The epidemic has undoubtedly had a certain impact on breakfast in various regions of China, and the heat of brewing cereal is now in the forefront of catering. With the help of capital concern, the whole grain market and emerging brands achieved growth performance that broke through the ceiling in the first half of this year.

2, meal replacement food

This category was originally popular among small hard-core fitness people, because a lot of grass has entered the consumer's field of vision, and the rapid follow-up of new brands and venture capital circles has shaped the current excitement. The new supply of new products and brand building have stimulated the demand of current market segments.

3.dark chocolate

The natural connection between chocolate and love and good feelings makes it the most suitable food category to build brands, while dark chocolate belongs to the healthiest subcategory, which can be described as the golden cross between health and love. At present, the demand growth and popularity of Black Bridge have begun to take shape, but the market and the supply of excellent players are still far behind, and this market is still in an accelerated development period.

4. Fruit wine

Driven by various marketing propaganda contents, fruit wine has become a category that the venture capital circle and the media pay special attention to in 2020. At present, it seems that new products and brands are educating consumers with insufficient consumption habits. The transaction volume is still small, and the growth rate is in the middle. There is development potential but it has not been fully demonstrated smoothly.

5. Vegetable milk

Consumers who used to drink soymilk and other beverages in China have re-recognized the value of new plant milk after adapting to milk, but they need more content education. The growth rate is fast and the quantity is not small, but the number of sellers is small and there is no obvious head at present. The growth momentum of this category has been verified by real money, and oat milk is the most important source of growth and focus of attention, ready to go.