Current location - Recipe Complete Network - Complete cookbook of home-style dishes - How do salespeople run the market? How do salespeople run the market?
How do salespeople run the market? How do salespeople run the market?
1. Ways for salesmen to run the market: direct demand method, benefit summary method, preferential trading method and pre-frame method.

2. Direct demand method: After the salesperson gets the customer's buying signal, he directly proposes the transaction. For example, the other party began to consider the number of users, operation effect and price. When using the direct method, the key is to get a clear buying signal from the customer. For example, "Mr. Wang, since you already know that our products can help you, I will help your family use them quickly now." Let's sign the contract first. " When you ask for a deal, you should keep silent, wait for the customer's response, and don't say anything more, because your words are likely to distract the customer immediately and make the deal fall short.

3. Sum up the benefits method: show all the actual benefits brought by customers' transactions with themselves in order of concerns; Give priority to customers' concerns. Combination with product functions: Then, the characteristics of the product are closely combined with customers' concerns, and all customers' most concerned interests are summarized, so that customers can finally reach an agreement. Sell to customers "demand" rather than "advanced" products.

4, preferential trading method: let customers feel that he is very special, your discount is only for him, let customers feel that he is very distinguished and unusual. Never discount casually, or customers will make further demands until you can't accept the bottom line. To show that your power is limited, you need to ask the above: "I'm sorry, I can only give you this price within my processing authority." Then the topic changed. "However, since you are an old friend of mine, I can ask the boss for instructions and give you some extra discounts. But this kind of offer is hard to get, so I can only do my best. "

5. Pre-framing method: Before the customer makes a request, it is foreseen that the salesperson will determine the result for the customer, and at the same time recognize and appreciate the customer and let the customer do it according to his own statement; For example, "our products are for those who are determined and willing to accept new technologies and new ideas, as well as enterprises that want to improve their sales performance." I believe that you are definitely not the kind of person who can't accept new things and technologies and doesn't want to change. "