Key points of restaurant name
The vitality of cheap restaurants
All over the country, we can see many restaurants with very cheap names, such as Goubuli Steamed Bun, Huangcheng Mom Hot Pot, Wang Fat Fish, Mouse Cave Duck and Chen Mapo Tofu, which are countless. Their business is very prosperous.
Although the once famous silly hot pot in Chengdu was finally defeated because of poor management, the author believes that it has created an unprecedented sensational effect in Sichuan catering industry, both in terms of name positioning and scale of operation. Nowadays, the catering industry in Chengdu is so developed that thousands of diners patronize it every night, and there are often long queues waiting for meals. It is really a spectacle. At that time, I saw such an interesting thing. A boss of the palace looked at the deserted shops and complained: It's a strange world now, and such a good environmental personality will go with them. People just don't come, and they have to join in the fun with some silly children, Wang Feiyu and Qixing Chili. The hostess of the hotel saw a group of well-dressed guests waiting in front of the door, and immediately greeted them with a smile: Mr. Wang invited them to sit inside, but the guests said coldly, we waited for the bus to go to Brother Silly, and when we saw that the boss was impatient, we stood in the door and stamped our feet and cursed.
However, it is useless to complain and abuse, and the majority of operators should think rationally about the mystery. In recent years, there are many restaurants in our country that have been slightly renovated. The capital wants to be among the royal family, the rich and the overlord, but most of them are not worthy of the name. The consequences are serious, high-end consumers feel unqualified, a large number of ordinary diners flinch, and business collapses. But a humble restaurant is not. It has great vitality. It puts itself in the position of servant, makes customers call slaves, and makes its maids become chic and psychologically satisfied. But did it ever occur to those noble restaurants that they set a high threshold from the name to keep customers out?
There are two types of restaurants that should not use noble names. One is the kind of high-end restaurant that can only be counted as second-and third-rate, and it is easy to have an impetuous mentality and make such mistakes. This kind of restaurant might as well take a neutral name, which is more popular. For example, using the names of restaurants such as Great Wall, Nanhai, Ginkgo and Yageshu can get better exquisite and popular rewards. , and can enter and retreat.
The other is a restaurant that caters to high, medium and low customers, and it is not appropriate to use noble names. Otherwise, you will ask for the chain, which will affect your guest floor. There is a restaurant in Chengdu with a simple name, high, medium and low consumption levels, and an orderly division of labor. Customers at all levels can find their own coordinates here. Therefore, this restaurant should be said to be three, not one, which greatly expanded its business scope.
We may see this phenomenon when we visit the food market. Many restaurants of the rich, the royal family and the overlord series often write advertisements on the doors and windows. The minimum consumption is 5 yuan, 10 yuan, but customers are still afraid to enter. I asked some diners who were afraid to enter. What are you afraid of spending a few dollars? They answered me: the stick is hidden inside, and if you go in, you will be knocked. Look at that name, that's where we dare to go. From the point of view, the restaurant has a name. Don't blindly follow the trend and put yourself in an awkward position.
Lightning protection and taboo are the same.
In the catering market, the names of restaurants such as Yuelai, Youyicun, Daoxiang Village, Dafuhao, Xiaobawang, Jindu and Xishuyuan can be seen almost everywhere. These restaurant names are not only difficult to reflect their own characteristics, but also tacky. ：
If you want to name the restaurant, you should first check the business directory, at least take a walk and have a look to avoid repeating the same mistakes. In addition, you should also consider the taboo of avoiding sound when naming restaurants. For example, there is a fast food restaurant called Gourmet Castle. After dinner, some customers met acquaintances and were asked: where to eat at noon? Obedient people are often puzzled, advise them to eat more, or understand that the food in this restaurant is not delicious. There is a hotpot restaurant called Xie Liting Hotpot Restaurant because its boss is Xie Liting. I don't know that one night, the restaurant turned on the TV and growled: stop diarrhea, stop diarrhea, stop diarrhea as soon as you eat it.
There are too many homophones in Chinese characters, so you must ponder the name of the restaurant repeatedly, and don't make yourself unlucky.
Dianya kelaiqin
Elegant store names will really make guests interested in food, and guests are certainly willing to enter elegant stores. Please have a look at the restaurants in Pakistan today, such as Buyi, Caigenxiang, Furong Country, Old House Boat, Taibaiju and so on. Prosperous business has nothing to do with its elegant name!
Elegant names like Mu Feng Chun. There used to be a restaurant near Sandong Bridge in Chengdu, which could make extremely delicious silver carp. Shopkeepers build houses by the bridge, with huts and grass pavilions, which have a unique style and are named Jiang Caotang. Eating seafood and drinking Daqu here, I looked out of the window, but I saw running water, reeds and weeping willows. I listened, only the sound of cicadas and bamboo carts, and I couldn't help whispering that I was drunk. With the name of the riverside thatched cottage, I remembered Du Fu's famous sentence. Nature is full of an indescribable comfort. There is a mashed potato shop called Jinyuxuan. At first glance, it seems neither fish nor fowl. When a bowl of yellow and white mashed potatoes and eggs is placed in front of you, you can't help smiling.
Strange name, customers don't like it.
There are two or three restaurants in Sichuan. As far as I know, there is one in Chengdu and one in Daxian, which was still in operation a few years ago. However, few people know or can pronounce the name of this store. The name of this shop is so strange that it lies in the juxtaposition of two words. Look at the announcement, this is not made up by the person who wrote the signboard. Shuo Wen Jie Zi accepted this word, which means joy, and six mouths form a store name. To explain that there are many people eating here, it seems that the idea is still new. Unfortunately, the name of the store is too strange to be understood and accepted by most customers. There used to be a restaurant in the Xinnanmen area of Chengdu, and its name was Zhan Zhongmei. Reed is an ancient utensil for holding food. The name of the store means to tell customers that the food in the store is beautiful. The meaning is very good, but because few customers can pronounce the word, the business of this restaurant has been negatively affected for a long time. Food, we have the same hobby!
Recently, many shops in Sichuan have written shop tricks for mashing chickens. To tell the truth, this chicken is really delicious, with rich Sichuan flavor, and it is very enjoyable to eat. Unfortunately, the name of the store is difficult for most diners. Good dietary information is also difficult to spread.
Yi anju Zhouyi Com advocates that the name of the restaurant should be unconventional and unconventional, but at the same time, it should be noted that the Sanqiu tree should be simplified by deleting the complex. The name of the store should be as fresh and subtle as possible, but try to use popular words to make it easy to call and understand. For example, old shops such as Gu, Aunt, Simeixuan, etc. Create new things in the plain. In recent years, some newly opened restaurants in Sichuan have some novel and plain names. For example: Babu shirt, old place, love, and so on. It can not only make customers feel refreshed, but also be thought-provoking. Chuanzu Restaurant, backed by Chengdu Central Stadium, is connected with the public, because it is accompanied by football, which can show full Sichuan flavor. In addition, a couplet under the name of the store makes its intention clear, and its connection is: to entertain guests from all corners of the country with Bashu cuisine, and to make Sichuan's footsteps and prestige stronger through overall prosperity. If the restaurant has another excellent food, the guests will not be moved by it.
Naming method of restaurant
First, name it after your surname. Restaurants have long been named after their surnames, such as Tan Jiacai, Barbecue Season, Capricorn Plum and Pie Week. The similarities between these stores not only highlight their surnames, but also reflect the specific contents of their operations from their names. For example, although the name of the barbecue season is not clear, we can know that the boss's surname is Ji, which is a restaurant that manages Beijing barbecue. By analogy, that pie week was also a restaurant opened by a boss named Zhou who sold both pies and porridge. This naming method can make customers see at a glance and analyze the specific content of the business through the store name. Previous Page 1 2 Next Page