In this Internet era where everyone wants to be an Internet celebrity, how to successfully display and manage yourself has become a question that everyone is racking their brains to think about. Among all the famous Internet celebrities, Li Ziqi is one of the people I admire the most.

Anyone who knows her knows that she is a food anchor and a strange woman.

Let’s take a look at her “great achievements” first

1. 15.4 million Weibo fans

2. The cumulative views of her videos reached 3 billion times

3. Develop gourmet products with the same name and an online flagship store. Although there are not many product categories, the sales volume is amazing.

4. Business docking, cooperation with various brands, such as Yue Sai

There are thousands of food anchors on the Internet, but only she has become what everyone dreams of. From a rural girl who grew up in the countryside, she became a hot celebrity by making farm food.

So what is her secret to success?

Okay, the following text is purely personal analysis and for reference only

The first point: the style positioning is clear and specific

Li Ziqi is doing ancient style gourmet food. From her own dress to the style of the pots and pans she uses for cooking, they are all farm-style. Even the materials used to make delicacies are all produced in the field, without any product information from modern society. The vegetables are grown by oneself, the meat is one's own poultry, and the firewood for cooking is also the branches cut by oneself. This kind of reality is the most touching and the most different from other food anchors.

If you just know how to boil water for cooking and chop wood to feed pigs every day in a rural house, this is not enough to build a personal brand. The most important thing is

The second point: manage personal charm.

Do you think she only cooks? No, no, she can also

Food category:

Make tofu, make fruit wine, make tea, make sauces, etc.

Pastoral category: < /p>

Open up wasteland to grow vegetables, flowers, raise pigs, sheep, silkworms, go up the mountain to cut firewood, chop bamboo, etc.

Civil engineering

: paving Build roads with bricks, build bridges and build houses, make bamboo beds, sofas, stools, etc.

Handicrafts:

Embroidery, making silk quilts, making quilts, making pillows, etc.

The key is that she did it all by herself with one pair of hands.

I have to say that this is the secret to her success in attracting fans. She did what the audience wanted to do but couldn't.

She lived the way we wanted to live< /p>

, how could we not like it.

The third point: What she sells is a way of life.

Nowadays, we are all busy day and night in the reinforced concrete city for houses, cars, money, and children. In order to rush for time, we use express delivery to buy vegetables and fruits, order takeout for meals, and use machines for laundry. Things that can be solved with money, we don’t know how to do with our hands. It seems that except for the improvement of mobile phone functions, our other survival functions are deteriorating. And Li Ziqi appeared at just the right time.

Her "anti-city" lifestyle evokes our memories of life and our inner desire for "real life."

After Li Ziqi became popular, many imitators emerged on the Internet. They also lived in mud houses in the countryside and imitated Li Ziqi to grow vegetables and cook, but they were all like a flash in the pan and did not become popular. I think if you want to copy the two previous successful points, you can still do it.

Just like you can participate in talent shows, I also participate in talent shows, you can do live broadcasts, and I can also do live broadcasts.

But the secret to success is unique. Your temperament hides the path you have traveled, the books you have read, and the people you have loved. Running a personal brand by imitating others will not work. You still need to explore your own characteristics and be yourself. The right time, right place and right people are indispensable.

I have seen many friends asking this question recently, and I would like to share my own opinion.

Li Ziqi’s video shooting mode can be copied. You only need to copy what she does. Just trying to get her attention is next to impossible.

I believe everyone has seen it since Li Ziqi became popular on the Internet. Many people are imitating her, beauties, food, beautiful scenery, etc. The video style is exactly the same as hers. The attention is also very high, and there are millions of fans. But compared to Li Ziqi's tens of millions, it is indeed much inferior.

Of course, I personally think that it is difficult for ordinary people to completely copy Li Ziqi. I believe many people have no problem with food. However, plums are not just a delicacy. She knows so many things, such as bricklaying (bread kiln); carpentry (making swings and bamboo tables), making clothes (dying grape skins and sewing them into gentlemen), and she is also very good at making the four treasures of the study. I learned about calligraphy and painting, etc.

Just like the online reviews: "Li Ziqi can go up to the hall, go down to the kitchen, and climb trees." , we can build a house."

It feels like she is really capable of anything. Very worth learning.

As long as you have the heart, you can try hard. No matter whether you succeed or not, at least you have tried hard. .

Li Ziqi is currently a leader in the field of pastoral video creation. She is not only very popular at home, but also very popular abroad. In fact, there are many imitators of Li Ziqi now. But none of them reached her artistic conception. Both the visuals and the soundtrack were very particular. I am born in the 1960s, but I don’t watch Li Ziqi’s videos in every issue. Since I immigrated to Fiji after retirement, I can look at Li Ziqi more objectively. On YouTube, the largest foreign video website, Li Ziqi’s subscriptions have reached an astonishing 7.73 million.

Each of her videos has basically millions of views and over 10,000 comments. Most of the comments are from foreigners. Li Ziqi has become a window for foreign countries to understand Chinese culture. This kind of height is difficult for ordinary people to copy.

Li Ziqi’s success lies in her finding the voice of people around the world. In today's increasingly busy and stressful life, what people yearn for is the kind of comfortable, relaxed and slow-paced life. However, for most people, except retired people like me, living this life is almost impossible. Then, the picture Li Ziqi painted for us has become a comfort to many people's souls. It can be said that people have found poetry and distance in her videos. Her videos are indeed very relaxing. For those who do self-media or vlogging, the most important thing is to find your own style and direction. In the past few years since I moved to Fiji, I have also experienced complete physical and mental relaxation. Maybe that feeling is what is described in Li Ziqi's video.

Good models can definitely be copied, but do you have that ability?

Li Ziqi’s success lies in the fact that she once lived here, and what her videos show is her past life.

This kind of thing is accumulated over many years of life, and it is not something you can just take.

Just like Li Ziqi’s cooking, she has been practicing cooking for many years, so when she cooks by herself, she can do it with ease and cleanly. Even now many food self-media, when cooking food, are not as refreshing as Li Ziqi.

Many of the dishes that appear in Li Ziqi’s videos are grown by himself.

Plowing the land yourself, planting the land yourself, watering, weeding, removing insects, cleaning the ground, etc. There is a lot of work in the fields.

Ask yourself, can you bear it?

What you see is her success and the hard work behind her success. Have you seen it?

The mountains are no different from the cities. Everything needs to be carried on your shoulders. It is very hard and tiring. I want to ask, can you do it?

Maybe you will say, I can hire people to do the work and just shoot the video myself.

But the result is that the things you make will always have a hint of artificiality and pretense. You can’t be true because you are not close to this land, but just imagined this beautiful land. .

Li Ziqi succeeded. Of course, the model can be copied, but you need to know a lot, and your state of mind must be calm.

Besides, Li Ziqi is so popular now. If you copy it, you will only be accused of plagiarism. It is better to create a new model.

I am An Guoping Tianxia, ??stinky tofu Xiao An, please pay attention!

In Tianfu, Sichuan, the scenery is beautiful, and there is a daughter in the farmer's family, whose name is Ziqi.

The parents are not close, the adoptive mother dislikes him, the grandparents love the grandson, and they take him back to depend on each other.

It is not easy to go to the city to look for and work hard to make a living.

Grandma was seriously ill, but she never left her and studied hard to make the video.

His hands are rough and polished, he carries a knife on his shoulder and is invincible.

Working all day long, going to bed late and getting up early, the filming journey is extremely hard.

Striving for excellence will eventually achieve results, inherit culture and reach the top.

The overseas interview is a legend, a slim girl, dressed in red.

If I were a man, I would definitely want to marry you. Children of China, let me learn from you.

It can be copied, but of course it is not easy. Although it cannot be achieved, the heart depends on it.

Anything can be copied, but the copy is always a fake. As the saying goes: always imitated, never surpassed.

As a newbie in the self-media industry, seeing Li Ziqi’s huge traffic, I also thought about whether to imitate, but imitation also requires skills. Regardless of whether there is a team behind Li Ziqi, I Ask myself, even if I have a team, I can't do what Li Ziqi is.

Second, you must have a steady stream of creativity. If you copy Li Ziqi’s model, you cannot completely copy Li Ziqi’s content. If she shoots what you shoot, everyone will look at you and watch it. Li Ziqi is here, so it’s important to have your own creativity.

Third, you must be willing to endure hardship and persevere. Not only making videos, but doing anything else is inseparable from these two things. Results and efforts may not be directly proportional, but they will definitely not be inversely proportional. Even if everyone Internet celebrities who make complaints about it should also go for plastic surgery and learn how to apply makeup.

Li Ziqi perfectly explained to us that a working girl is the most beautiful! Compared with those Internet celebrities who are pretentious, pretentious, but too lazy to lift a finger, and rely on their faces and figures to copy, they are more deeply rooted in the hearts of the people, more natural, more real, and simple... That's why they can capture the hearts of the world! Her model has become a classic, and classics can never be copied!

Work at sunrise, rest at sunset, drink from a ladle and eat from a basket...Li Ziqi lives in a quiet rural environment, leading a self-sufficient pastoral life, wearing Han-style clothing, Using traditional craftsmanship to make delicacies with traditional characteristics, she presents to the audience an image that is very characteristic of traditional Chinese farming society.

This "pastoral complex" is not unfamiliar to us. Due to the continuous development of social industrialization, today's urban residents generally feel that life is fast-paced, stressful, and have serious anxiety. Although they are overloaded with information, they often feel empty and meaningless. At the same time, their health is affected by urban pollution, congested traffic, and cramped accommodation. space consumed.

The success of this model will definitely lead to a large number of imitators following suit, but it is rare after all. Whether you want to copy or stick to your own field and creative direction, you really have to do what you can.

It is difficult to copy personal content alone. Just like a work, it has its own style, personality, special region, etc. The form can be copied, but the core connotation is difficult to imitate and surpass.

Li Ziqi's video mainly determines the topic based on the seasonal solar terms, traditional festivals, and folk customs in the traditional culture of the Chinese nation. You can choose to perform it by simply recording the process flow or by relying on a certain main line of characters and stories.

The Lanzhou beef noodles recorded in "Lanzhou Beef Noodles" are known as "the living fossil of Chinese noodle culture". The process is complicated and sophisticated, and the operating years and technical requirements are extremely high. Li Ziqi spent nearly two months seeking advice from the master and finally completed the video recording according to the "two fine" standards. The process of data review, interviews and research, in-depth study plus independent shooting, editing and final presentation took a full three months.

Such sophisticated production, in this impetuous society, few people can settle down to do these things. Therefore, it is still difficult to copy the Li Ziqi model.

Although Li Ziqi is an "actor", her movements are realistic and her work is stylish. It shows that she is a hardworking person. Unlike some actresses in TV dramas, her martial arts movements are quite similar (stunt performance). When she runs, her joints become loose and her fat trembles wildly. There are also some extras who hold the poles with both arms when they are carrying the load. They can't be more fake. I like Li Ziqi's "performance".