How to design menu classification with word is a marketing activity and a public cultural brand. It occurs by delivering its own content to customers or consumers to meet public interests and social consciousness, and its main goal is to promote the operation of the market (which is why menu design is an important part of product marketing activities). The requirements of menu design are generally divided into the following categories: 1) The theme of the menu should be clear, accurate, popular and organized, which directly affects the publicity effect of the restaurant. 2) The content of the menu should be concise, not too long and illegible, otherwise it will not arouse consumers' interest. 3) The design of the menu should avoid complexity and fancy, be fresh, elegant, easy to read, and have certain artistry and appreciation. 4) Menu design should not only have good recognition and effectiveness, but also start from the menu materials, colors, modeling, pattern design, binding methods and so on.