the pain point and let their wallets submit.
In this case, consumers are obviously people who come directly to the market to buy.
Now online stores and logistics are developed, and all kinds of X stores, X cats and X supermarkets can place orders with their fingers, which is convenient, fast and labor-saving. Who else will go directly to the market to buy things?
Mom and dad!
Although many elderly people have learned to surf the Internet, they spend most of their lives shopping online, especially vegetables, fruits and meat. Suddenly, I turned to a little mouse to place an order, but my heart was still a little shaky. Therefore, it is not difficult to understand why supermarkets don't open every morning, and they queue up early. What's more, they get up early and take the subway or bus that can squeeze people out, and go to the food market a few stops away to buy fresh vegetables.
Their pleasure lies in choosing fresh dishes. If there is no competition from strong competitors around them, they are more willing to choose carefully from a pile of dishes, choose the best quality to bring back, and enrich their family's table with the best ingredients they choose. They enjoy this time, because in their view, it is one of the beautiful things and it is worth spending some time.
In addition, of course, young people will come to the market to buy food, but people who enter the market will not care about the picking time, because in the face of many choices, it is human nature to choose one out of a hundred.
Whether it is fair or not, you will know by looking at the market. Moreover, in a typical free economic market like the vegetable market, the influence of "bad money drives out good money" is more obvious, and the full-screen "invisible hand adjustment" is more obvious. Imagine if there are 10 grape sellers in a market, 9 are common varieties, and only 1 is a super variety. When the market implements the unified pricing principle, the income of 1 super grape will definitely be far less than the other nine. Soon, this super grape will become a thing of the past, and will be replaced by the grape quality that matches the unified pricing of the market. This kind of matching is the adjustment of business strategy under the condition of ensuring the interests of fruit farmers.
Of course, for consumers, it is difficult to have the opportunity to enjoy high-quality grapes again.
As the old saying goes, praise is a buyer and praise is an idle person. The more sincere you buy, the more selective you are. As for the seller, from your critical eyes, you can see at a glance that you are sincere. If you buy it, you will be responsible. How can you live up to your taste buds if you don't pick and choose to find delicious food?
From this perspective, businesses should be overjoyed when they meet picky customers, and potential buyers are welcome to make a strong selection. However, if the buyer picks out all the good ones for a long time, leaving a group of "leftover women", it will be even more difficult to sell. After all, the fruit is freshest on the day of the season, and the price will be reduced as soon as the evening is over.
The price of the same booth in the morning is likely to be higher than that in the evening, which is directly related to the quality of the product; In addition, for different customers, some customers may not be so demanding, as long as they can get by, and don't want to spend too much time picking and choosing; And some people just enjoy the pleasure of picking and choosing, so it is better to price according to demand, give value the right to pick and choose, set a higher price for those who pick and choose, and give some profits to those who don't pick and choose, which makes people understandable and can't say anything.
Therefore, the purpose of copywriting can no longer be eye-catching, and the rules of the game should be written clearly and concisely. After all, the purpose of a business is to profit from sales, not to be noticed.
Having said that, how to write the copy of the fruit stand?
In my opinion, "pick with price, welcome to inquire" is quite good.
What do you think of officials?