Detailed explanation of Xiaomi mobile phone price: interval, positioning and quality
Xiaomi is a China brand mobile electronic enterprise. Since its establishment in 20 10, the company has become one of the most popular manufacturers of smart phones, smart homes and other electronic devices in the world. Xiaomi mobile phone series has also won wide recognition and praise all over the world, and is highly praised for its rational positioning and reasonable price. So, what is the price range of Xiaomi mobile phone?
The price range of Xiaomi mobile phone
Starting from the market demand and the economic affordability of consumers, the product positioning of Xiaomi mobile phone focuses on the low-end and high-end markets, and the price range is relatively reasonable. According to the product planning and development strategy of Xiaomi mobile phone, the following is the current price range of Xiaomi mobile phone:
1. Low-end market
The price range of Xiaomi mobile phone is mostly between 1500 yuan and 3000 yuan, and the price of popular products is basically within this range. For example, the prices of Xiaomi M 10 and Xiaomi M20 range from 1600 yuan to 2,400 yuan, which fully meet the needs of consumers.
2. High-end market
In the mid-to-high-end market, Xiaomi Company focuses on the MI series, and the price range of the MI series remains around 3,000 yuan to 5,000 yuan. For example, the price of Xiaomi 10Pro is 4499 yuan, and Xiaomi 1 1Ultra is 5999 yuan.
3. High-end market
Xiaomi Company has higher requirements and challenges for the professional market demand of high-end market, so the price range of high-end models of Xiaomi Company is relatively higher. At present, the highest price of Xiaomi mobile phone is Xiaomi 1 1Ultra, and the price of 6GB+256GB version is 5999 yuan. Xiaomi Company is also preparing to launch an extremely customized flagship mobile phone. The price range of this mobile phone will exceed Xiaomi 1 1Ultra, and it is expected to be almost close to 10000 yuan.
Quality and cost performance of Xiaomi mobile phone
Xiaomi mobile phone is widely loved because of its high cost performance. Generally speaking, the performance of Xiaomi mobile phone not only exceeds that of many mobile phones with the same price. As early as 20 18, Xiaomi launched Xiao AI classmate, or voice assistant, which was set up and used from the standpoint and technical point of view of AI artificial intelligence, making it more convenient for users' life experience and proving Xiaomi's strength in product core technology. Xiaomi's "Redmi" and "POCO" series products are positioned in the low-end market, but they all have strong performance and good quality.
In short, the price/performance ratio of Xiaomi mobile phone is extremely high. The quality of Xiaomi mobile phone is top-notch in both low-end and high-end markets. More importantly, Xiaomi mobile phone brings more choices to consumers at a moderate price, so that more people can enjoy high-end quality mobile phones.