A new name is PMCG. As the name implies, products are packaged into small independent units for sale. Pay more attention to the influence of packaging, brand and promotion on this category.
The definition of FMCG includes packaged food, personal hygiene products, tobacco, alcohol and beverages. They are called fast, because they are first and foremost daily necessities.
traditional Chinese scale of weights
They rely on consumers' high frequency and repeated use, and obtain consumption through the scale of the market volume, realizing profits and value. Typical FMCG products include daily necessities, food and beverage, tobacco and alcohol, etc. OTC drugs can usually be classified as OTC drugs. Corresponding to the concept of fast moving consumer goods is durable consumer goods, which usually have a long service life and a large one-time investment. Including household appliances, furniture, cars and so on.
Compared with other types of consumer goods, FMCG has obvious differences in purchase decision and purchase process. FMCG is an impulsive purchase of products, an impromptu purchase decision, insensitive to the suggestions of many people around, depending on personal preferences. Similar products do not need to be compared. Product appearance, packaging, advertising and promotion, price and point of sale play an important role in sales, so FMCG has three basic characteristics.