From 20 18, Guo kui became angry. Guo Kui can be seen everywhere in the streets and shopping malls. In the circle of friends, there is a wind that is "bigger than the face of a pot helmet". This wind has been blowing until this year, and the business of Guo Kui still seems to be booming. Although the rise of Guo Kui is not long, in terms of scale, there are already thousands of brands in shopping malls, such as Gan Guo Kui, Three Kingdoms Guo Kui and Lu Weiguo Guo Kui.
Snacks are definitely a big cake in the catering industry. According to the data of China Catering Report 20 19, the number of fast food chain stores ranks first, accounting for 44.3%. At the same time, there are still many categories of snack bars that are not branded and need to be upgraded urgently, and Guo Kui's popularity is in line with this demand. Judging from the user's portrait, Guo Kui's main consumer group is young people aged 19-30, which is in line with the positioning that young people are the main force of fast food and fast food consumption, but at the same time, don't forget that young people are also the most fickle. Products have enough innovation ability to continuously gain customers.
This goes back to the problem of insufficient innovation mentioned before. In the catering market with endless snacks, young people are easily attracted by new things without any new tricks. Category loyalty is hard to cultivate, and brand is even harder. With Jingzhou Guokui, Hubei's "earth slag sesame cake" quickly swept the Shanghai market and spread all over the country more than ten years ago. But when the novelty disappeared, people were no longer willing to queue up to buy a cake, and all the shops disappeared almost overnight. Therefore, if Guo Kun wants to become a "super snack", he still needs constant innovation and has certain characteristics to go further.