It can be seen that the Wolf clan is very clear about their own situation and opponents' situation, and it is precisely because we know ourselves and ourselves that we can formulate correct hunting strategies according to the right time and place.
Nowadays, knowing yourself and yourself is the premise for businesses to make correct decisions, and it has also become one of the basic rules for business decisions.
Beijing Great White Shark Restaurant is a restaurant that mainly serves Cantonese cuisine, side cooking and snake cuisine. Located at the intersection of Beijing North Second Ring Road and Xinjiekou, backed by the business district and facing the Second Ring Road with smooth traffic, the geographical position is quite good. When you walk into the great white shark restaurant, you will find it is located on the beautiful west coast of Shichahai. Sitting on the dining table on the first floor, you can enjoy the sparkling lake in Shichahai outside the window. The breeze blows, and I feel very comfortable. It's really a good place to taste delicious food.
However, it is such a restaurant with superior geographical location and comfortable and elegant environment, which has been unpopular since its opening, with less than 30% attendance at each meal. Why? After a thorough study of its symptoms, it is not difficult to find that the reason for its bleak management is that it neither "knows the other" nor "knows the other".
The first is that there is no confidant. The layout design inside the restaurant is not practical and reasonable. For example, each floor is a small dining table, which can only accommodate four people at the same time. There is no big round table, so it is very inconvenient for many people to eat. Moreover, the layout of the table is too dense, giving people a very cramped feeling.
Secondly, there is a clear mutual understanding. Do not understand the preferences and needs of diners. Diners in Beijing have tasted all kinds of delicious food in the north and south of the river, and still feel that home cooking is the most cordial. In recent years, Beijing cuisine, Sichuan cuisine and Northeast cuisine have prevailed in Beijing restaurants. However, Guangdong Cantonese cuisine has always been difficult to become a climate in Beijing, because there is a big gap in taste with northerners. Moreover, northerners are not interested in snake food. It happened that there were pictures of scary snakes on the menu of the restaurant! Obviously, this is extremely inconsistent with the preferences and needs of Beijing diners. How can we win the market if we don't understand each other? Now the great white shark restaurant has been completely renewed, replaced by Beijing-style popular dishes and special dishes. Of course, business is getting better and better
"Know yourself" and "Know yourself" are two courses that competitors should make up. Only by fully understanding ourselves and each other and making effective use of our own and environmental advantages can we be at the forefront in the competition.