How to write a service business plan, and what relevant content is worth recommending when writing a business plan. I have sorted it out for you, I hope you like it! Chapter 1

1. Introduction to fast food restaurants

1. Our restaurant belongs to the catering service industry, named Urban Fast Food Restaurant, and is a sole proprietorship. . It mainly provides Chinese breakfast, such as fried dough sticks, xiaolongbao and other Chinese snacks and side dishes. Lunch and dinner mainly focus on stir-fries and smokeless barbecue.

2. The urban fast food restaurant is located in the commercial pedestrian street of Weifang City. It is initially targeted to be a mid-range fast food restaurant during its establishment period. In the future, it will gradually develop into a Chinese fast food chain store like KFC and McDonald's.

3. Because I have a great interest in the catering industry, I believe that with my wisdom, talent and dedication to my career, I will definitely succeed in this industry Lead ***.

4. Our store requires 50,000 yuan in start-up capital, of which 30,000 yuan has been raised, and the remaining 20,000 yuan can be borrowed from the bank.

2. Investment plan

Start from one point and expand to the other. Based on the consumer groups with the characteristics of a region, we should try to form a certain scale of operations in the early stage of development. After selecting the addresses of several business outlets, they will all make their debut at the same time. In the future, we will expand our operations nationwide based on development. In the early stages of development, we will vigorously develop online fast food companies and mobile fast food company services that have not yet been involved in Chinese fast food. After the company has accumulated a certain amount of strength and has a stable customer base, we will vigorously develop the company's comprehensive service strategy. We must vigorously develop the fast food business model of front-lounge dining in commercial areas, shopping areas, tourist areas, residential areas and other places based on population flow density, residents' income levels, actual consumption and other factors.

3. Market Analysis

With the accelerated pace of social life, the emergence and development of the fast food industry has become an undoubted issue. Although China's fast food industry is developing very rapidly, the abundance of foreign fast food has made most of the fast food market irrelevant to Chinese fast food. How to capture that part of the market is a problem we need to solve.

Currently, the Western-style fast food on the market is actually not suitable for Chinese people’s concept of fast food consumption and traditional dietary needs. Take the most common hamburger in Western fast food. Apart from being novel, there is basically nothing delicious about it. Moreover, the development of fast food in the United States has always been famous for its low price and it is an item for daily consumption by the public. But in the Chinese market, the price of Western-style fast food is far beyond what the public can accept, which also determines that it is impossible for working-class people to try that novel fast food often.

However, the situation of current Chinese fast food is small, dirty, messy and poor is still very serious. The many weaknesses of current Chinese fast food provide us with excellent market opportunities for building Chinese fast food chain stores. As long as we can seize these market opportunities, improve the many shortcomings in Chinese fast food operations, and develop our own characteristics, our entrepreneurial plan to enter the Chinese fast food market and occupy a larger market share is very likely to succeed.

IV. Business Analysis

1. Business Objectives

1 Due to the geographical location in a commercial street, the customer base is relatively rich, but there are also many competitors, so it is necessary to If you want to open up the market, you must work hard on service quality and product quality, and further expand your business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the Weifang Commercial Pedestrian Street and recover the cost within one year.

2 Our store will add 3 branches within 3 years and gradually develop into a fast food chain group with strong economic strength and a certain market share. It will carve out a world among the many fast food brands in Yuandu and become a fast food chain group. A well-known brand in the catering market.

2. Model of fast food service industry.

Customer-centered and customer satisfaction as the purpose, by satisfying customers, we ultimately achieve the promotion of the company's business philosophy.

3. Target market positioning.

Chinese fast food industry acceptable to the public. Customer group: office workers + children + students + others.

4. Market strategy

Fast food is online and humanized

1 Online fast food product ordering is provided for office workers to have lunch at the workplace. Their front desk reception service is also virtual, relying on an online ordering system and a fast delivery system. We will establish a dedicated phone delivery service for food delivery, which will be delivered by unified buses and service personnel.

2 In view of the high mobility of the breakfast population and the tight time constraints, we will use buses and service personnel with a unified model to move to major demand outlets to provide customers with convenient and nutritious breakfast sets. Due to the large number of students, nutritious fast food for students can also be launched, which not only focuses on economic benefits, but also takes into account social effects. Vigorous efforts should be made to carry out convenience snacks, breakfast should have a wide variety and cheap prices, and Chinese breakfast set meals should be launched according to local conditions. Economical, nutritious dishes are provided for lunch and dinner in an elegant dining environment. We are always ready to develop new products to adapt to changing market demands. The goal set in the early days of our business was "home delivery" service.

3 Fast food company image strategy

Fully display the image of the store as clean, hygienic, affordable and warm in fast food restaurants located near the business district.

5. Personnel plan

In the early stage of the opening of our store, the preliminary plan to recruit full-time employees and temporary employees is as follows:

1 Recruit the city through the labor market Those who have a registered permanent residence, have certain work experience, have good professional ethics, are between 20-30 years old, and are interested in joining the catering industry. Applicants should come to our store for an interview with the "Employee Recruitment Registration Form" and attached personal information.

2 Those who pass the interview, written test and physical examination will sign a labor contract with them. At the same time, in order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training. The specific contents are as follows:

A. Develop a training plan, determine the purpose of training, and formulate evaluation methods.

B. Implement training plans and implement the "Labor Discipline" and various rules and regulations.

3. After assessment, those who fail will be suspended for study and 20% of their salary will be deducted until they pass the exam. If you fail the exam three times, all wages and benefits for the month will be deducted.

6. Sales plan

Before the opening, a series of corporate promotion work will be carried out to introduce the store's "high quality and low price" sales strategy to consumers. Questionnaires will also be distributed. According to the needs of customers, we will improve our products and services. At the same time, membership systems, quarterly cards, and monthly cards are launched to attract more customers. Those who spend a total of 1,000 yuan per month can participate in the big draw at the end of each month, and the winner will receive a gift certificate worth 888 yuan. Those who spend a cumulative monthly consumption of 100 yuan will receive a gift certificate worth 10 yuan, those who spend 200 yuan will receive a 20 yuan gift certificate, and so on.

5. Competition and advantage analysis

Competitors in the fast food industry are mainly small restaurants near commercial streets and fast food restaurants like McDonald's and KFC. They each have their own advantages, and of course we don't show weakness. Because we are in the early stages of starting a business, we must vigorously attract customers and keep prices as low as possible without affecting sales, so that low-income people can still spend here, so that customers can buy and eat with confidence; at the same time, in other restaurants Even though the company has not started ordering food online, it implemented a new strategy and launched an online food ordering business to deliver food to your doorstep.

6. Financial Report

All accounts in the store must be recorded in time. Expenditures and income must be entered or recorded by the accountant before they can be used. Double-entry accounting is used. The accounting method is to be managed in a scientific way to avoid confusion in the accounts. Daily income should be counted in a timely manner. All ordering menus and payment receipts must be stored and duplicated for verification and accounting. All items in the store are fixed assets in the store and cannot be destroyed or taken away at will. The total monthly income, after excluding all expenses, is deposited in the bank; if after monthly settlement, the income is higher than planned, it will be adjusted appropriately. Wages are paid to mobilize everyone's enthusiasm for work. If hotel property is found to be damaged without reason during work, the salary or bonus of the person responsible will be deducted.

1 Our store has fixed assets of RMB 10,000, business area of ??square meters, tables and chair covers, several refrigerated counter stoves

2 Daily working capital of RMB 10,000

3 For Accounts should be kept with daily accounts, monthly accounts, quarterly accounts, and year-end general ledgers. In this way, the profit and loss of the enterprise can be clearly seen on the accounts, thus avoiding blindness in management work. Note: Since we are in the early stages of starting a business, we need to be careful about various expenses, but we must ensure the quality of the food and keep the price as low as possible.

7. Investment Risks and Returns

Of course, everything is not smooth sailing. Fast food restaurants may encounter many problems on the road to development, such as declining sales performance, poor customer service, etc. The return rate is not high and so on. As long as we find the source of the problem, adjust our strategies in a timely manner, and always put the interests of our customers first, the problem will eventually be solved.

Not only profit, but also service. As an advocate of this industry, our store will serve customers based on the ideals and beliefs of high-quality service and healthy development of the industry. We believe that only under a fair and rational business philosophy and unremitting persistence, the result will be everyone's Everyone hopes for a win-win situation, thereby promoting the formation and development of Chinese fast food in general. Chapter 2

1. Development Prospects

Since I went to college, I have started to pay attention to the couples in college. I know that the most troublesome thing is the privacy issue, that is, the private space in school is too large. There are too few, which leads some college students to have no choice but to engage in uncivilized behavior in public places. Since the school mainly considers academic studies, it cannot meet students' requirements in this regard. Other consumer venues are either too expensive or cannot meet the requirements of couples, and are not accepted by most couples. There are also few leisure bars specially built for couples to solve their privacy problems and create a place exclusive for them. The leisure space can not only satisfy the casual dating problems of college students, but also obtain a lot of economic income from it. Therefore, I decided to open a couple’s leisure bar that integrates catering, entertainment, and learning.

2. Store Introduction

This store is located in the center of a university gathering place, and its main customer groups are college students and young people in society. The business area is about 100 square meters. It mainly provides tea drinks, online leisure, specialty cold drinks and casual dining.

Tea drinks cover a variety of aspects to meet the taste requirements of various people. There are many varieties, complete tastes and rich nutrition, giving customers more choices. Non-tea drinks also provide a variety of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, ice coffee, fruit platter, etc. At the same time, new tea drinks will be updated regularly to allow customers to experience the latest trendy tastes. The decoration of this lounge bar is natural, casual, and modern at the same time. The walls adopt light and warm colors. The kitchen layout is reasonable and exquisite, and the lighting is good. The overall look is between the properties of a home kitchen and a hotel kitchen.

3. Development Strategy

1. Before the opening of this leisure bar, advertising must be carried out, because the main customer group is students, and the speed and breadth of information transmission among students are It's very big, so you don't need to spend too much effort on publicity. You only need simple advertisements in the form of leaflets or multimedia such as speakers.

2. This leisure bar should pay attention to how tea drinks can enhance the mood of couples. Different methods can be used to make the taste unique, so as to be different from competitors and provide customers with more discounts. Attract more customers.

3. Many students are accustomed to the three-point-one-line lifestyle. Many times in order to save time, they will choose the nearest place instead of going to a farther place, so they will not choose the geographical location. It's too far from the school gate. The leisure bar will also launch a food delivery service at the appropriate time, and adopt corresponding measures according to different situations. For example, if you order three or more portions, you can get free door-to-door delivery. If you order takeout alone, you need to pay a certain delivery fee. This has another advantage. If someone wants to order takeout, in order not to pay the delivery fee, It will bring in two more takeaways, which can also increase sales.

4. The leisure bar uses colorful specialty glass cups, which is economical and environmentally friendly, and waste cannot be dumped casually. You can contact the farmers and ask them to collect them regularly for free, which can be mutually beneficial. It is reported that competitors are not doing well in this regard, so a good environment can attract more customers. In this regard, we can add our environmental protection concepts to advertising so that contemporary college students can realize the importance of maintaining the world's environment

5. Although the number of tourists will drop sharply during the summer vacation, after all, there are still some Students staying on campus, nearby residents, and migrant workers can reduce production volume and shift the focus of services to improve their business conditions during the summer. Consider studying for one month during the winter vacation to reduce unnecessary costs.

6. The market economy is rapidly developing, changing, and dynamic. Therefore, we must look at the development of an enterprise from a long-term perspective and analyze it to make a long-term plan. After each stage, we must Summarize the overall status of the business and make next plans, forming a ladder-like development model. After the operation is stable, you can consider expanding the operation, adding other service projects, looking for new markets, doing chain operations, and slowly building your own brand. You can develop into an industry that provides services specifically for student couples. In short, you must Only by looking at problems from a long-term perspective can we have a future for our company. 4. Management structure of the leisure bar

1 store manager and cashier, 1 chef, and 2 waiters. The business philosophy focuses on the following points:

Main cultural features: health care, humanistic care

Main product features: vegetarian meals with therapeutic and health-care functions Main service features: Member-based tracking service

Main environmental features: green dining environment with traditional cultural flavor

5. Market analysis

Private behavior of love in college Social morality has always been a problem. The intimate behavior of college students in public places has become a recognized campus problem. Students only meet the students' personal needs without considering the behavioral norms in public places. As a result, many college students are innocently used as negative examples, making them feel helpless.

This project is based on this point. In order to protect the personal privacy of college students and improve the happiness index of college students' love, the University Love Alliance is established to provide low-cost and distinctive love services to college students, and At the same time, certain work-study positions are provided for various colleges and universities to help poor students better complete their studies.

Advantages and Disadvantages: Advantage Analysis: This leisure bar operation solves the privacy requirements and love quality of school couples, and also guides college students' civilized love behavior, and at the same time actively handles love and relationships. learning relationship. In addition, this leisure bar adopts a self-service selection method, which should be easily welcomed by customers and save some human resources. At the same time, the meals also provide cold drinks, ice porridge, etc., and free tea. Simple and comfortable decoration will be a major feature of the lounge. Students generally like to stay in a clean lounge with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school cafeteria has a clear dining time limit, and there are few leisure bars outside the school that sell breakfast. Therefore, our store outside the school can easily capture this part of the market share lost due to time differences. In other words, by dining in The market share generated by the potential customer base that wants to eat for a period of time before and after ordering.

Disadvantage analysis: Because it is just starting up, the scale of the fast food restaurant is small, such as human resources and service projects for dining are relatively limited. The competition inside and outside the campus is also relatively fierce, so there are still considerable disadvantages. On the other hand, because school holidays are fixed, the number of customers during the winter and summer vacations will drop sharply, and there will be fewer customers during the winter vacations than during the summer vacations. This will be a more difficult problem to solve.

Opportunity analysis: According to our market research and analysis, the market demand for our products exists and has certain competitiveness. And I am a student, a member of this largest customer group, so I can better understand what kind of products and services customers need. From these aspects, I should have a good chance of squeezing into the catering market.

Threat analysis: The service and product quality of the leisure bar are directly and inevitably related to the operating cost. Therefore, the product price will not be lower than that of competitors, although the overall price will not be too high. High, but in comparison, the customer's financial affordability becomes a big test. Moreover, costs and profits are also directly linked, and the amount of profit is a major determinant of whether a company can survive in the competition. Furthermore, the differences in customs and eating habits in different places raise another question, that is, whether most customers can recognize or be satisfied with the product, this also needs to be tested.

6. Promotion and market penetration Promotion strategy:

1. Preliminary publicity: large-scale, high-intensity, large investment. Later publicity: Pay attention to existing customer relationship management and use this to carry out word-of-mouth marketing. The planning and organization of regular specific activities, such as sponsoring evening parties organized by schools, are used to promote the company and remind customers of their consumption awareness through activities. For holidays, carry out targeted promotional strategies such as distributing flyers.

2. Promotion of related festival activities and party development: During some large festivals every year, the store holds parties for long-term customers, and promotes preferential policies during the festival and the content of the party in the evening before the festival. , allowing college students to participate in some rich activities besides campus activities. For example, during the event, discounts will be held during the day and parties will be held at night. During the event, some popular music will be played in the store, which is different from the usual ones. Play light music and play some dance music DJ to let customers dance in the orchestra pit and make more friends. This process can not only arouse students' enthusiasm for participating in the dots, but also invisibly increase the store's publicity, better promote the store's economic income, and is also a kind of cultural dissemination.

7. Financial situation analysis

1. According to calculations, it can be initially concluded that the startup capital for the opening of the leisure bar is about 10,600 yuan, the venue rental fee is 2,000 yuan, and the application for catering hygiene license and other documents The cost is 600 yuan, the venue decoration cost is 3,000 yuan, the purchase of kitchen utensils is 1,000 yuan, and the basic facilities and other expenses are 4,000 yuan.

2. The costs in the operation stage mainly include: employee wages, material procurement costs, site rental costs, taxes, water, electricity and fuel costs, miscellaneous expenses, etc.

3. Daily operating financial budget and analysis

Based on the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover can be roughly estimated to be about 800 yuan, with a profit rate of 30%, from which the investment payback period can be calculated to be approximately three months.

8. Marketing mix strategy Tangible marketing strategy:

Since the economic strength of this leisure bar is still weak, a marketing strategy that avoids reality and avoids large amounts of marketing will be adopted in the early stage. Instead of hard advertising marketing, we adopt a set of effective "commitment marketing" to promote products. Promote and advocate the business purpose and philosophy of "Tianzhisu" to consumers through menus, posters, cultural brochures, advertisements, promotional activities, etc. Skilled marketing strategy: Continuity and planning will determine the inherent advantages of this leisure bar in avoiding the shortcomings of low customer loyalty of ordinary leisure bars. In order to enable this leisure bar to establish a sense of authority in the minds of customers and a sense of trust, this leisure bar will establish a complete member information feedback system to realize marketing commitments:

l. Customer feedback form. In providing services, staff are strictly required to put customers first and listen carefully to customer opinions.

2. Carry out customer satisfaction to the end. Establish the concept of "customers are satisfied only when they are satisfied" and always think about customers.

3. Establish a customer service survey form for the leisure bar, and a dedicated person from the marketing department will be responsible for tracking the customers on a regular basis.

9. Vigorously build the brand image of "green food"

Based on the fierce competition and strong imitation of leisure bar companies and the strong seasonal characteristics of dietary therapy products, realize the company's The organic integration of explicit culture and implicit culture strengthens the company's brand protection awareness and capabilities. Focusing on the core brand characteristics of "healthy and green", the leisure bar achieves its marketing goals by establishing a green image, developing green products, implementing green packaging, adopting green logos, strengthening green communication, and promoting healthy consumption.

As a leisure bar, we have a natural advantage in carrying out green marketing. This leisure bar will strictly implement the standards of green leisure bars, and will strictly control the procurement of raw materials, food processing and hygienic environment.

We strive to create a simple, elegant yet fashionable dining environment, and reflect the concept of healthy and green through the layout, decorative style, temperature, etc. of the leisure bar design. Promote health care knowledge and promote green culture:

In the marketing process, this leisure bar will focus on the catering theme of the 21st century - three socially significant knowledge points of health, fitness and green. Planned and targeted publicity to guide customers' consumption orientation. The above catering knowledge will be publicized through special lectures, brochure promotion, public welfare activities, etc., and at the same time, attention will be paid to taking this opportunity to increase the promotion and introduction of green products. Promote and advocate healthy and scientific food culture, and carry forward the health culture in traditional culture. Culturally package products, leisure bars, and services to spread food culture. Thereby obtaining further development opportunities and conditions.

10. Pay attention to a series of corporate public relations activities

This leisure bar will handle all aspects of relationships through a series of public relations activities and provide loose and favorable conditions for the development of the leisure bar. business environment.

1. Establish a cooperative relationship of unity, trust and consistency with employees. Establish an equal and convenient communication method among employees, and increase employee cohesion and work enthusiasm through the issuance of internal publications, free membership rewards, group entertainment and other activities.

2. Relations with the community. In order to ensure sufficient human resources, obtain a stable customer base, and obtain reliable logistical support, we should actively participate in maintaining the community environment and actively support community public welfare undertakings. Respect the legitimate rights of customers, provide high-quality meals and services, and correctly handle customer requests and suggestions.

3. *** relationship. Understand and abide by relevant laws and regulations of *** in a timely manner, strengthen liaison with *** departments, and proactively assist in solving some social problems. Establish and maintain extensive relationships with promotional media; provide them with true information about the industry.

11. Give full play to the price advantage of the green leisure bar

The target group of this leisure bar is students and urban residents. Taking into account the price factors of catering products and health care products on the market, the product pricing of this leisure bar will be at the mid-to-low price range of similar products. Occupy a certain market share, form economies of scale, and obtain high profits at low costs. In terms of product prices and combinations, we process and provide various nutritious meals with therapeutic and health-care value based on the different consumption levels and needs of consumers. When setting prices, we strictly calculate them based on the utilization rate of raw materials. , such as how many fruits and vegetables are removed from the roots, whether they are peeled and leaves, and the final degree of processing in the kitchen, provide consumers with standards for different meal combinations ranging from 6 to 100 yuan per portion. Customers can choose different vegetarian foods according to their actual conditions. .

12. Market Risks

The market is constantly changing, so we must consider market risks. Specifically, there are the following possible risks:

1 There is a risk in the development stage of this project that similar leisure bars may open in the market at the same time.

2 Risks in the production and operation stage of the project. The benefits after the project is put into production depend on the sales volume and other performance of its products in the market. For the project at this stage, the biggest source of market risk is related to the market Competition risks in the catering industry. If the project is put into production and achieves good results, it is likely to lead to the birth of a series of similar business projects, thus intensifying the competitive pressure of this project.

Internal management risks:

The catering service industry is a relatively low-tech industry, but it requires strict management to win the trust of consumers. For most Chinese self-operated Most of the leisure bars have loose internal management and low quality service personnel. How to establish a modern enterprise system, improve the enterprise operating mechanism and strengthen the internal management of the enterprise is related to the survival, success and failure of the enterprise. Risks of raw material resources:

The raw materials of this leisure bar are mainly fruits, vegetables, beans and fungi. They are the most popular green natural pollution-free food today, especially this leisure bar is mainly for health care. Therefore, professional knowledge and technical investment are required in the selection of raw materials, so as to facilitate the purchase of fresh, natural, pollution-free green food.

13. Countermeasures

l. Learn from advanced production technology and experience to develop your own specialty food.

2. Strict management, regular training of personnel, and establishment of customer service reports.

3. After entering the market, understand the food market cycle, do not rest on your laurels, and actively develop and update food.

4. Establish and maintain long-term cooperative relationships with raw material suppliers to ensure the supply of raw material resources. In the initial period from January to March

The main products are meals for three urban groups with different health conditions. The market strategy is to use active and effective marketing strategies to capture the market share of Chinese catering and health care drugs; establish The good brand image of "green food" will enhance the popularity and reputation; recover the initial investment and actively carry out market promotion. In the medium term, in one year, we will consolidate and expand the existing market share of the suite, further improve the business management system of the leisure bar, and improve the scientific management level of the enterprise; start preparing the corporate image recognition system, unified special and advantageous meals, and unified The construction of management models and other aspects.

Long-term 2 years

By then, the leisure bar operation has entered a stable and good state. With the increase of the power and influence of the enterprise, when the service scope can no longer meet the needs of potential customers, the franchise will be used. Ways to open up new market space and expand the scope and influence of leisure bars.

14. Store design

1. Visual identification

1. Store name: On the one hand, it should be closely related to your own business; It should be taken into account that the place of operation is within the campus, close to the characteristics of the campus, and easy to be loved and accepted by the campus community. The store name should be stylish and meaningful.

2. Color: Mainly warm tones such as yellow, red, and orange, supplemented by lively and cool tones. Showing fashion, trend, elegance and taste.

2. Store layout

1. Appropriate use of lighting, carpets, partitions and other elements, try to make effective use of space on the one hand, and appear well-proportioned on the other hand, without showing a sense of openness and plainness. Some more private tables can be appropriately designed, so that customers who stay for a long time can fully enjoy the comfortable atmosphere. The divided slot layout allows each segment of consumers to have their favorite corners and tables.

2. Lighting and lighting: Lighting is an important element in the decoration of the leisure bar. Choosing various styles of lighting can effectively enhance the beauty of the leisure bar. Lighting is an important part of setting off the atmosphere of the lounge bar. You can choose lights of different colors to set off the pleasant atmosphere of the lounge bar. At the same time, customers should retain the convenience of adjusting the lighting to their own requirements in their own space.

3. Wall decorations and curtains: Adjust them in time according to the season. Various fabric materials, patterns, and colors should be as harmonious as possible, showing the style of the leisure bar and close to the sensory enjoyment of consumers.

4. Tables: The design and placement of tables should be harmonious in general, with individual differences, to avoid giving consumers the feeling of a food stall.

5. Placement of handicrafts: The selection of handicrafts should be close to the atmosphere of the leisure bar and consumer preferences, and highlight the taste of the leisure bar.

6. Tableware: clean and tidy, and should reflect the characteristics or image of the coffee shop.

7. Background music: mainly romantic, soft light music with moderate loudness, in line with seasonal changes and the style of the coffee shop.

>>>The next page is Chapter 3