Make ordinary fast food during the day and take it out at night. As soon as this application was launched, Li Zhe was too busy to take orders. This fully shows that his judgment is correct. There are many people who need to order food, and the market demand is great. In 20 15 years, the business volume of late-night snack of beans gradually increased, reaching 20 million yuan. Although compared with the scale of the take-away market today, 20 million is not very prominent. But at that time, it was a very good result. As a pioneer in the take-away industry, Pinduoduo midnight snack has opened up a new market segment for the catering industry. In the face of such a huge cake, it is impossible for only one family to enjoy Doudou midnight snack.
Many enterprises have joined the ranks of dinner takeout. Even fast food giants like KFC want a piece of the action. During the World Cup last year, KFC launched a fast food section. This summer, the brand is famous for fried chicken, but it has never been willing to focus on selling fried chicken, and launched KFC kebabs, only for midnight snacks. KFC is very local, and it knows the stomachs of China people very well, and it sells anything. As an explosive product of snack bar, he has become the first choice for KFC to expand the fast food takeaway market.
It is almost inevitable for KFC to cut into the food and beverage take-away market by relying on a strong back-end supply chain and a perfect distribution system. Because of this, there is too much competition in the snack market. Now people pay more attention to health and eat less and less at night. The entry of big brands makes the competition of food and beverage take-out more intense, but it also shows that food and beverage take-out is indeed another market segment of the food and beverage industry.