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British media: IKEA stopped issuing paper catalogues. What's the point?
I believe many people have been to IKEA when you buy furniture. Because IKEA furniture is creative, practical and simple in style, it has always been liked by consumers, especially some young people, who generally prefer simple Nordic style, so people often go to IKEA for a walk when buying furniture. When shopping at IKEA, people feel like they are in a supermarket, and they are provided with rulers and pencils, which are very convenient to use. Moreover, IKEA will also provide customers with a paper version of the catalogue, which also provides people with many suggestions and examples about furniture collocation, and is also liked by many young people. Even this guide is called the "Family Bible". However, some time ago, according to relevant media reports, a company will stop issuing paper home guides. What's the point?

1. Why did IKEA stop publishing the paper catalogue?

1950, IKEA published the first catalogue. In 20 16, the paper catalogue reached 200 million, and the first electronic catalogue was published in198. It is understood that the main reason why IKEA chose to stop publishing the paper version of the Catalogue is that customers have less choices for the paper version of the Catalogue over the years. Perhaps people are choosing the electronic version, which looks more convenient. This is why IKEA has decided not to issue paper catalogue in the future.

Second, what is the significance of doing this?

As we all know, paper publications need a lot of paper, so it is also of great significance for environmental protection to stop publishing paper catalogues, which can reduce the number of trees cut down.

About what? What is the significance of IKEA stopping publishing paper catalogue? ? What do you think of this topic? Please leave a message in the comments section.