In fact, if you want to understand this problem, you must first understand why some franchise brands don't charge franchise fees. The reason for charging the joining fee has already been said. If you want to use other people's technical services and brand awareness, you have to pay them. No brand is willing to let you use it for nothing. This is all made by people who spend a lot of investment. It is definitely unreasonable to give it to others for nothing. And those franchisees who don't charge the franchise fee are basically because they don't have these resources for you to use. They are often small brands that have just emerged without any industry popularity, and the supporting technical support and service programs are not perfect. That is to say, they can't effectively provide technical services and brand appeal for franchisees. No one is willing to pay for such franchisees. However, in order to quickly occupy the market and expand market popularity, he adopted the franchise method of not charging the franchise fee. Many franchisees choose such franchise brands in order to save money and make it cheaper. Although they saved a franchise fee at first, they could not get the technical support from the franchise headquarters in the subsequent operation. At the same time, the franchise brands have no market appeal to attract business for themselves, that is to say, they did not enjoy the benefits of joining, or they were just like going it alone. At the same time, in turn, they were doing brand promotion for the franchise brands through their daily operations, which completely lost the significance of joining. In addition, there is a worse situation. Some franchisees are interested in saving money and being greedy for cheap. They don't charge any joining fees at first, but when they start to operate later, they have to accept this and that for various reasons and excuses. At this time, the money you need to pay may be more than the joining fees of other brands. Some bad franchise brands rely on this routine to make money for franchisees. Therefore, for those franchise brands that don't charge franchise fees, it looks very good at first, but there are various problems behind them, and many times they are not as good as those that need to charge franchise fees. Remember, the general regular joining brands have to charge the joining fee, and the higher the popularity, the higher the joining fee.