In the 22 Beijing Net Red Punching Place Selection Campaign, * * * selected 3 punching places in online celebrity. These punching places in online celebrity are also good places to go out and play, giving many friends who don't know where to play a choice. The following small series will share the punching places in online celebrity, a kind of consumption scene in Beijing. 1. BOM Xifanli

BOM Xifanli takes the operation concept of establishing a new consumption center, driving new consumption brands, promoting the development of new consumption formats, and creating a "meta-universe" offline consumption scene, which integrates traditional consumption, cultural consumption and experience consumption.

"Xifanli" is the homonym of "like you", "Xi" is the meaning of happiness, "Fan" is a two-dimensional term, and "Li" is a figurative concept of place names. "BOM" is an onomatopoeic word, which contains the expectations of the creative team, meaning very burning and explosive.

In p>BOM Xifan, immersive role-playing games, trend culture, AR games, game scenes, organs, props, costumes, competitions and other elements are deeply integrated into the project scenes, characteristic cultures and businesses through technologies such as mobile applications and smart tourism, and the immersive real-life game business is tailored to create an immersive space that combines virtual reality and melts online and offline boundaries, bringing new consumption forms to Generation Z and new upgrades to traditional businesses.

Address: Block B, Jinma Building, No.38 Xueqing Road, Haidian District, Beijing 2. Box Horse X Member Store (Flower Shop of the World)

Box Horse X Member Store (Flower Shop of the World) covers an area of about 17, square meters. Box Horse X Member Store is a brand-new format launched by Box Horse.

It is the world's first online and offline integrated new retail membership new consumption experience center, which can provide consumers around 2 kilometers. Box Horse X members emphasize the localization attribute and successfully introduce fresh food. It is the first warehouse-style member store selling fresh food to meet the one-stop shopping needs of consumers.

Box Horse X Member Store includes merchandise display area, customer intelligent experience area, operation service and storage area. Customers can not only buy enough for the whole family for one week at a time, but also come to the member store for car maintenance, car washing, free professional optometry and glasses care, washing and cutting pets, and enjoy services such as home textiles and high-end clothing care.

Address: Floor 3, B1, World Flower Holiday Plaza, Jiujingzhuang Road, jiugong town, Daxing District, Beijing. Zhonghai Huanyuhui

Jin An? Zhonghai Huanyuhui is located in the core area of Shijingshan High-tech and Modern Industrial Scenery Zone, which is designed by Gensler, an internationally renowned design company, to create a landscape space in the bustling city and define the beauty of future life. Huanyuhui gathers dozens of catering brands, such as Xinghuatang, a famous dish of Shanxi merchants, Qianxi Guoxiang, the creator of China Hunan cuisine culture and banquet aesthetics, and Maliuji, the leader of Guochao Sichuan cuisine. You can punch cards in all directions at one stop.

in Jinan? Zhonghai Huanyuhui, more than 85% of the brands of the first store in Jingxi bring you a brand-new food experience. Whether you are pursuing the comfort of eating for one person, or you want a romantic date between couples, whether you are preparing a family dinner or planning a high-end business banquet, you can find your favorite.

Jin an? Zhonghai Huanyuhui has also created an exquisite social leisure space outdoors, inspired by mountains and caves. The elements of steel and cement and the water features of green plants set off each other, with light and shadow interlaced, flowing water gurgling, tree lights swaying and trees swaying. Will it be too stupid, numb and full of faces? Strolling through the sinking square, dating a lover in the bright lights, tasting happiness and fireworks, < P > most caresses the hearts of ordinary people.

Address: Intersection of Fushi Road and Beixin Road, Shijingshan District, Beijing 4. Shougang Park? Liugonghui

Shougang Park? Liugonghui, located in the core of the north zone of Shougang Park, is an important part of Shougang Park. It enjoys the geographical and environmental resources of Shougang Park's century-old industrial site: Xiuchi and No.3 Blast Furnace in the north, Qunming Lake and ski jumping platform in the south, Shijingshan Landscape Belt and Shangri-La Hotel in the west and Shougang Industrial Site Area in the east, and has become one of the landmark projects of urban renewal.

Shougang park? Liugonghui consists of six interconnected plots, with a total construction area of 224, square meters, including 11 single-family industrial office buildings, 11 single-family flagship commercial buildings and a shopping plaza, which brings together low-density modern creative office space, compound business, multifunctional activity center and green public space. Among them, the project * * * contains six industrial remains.

As one of the six key projects of upgrading commodity consumption in the construction of Beijing as an international consumption center city, Shougang Park? Liugonghui combines business, leisure, culture and sports, introduces international, pioneering and characteristic brands, and becomes a representative landmark and social interaction field of the city, bringing new creative consumption experience space to consumers in Beijing and even the whole country.

As the representative of the capital city revitalization project, Shougang Park? Liugonghui focuses on the coordinated development of the whole region, devotes itself to leading the modern lifestyle, and strives to create a dual-drive operation mode of "industry+commerce", which will drive the regional economy to take off with industry and supplement the regional consumption vacancy with commerce.

Address: North Zone of Shougang Park, Shijingshan District, Beijing 5. Shiguang Shopping Street

Shiguang Shopping Street is located in Yuanmingyuan, Haidian District. Based on the real "Yuanmingyuan Shopping Street" in history, it uses scientific and technological means to make the shopping street "speak" hundreds of years ago and lead tourists to immerse themselves in the scene of the prosperity of the "Garden of Ten Thousand Gardens" a hundred years ago.

Light-gathering Shopping Street combines three major sections, namely, light and shadow performing arts, catering and snacks, and immersive theme shopping street. Here, you can put on the ancient costumes of the Qing court, enjoy the jewelry of a hundred years ago, and experience the happiness of "court beauty". In the interactive area of light and shadow in the "Yingge in the Imperial Garden", lotus flowers are open and cranes fly high, and tourists seem to walk into the 4 scenic spots of Yuanmingyuan; Appreciate the light and shadow blockbuster "A Thousand Machines Round and Bright" and dream back to the Yuanmingyuan in the prosperous age; In Qingyinge Teahouse, you can listen to a cross talk or a Beijing drum and enjoy life in a performance full of Beijing characteristics. Enter the western dreamland? Pick up the coffee shop, taste the hand-brewed and special coffee, and enjoy the "light and shadow water method" on the screen wall. The beautiful scenery of the four seasons changes hand in hand, which is full of interest.

Address: In Yuanmingyuan, Haidian District, Beijing 6. Light-gathering in the Temple of Heaven

Tiantan Park, based on promoting the cultural connotation of the Temple of Heaven, launched a brand-new cultural and creative space "Light-gathering in the Temple of Heaven" to create an immersive experience space integrating reading, rest and other functions for tourists. The Temple of Heaven carefully creates a music book of Zhonghe Shaole that echoes the rich cultural heritage of the Temple of Heaven, and spreads the cultural connotation of the national intangible cultural heritage "Zhonghe Shaole in the Temple of Heaven Music Department". The book exhibition area takes the cultural theme of "Scholarly Beijing" as the main line, and displays many kinds of books, such as political economy, wisdom of Chinese studies, world famous books, popular science life, etc., and carefully selects about 4 books for tourists to read for free.

Tiantan Huayu Four Seasons Ice Cream introduced by Tiantan Wenchuang is a handmade ice cream with the flavor of old Beijing bean juice and Beijing Erguotou, which is very characteristic of Beijing. Wenchuang has developed only the cultural elements of Tiantan on the basis of tradition. A variety of products have become online celebrity products on the Internet, and the collection of light in the Temple of Heaven has also become one of the punching places for tourists to visit the Temple of Heaven.

Address: 3 meters inside the west gate of Tiantan Park, Dongcheng District, Beijing. Five Cat Entertainment Mall

The Five Cat Entertainment Mall is located in Pingfang Road, Chaoyang District, adjacent to the four business districts of Chaoyang Joy City, Dongba, Changying and Communication University, with an overall area of more than 5, square meters. It gathers three major formats: immersive entertainment, fashion life and online celebrity cuisine, and targets consumers of Z generation after 1995.

guided by "fashion, trend and youth", Five Cats Entertainment Mall has broken the functional space dominated by shopping, created an entertainment space centered on unfamiliar social interaction, combined various entertainment consumption formats such as games, restaurants, self-portraits and performances with a positive attitude towards life, and led everyone to drive away the hostility in life and relieve "emo"!

Address: Pingfang Park, Innovation Park, Beijing Film Academy, Pingfang Road, Chaoyang District, Beijing 8. Xinghang Academy

Xinghang Academy is a popular science base of aerospace industry, which is built by 31 aerospace media in China Third Academy of Aerospace Science and Technology, specializing in studying and promoting aerospace culture. Xinghang Academy covers an area of about 3 square meters. As the carrier of cross-border integration of space culture, science and technology and education, Xinghang Academy is also the educational practice base of Haidian Community Youth Exchange awarded by Beijing Haidian District Committee of the Youth League, the parenting education Demonstration Base of Haidian District awarded by Beijing Haidian Women's Federation and the educational practice base of space culture communication awarded by the Youth Professional Committee of China Science and Technology Press Society. It is a big space knowledge classroom for the society.

Address: Longhui Industrial Park, No.2 Yuquan Road, Haidian District, Beijing 9. Zijin Hotel (former site of Belgian Embassy)

Zijin Hotel (former site of Belgian Embassy) is an elegant and dignified European courtyard with an area of about 14, square meters. Zijin Hotel was formerly Belgian Embassy in China, and its overall architectural style was eclectic style popular in Europe and America at the end of 19th century and the beginning of 2th century. As an architectural relic that witnessed the modern history of China, its identity has changed several times, from the Belgian Embassy in China to the No.14 State Guesthouse after the founding of New China, and then it was officially renamed Zijin Hotel in 1986, with a history of hundreds of years. Today, it is not only the fifth batch of national key cultural relics protection units, but also the unique cultural heritage of the capital.

here, the space is compounded and superimposed, so you can be there and look for the habitat of your soul over a hundred years. You can experience good things and good life, and feel the vivid and wonderful activation of cultural relics; There are also rich categories for you to choose from, such as Zijin Weaving, Zijin Steaming, 191 Purple Medal, Almost

Coffee, CHIC, Camping Culture, Chinese Studies Experience Class, etc. You will be wonderful in the name of flowers, bloom with the promise of painting, and infiltrate your heart with the fragrance of taste.

Address: No.9 Chongwenmen West Street, Dongcheng District, Beijing.