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Mama Rice Cake, a maternal and infant brand owned by Hangzhou Zhicong Network Technology Company, provides media products, educational products and optimized e-commerce services for China babies aged 0-6. Most of the contents published on the official WeChat account of rice cake mother are based on the founder's own personal experience and pain points, supplemented by foreign professional theories (such as American Academy of Pediatrics, World Health Organization, NHS, etc.). ), combined with the parenting characteristics of China families.
In 20 15, there were 10w+ articles on "Mother of Rice Cake", with more than 65,438+million fans, and it has its own maternal and child service studio. 20 16, "cake dad" Lin Wei joined the "rice cake mom" to be responsible for the operation team and established the "cake mom optimization" e-commerce platform. The sales volume of the first group purchase exceeded one million, which successfully won the favor of the capital market, and successively won the angel round and the A round of investment.
At the beginning of the year, it obtained tens of millions of yuan in Series A financing, and the investors were Jingwei China and Niuzi Fund. In the second half of 20 15, the company obtained angel round investment from these two institutions.
In 20 17, the rice cake mother and Zhejiang Institute of Inspection and Quarantine reached a cooperation, stipulating that all cross-border direct-collected complementary food and baby care products on the rice cake mother platform must be evaluated and tested by Zhejiang Institute of Inspection and Quarantine before they can be put on the shelves. 2065438+June 2007, CEO Lin Wei said that the mother of rice cake was granted a round B financing of 60 million yuan from Jingwei China and Niuzi Fund.