When the brand Mengniu is mentioned, almost everyone will think of Niu Gensheng. To some extent, it is because of the existence of Niu Gensheng that enterprises like Mengniu can become well-known brands of domestic dairy products. When Niu Gensheng resigned from all positions of Mengniu, even though Niu Gensheng had nothing to do with Mengniu, everyone would still regard Niu Gensheng as the symbol of Mengniu.
First, Niu Gensheng has completely withdrawn from Mengniu.
This is the official announcement issued by Mengniu Group. Because Niu Gensheng has reached retirement age, Niu Gensheng resigned as a non-executive director and a member of the Strategic Development Committee of Mengniu Company. After that, Niu Gensheng has completely withdrawn from Mengniu and has nothing to do with Mengniu. This news has aroused heated discussion among many people, because people generally think that Niu Gensheng's behavior is very free and easy, and they don't understand why Niu Gensheng will completely let go.
Second, Niu Gensheng itself has reached retirement age.
Although Niu Gensheng founded Mengniu and managed it into a giant enterprise with an annual profit of 2.2 billion yuan, for Niu Gensheng, Niu Gensheng has reached retirement age, and at the same time, he doesn't have much energy to deal with the company's affairs. Under such circumstances, Niu Gensheng set his goal on charity, and he wanted to rebuild his value through charity, so Niu Gensheng completely withdrew from Mengniu.
Third, it is also related to Niu Gensheng's own personality.
Before Niu Gensheng founded Mengniu, Niu Gensheng himself worked in Yili. Because of Niu Gensheng's outstanding performance, Niu Gensheng quickly established Mengniu after leaving Yili, and developed Mengniu into the third largest dairy enterprise in China within three years. Niu Gensheng is an efficient person. He is very decisive in running a business and extremely determined in leaving his job, which is closely related to Niu Gensheng's personality!