I. Major consumer groups
The customers who go to Korean restaurants are mostly young people, including couples, students, female companions and white-collar shoppers, and women have the right to decide, followed by children, and men are mostly accompanied, so the planning of drainage products and recharge prizes in the back is mainly biased towards women's preference, followed by children.
Second, the consumption amount of major consumer groups
Judging from the number of people who eat, there are very few people who eat alone, and most of them are two or more people. If two people spend 80- 100 yuan, three people spend close to 160, four people spend close to 200, and five or more people spend close to 250 yuan (this data analysis will be used in later design).
Third, the activity design rules
Put bait to attract customers into the store.
1, price bait: the original price of the product is 39.9 yuan, now 19.9 yuan, and a small amount of miso soup is presented. The product of RMB 39.9 is packaged in five varieties, so choose one from five.
2, free tasting bait: you can make a small food cabinet in front of the store, put kimchi, miso soup, fruit salad, Korean rice wine, cola, juice and so on. Prepare disposable small cups, which will attract passers-by to stay in free goods identification area and form a crowd. Together with leaflets, it can attract other passers-by and improve the rate of customers entering the store (large food display cabinets and product diversification are much more attractive than single products to attract customers to taste).
Design a member recharge system, close the transaction in time, and lock the customer's repurchase.
New member recharge:
1, recharge 100 yuan to get the 120 yuan or 19.9 yuan package for free (if you explain at checkout, you can get this package for free by recharging 100 yuan now).
2. Recharge 200 yuan, get a gift from 240 yuan, a Korean-themed girl who likes online celebrity dolls (the cost is controlled within 10 yuan), and give us a 38 yuan voucher, which can be transferred to others (valid within one week).
3. Recharge 500 yuan to get 650 yuan, and give a gift with the value of 138 yuan (the actual cost should be controlled within 40 yuan, preferably related to the Korean theme). It's best to keep the price tag of the gift, or raise the price tag and give away five 38 yuan vouchers.
How to use vouchers in 38 yuan:
1, full consumption 158 yuan can use 1, full consumption 3 18 yuan can use 2, and so on!
2. Activities cannot be used cumulatively (for example, members' recharge has been cashed back, and vouchers cannot be used for discount).
Four. Activity design description
Generally speaking, Korean food gives customers the impression that it is a little more expensive than Chinese food. The original price of 39.9 is normal, but now we only need 19.9 yuan, which is enough for customers to feel the benefits. Choose one from five, impress consumers through multiple products, and there is always one you like. Design 1 male preference, 3 female preference, 65440.
2. After attracting customers into the store, there are two situations. One is to select only 19.9 yuan products. When he checked out the bill, he told them that he would get it for free on 100 as a member today 19.9, which highlighted the timeliness and urged him to apply for membership immediately. Second, if you don't choose 19.9 yuan products, then their consumption amount is like crowd analysis. Easy to access100,200,300. If customers don't apply for membership, they have to settle at the original price without discount. It is best to apply for membership. In addition to getting extra money, there are gifts. In this case, the success rate of applying for membership will be much higher.
Generally speaking, after the customer recharges, there is a balance in the membership card. This laid the foundation for customers to spend next time. Even if the customer completely consumes the amount this time, we still have his WeChat lock, which can stimulate him to recharge again through the long-term welfare of the community.
4. Scan the code and enter the group to get 10 yuan cash-filled red envelopes. It is likely to scan the code for idle customers. For example, if a customer comes to eat for five people, then the store doesn't need to give 50 yuan a red envelope. The premise of receiving a red envelope is to recharge the members. If the meal amount of five people is between 250-300 yuan, the recommended customer's recharge method is 500 or two 200. Customers can choose two people to apply for 200 yuan membership card, so that they can receive red envelopes.
5. The purpose of sending 38 yuan vouchers is to increase the income of the membership, and the other is to hope that she can come back to spend money or give it to friends. 38 yuan need not feel wasted. The purpose of the validity period is to hope that customers will come to spend early, otherwise it will expire, and the validity period of one week just spans the weekend!
6. All bonus red envelopes are recharged to the recommender's membership card and need to be consumed. It actually costs more than ten yuan to attract a new member.
Verb (abbreviation of verb) profit analysis;
Drainage products:
The drainage product itself is profitable. The price is 39.9, and the paid amount is 19.9. Drainage products are equivalent to 50% off.
Member recharge:
Recharge 100 yuan to get 120 yuan, which is equivalent to 14% discount.
Recharge 200 yuan to get dolls from 240 yuan+10 yuan, which is equivalent to 20% discount.
Recharge 500 yuan to get a gift from 650 yuan +40 yuan, which is equivalent to 7 1 discount.
Payment voucher:
When spending 158 yuan, you can use 38 yuan Golden Coupon, which is equivalent to 30% discount.
After spending 3 18 yuan, you can use two 38 yuan gold coupons, which is equivalent to 77% discount.
Profit summary: the gross profit of the store is 55%-60%, and the above discount can have a good profit space. The specific profit situation needs to be finally accounted according to the customer's card ordering situation!