Tanabata Theme Activity Planning Scheme 1 I. Preface
Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.
Fortunately, our xx flower shop has also become an important part of weaving this this beautiful city! Here, we work hard and struggle only for the fragrant garden, people's brilliant smiles and a bright future!
Tanabata Valentine's Day is approaching. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day for us to look forward to it.
Second, the target strategy
1, overall goal:
In the Valentine's Day activities of Tanabata in Sanmen, the success of the activities will be achieved, and more customers will be recruited for the flower shop, and more people will be supported and loved, and finally the benefits will be achieved.
2. Specific objectives
During the activity, strive for a three-day turnover of over X million yuan per day, order no less than xx flowers per day, and send flowers no less than xx times per day. The number of scattered flowers totals xx.
Third, the purpose of the activity
With the improvement of people's living standards, people's demands for the service industry are constantly developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects will certainly inspire more consumer groups to start. Our team will devote itself to creating a unified and standardized management mode and creating our own brand. Therefore, we will enhance the brand recognition and reputation of our flower shop and increase our sales through this activity.
Fourth, the activity object
We xx this activity is mainly aimed at the people aged 16-30. 82.2% of these young people have the psychology of seeking novelty and novelty, which will lead to the consumption boom of this consumer goods.
V. Theme of the event
"xx invites you to spend Tanabata Valentine's Day together."
VI. Mode of activities
(A) determine the partners
In this activity, we can find companies that supply us with bouquets and flower care products to cooperate and try to get their sponsorship.
(2) Promotion methods
1, flower reservation activity-flower delivery project
2, Tanabata Valentine's Day theme flower exhibition activities
3, Tanabata Valentine's Day bouquet promotion activities
4, Tanabata Valentine's Day flower scattering special activities
5. Small articles related to flower arrangement
VII. Time and place of activities
(1) Activity time
This activity lasts for three days, namely, X month, X day and X day.
(2) Location of activities
The location of our xx flower shop activity this time is in front of our flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day lovers will go together.
Eight, advertising with the way
1, large exhibition board
2. Flyers
3, sign design, flower shop decoration and layout
4. Website promotion
Nine, preliminary preparation
(1) Personnel arrangement
1 Recruit X temporary workers (X women and X men) before the event, who are responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the delivery personnel must be familiar with the local environment, so that there will be no loss of location and late delivery of flowers.
Need 8 delivery personnel (our original X delivery personnel, X male temporary workers);
It takes X people to answer the phone and order online (there are X customer service staff and X female temporary workers in our store);
X bouquets decorators (our original X bouquets decorators and X female temporary workers);
X door propagandists, X street propagandists (X temporary workers, X women, X men, female propagandists at the door, and male propagandists in the neighborhood under an excuse);
Arrange 14 staff to sell scattered flowers to nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day lovers will go together (the original 1 salesperson in our store, 13 are female temporary workers, and the salesperson will give this 13 temporary worker a little training);
In addition to the need to send temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is relatively low, so hiring them can reduce the cost.
(2) Material preparation
Before the event, we will carry out various advertising and publicity activities, distribute flyers in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and at the same time prepare to supplement enough sources for the mass flower sending and selling activities, while the items provided by partners will be packaged as small gifts for the event.
X. Mid-term Operation
During the activity, consumers can get our VIP card if they spend over xx yuan in our store. No matter new or old customers, all VIP customers can receive only one gift with VIP card. If customers have any doubts about this activity, the sales staff should explain it in detail, and the final interpretation right of this activity lies with our store.
XI. Post-operation
1, set up a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, and solve customers' dissatisfaction with our activities, and then randomly select 10 places to send out our elaborate gifts.
2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and improve the sales rate of flower shops by one grade.
XII. Cost Budget
Temporary workers' expenses: X people, with an average daily salary of X yuan per person.
Decoration of the storefront in the store: replace some old ornaments, from the front of the store to a red carpet in the store, the storefront decoration is more prominent than that in the store, attracting the desire of passers-by. About xx yuan
Advertising expenses: a banner is X yuan, a leaflet is X yuan, and a large exhibition board in Annex I is rented for one month, each of which is about xx yuan per month.
Project cost
Temporary workers' expenses are xx yuan.
The decoration of the storefront in the store is xx yuan.
Advertising expenses xx yuan.
Total xx yuan
Thirteen, accident prevention
1, in order not to be late for sending flowers, we will inform the flower delivery staff to arrive at the destination 5- 15 minutes in advance.
2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.
3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to them immediately, and take corresponding measures to solve customer dissatisfaction.
XIV. Effect Estimation
1, forming a whole system, with perfect facilities, satisfying customers' needs, proper publicity and home service.
2, improve the public's awareness of xx flower shop, leave a deep impression on the public, just like thinking of melatonin when it comes to giving gifts, let consumers think of our xx flower shop first when they talk about sending flowers; So as to have more loyal and stable customers.
Tanabata theme activity planning scheme 2 I. Activity theme
Your youth, my happiness.
Second, the purpose of the activity
1, increase new customers through the Tanabata Valentine's Day activities in beauty salons.
2. Consolidate the old customers of beauty salons
3. Let more people know about our beauty salon and publicize our brand through activities.
Third, the activity time
20xx year x month x day-x month x day
Fourth, the activity object
All female customers
V. Contents of activities
1 During the activity, consumers in beauty salons can enjoy pedicure programs for free to relieve the pressure of your footsteps.
2. Customers who spend money in beauty salons can enjoy xx discount.
3. During the activity, customers who spend over xx yuan will be given a bottle of facial cleanser.
4. Customers who spend over xx yuan in beauty salons will be given a bottle of hydrating liquid.
5. Customers who spend over xx yuan in the beauty salon will be given a set of skin care at night.
6. Customers who spend over xx yuan in the beauty salon will enjoy a 20% discount and give away a set of stock solution.
VI. Promotion of activities
1, event promotion time: 20xx years x months x days-x months x days.
2. Publicity methods:
A, put two beauty salons in front of the beauty salon.
B. Hang a banner with the theme of beauty salon activities on the beauty salon store.
C, you can put up big posters nearby to publicize the activity plan of the beauty salon.
D distribute leaflets near the beauty salon.
Seven, pay attention to things
1, the advertising map of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized manner, occupying a standing posture and sitting left and right. When meeting customers, they should agree to smile and say hello, and highlight the professionalism and team strength of the beauty salon service.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give the beauty salon's Valentine's Day coupons as gifts.
Tanabata theme activity planning scheme 3 I. Activity theme
Xx Qixi fashion theme party
Second, the activity time
20xx year x month x day
Third, the purpose of the activity
1. Improve the brand appeal of xxKTV in the entertainment market through this activity.
2. Increase the average daily turnover by 50%-70%.
IV. Activity Plan
1. Special drinks package
2. Ladies are polite when they enter the store
3. absolutely buy x for ox beer, buy x for x, buy a box for x bottles.
4. Interactive games, hit the lucky star of love
V. Activity methods
1. Integrate the customer resources of all departments, and uniformly release the activity content information to the guests in the form of SMS.
2. Inform the guests who come to the store for consumption in the near future about the activities through the computer in the private room.
3. Carefully decorate the venue and create a festive atmosphere.
4. On the same day, the female guests present roses (or chocolates).
Sixth, related advertising language
On the romantic theme night of Valentine's Day on Tanabata, xx dresses up and waits for you. When the ladies enter the store, they have gifts/buy packages to play games/have the opportunity to get a free gift that night/buy a box of special drinks to send 10 bottles/,xxKTV, which will bring you the warmest and most romantic Tanabata night. What are you waiting for?
VII. Activities
1. Female customers are polite when entering the store:
During the event, small holiday gifts will be given to all female consumers who come on the same day. The range of gifts is beautifully packaged small gifts, such as flowers, chocolates and other small gifts, so that customers can feel real fun.
2. Valentine's Day special drinks package+consumption courtesy; Set 3-5 special drinks packages for Valentine's Day according to the consumption quota, and conduct consumption courtesy activities according to the consumption quota:
A. Set three awards to match according to different consumption quotas.
First prize: send a red wine if you spend more than xx yuan.
Second prize: if you spend more than xx yuan, you will get a voucher of X yuan.
Level 3: If you spend more than xx yuan, you will get a voucher of X yuan.
3. Members are polite
Join the preferential policies for members and promote the integration of membership cards simultaneously; (For example, members who spend over X yuan will be given X yuan vouchers and a popcorn; Buy X boxes of beer and get X bottles before 21:00 in the evening; Give X vouchers and a gift of red wine over X yuan) (specific preferential measures need to be confirmed and implemented after further communication with the marketing department)
Remarks: The presented vouchers cannot be used on the same day (only for secondary consumption, and must be restricted to Friday and Saturday). To improve the popularity of non-holiday time.
4. Buy drinks and give them away
Absolutely cow beer. Buy 3x for X, buy X for X, and buy a case for X bottles.
5. Award-winning interactive games:
During the event, the store can carry out the "Win what TA loves" prize-winning activity. That is, men can participate in the darts challenge to win gifts for their beloved ladies that night.
On the night of the activity, you can participate in the lucky draw once every time you spend over xx yuan. You can hang a darts target plate in the leisure area, and each guest who participates in the activity will shoot darts at the target plate and redeem points for corresponding gifts according to the score on the target plate. Gifts can be, dolls or our vouchers, etc.
A, activity rules:
Refer to the standard 9-dart high-scoring competition system. That is, each guest can get 9 darts. Throw three games, each with three darts, and determine the final prize according to the total score of the three games.
B. Scoring method:
The dart target is equally divided into x zones, with scores of 1-20 respectively. The red central zone (bull's-eye) in the innermost ring of the dart target is X, and the green ring zone in the outer ring of the bull's-eye is X.. There are also two narrow rings on the dart target, the outer narrow ring is the double area of the corresponding partition, and the inner narrow ring is the triple area of the corresponding partition. Therefore, the highest score zone on the dart board is not the bull's-eye X zone, but the triple zone of the X zone, and each dart can get X points if it hits this zone.
Tanabata theme activity planning scheme 4 I. Activity theme
Love each other and love Tanabata the most.
Second, the activity time
Xx, xx, xx to xx, XX
Third, the planning theme
1, Chinese Valentine's Day should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the affection between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Iv. content of activities
1, caring for each other, loving Tanabata the most-"My Love and I" large-scale solicitation activity (August 10-August 17)
Remember your first group photo? Do you still remember the promises you made in front of your relatives and friends? Xx "My Lover and I" large-scale solicitation activity kicked off. From now on, the earliest wedding photos and the earliest wedding promises will be collected. After the event, the wedding time will be scheduled according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded the exquisite gift of 200 yuan with xx value;
The earliest wedding promises were five, and the owner of each promise rewarded xx with exquisite gifts from 200 yuan.
Photos (after the collection is completed, they will be made into exhibition stands, and the original photos will be returned to me)/promises will be handwritten and signed by customers, made into exhibition stands and displayed at the event site of Zhongxing Square.
Person in charge:
2, caring for each other, love Tanabata-7.7 fold at the upper limit of the current price of ——xx Pedestrian Street. (August 18-20, limited time discount, announced by live broadcast)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, caring for each other, favorite Tanabata-XX large-scale cultural performances, wonderful live activities.
August 17 —— 19, wedding show, Liuhe Square, xx;
August 17 —— 19, wedding show in xx Zhongxing Square;
August 12, August 19, xx Zhongxing Square, the Rhyme of the Yuandu-Century Taihua Culture Year Series;
Person in charge:
4, caring for each other, love Tanabata-Wan paper crane is sincere
There are 10,000 paper crane in xxxx Shopping Mall to welcome Chinese Valentine's Day. In the early stage, xx employees can fold them themselves, and the materials used will be reimbursed by the company. On the day of Qixi, paper crane's paper and pen can be prepared at the scene, and customers can
Under the guidance of the staff, they folded paper crane to express their prayers for love and a happy life, and finally hung it in the pedestrian street-Zhongxing Square.
On the afternoon of August 7th, a notice was issued, requiring employees of the pedestrian street to fold the paper crane first.
Person in charge:
The first stage: the registration stage is from xx to xx.
Interested personnel can register at the xx general service desk;
The second stage: the blind date stage
On xx, xx, a large-scale villagers' meeting will be held in xx, and the mall staff will make a list of applicants.
Person in charge:
6. Love each other, love Tanabata-what to give my lover!
From xx to xx, after shopping in xx for over 100 yuan, send a special discount card to xx Huafu, a famous flower shop in xx. * * * Count 1000, and enjoy the special planning service of delivering flowers to your home free of charge.
Person in charge:
7. Love each other, love Tanabata the most-Husband and wife love contest (on the evening of August 1819: 00)
Husband and wife love contest, Tanabata party, held in Zhongxing Square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, comparing tacit understanding, talent and craftsmanship.
With the continuous development of society, in modern life, KTV has become a part of contemporary people's lives, especially urban men and women. They pay attention to high-quality sound effects, and they like to relax themselves by singing K, which has become a way for them to decompress. This kind of people pay attention to the quality of life, and there are elements of romance and personality in them. This is the appeal point of KTV on Valentine's Day. It is necessary to bring out the romantic atmosphere created by KTV on Valentine's Day, but it is also necessary. Also, one of the important conditions for this group of people to choose KTV is the sound quality, which is also to be publicized. Generally speaking, KTV should create a romantic and urban image on Valentine's Day to attract urban youth.
Activity time: August 25th.
Venue: xx discount KTV
Theme of the event: Spirited Away.
Activity creativity:
(1) Lovers' Valentine's Day: You can get discount coupons for lovers and enjoy discounts on Valentine's Day. Couples discount coupons are designed to be coupons for men and women, which are valuable, such as bookmark coupons. On Valentine's Day, a special room is set up for lovers. Several couples can enter a large private room, or a couple can enter a double room. And on Valentine's Day, I sent a rose for my boyfriend and a chocolate for my girlfriend, and a couple's drink and a couple's fruit platter sent by KTV to couples.
(2) Valentine's Day for single aristocrats: You can also promote it through discount coupons, and use KTV as a matchmaker to let them find their lovers in life and give gifts to those they find. Single aristocrats can enter the single club specially set up for Valentine's Day, that is, meet at the big KTV (the kind sung at the round table, if the couples are promoted, they can enter the couple's room if they want).
(3) In addition, some general private rooms should be properly prepared for a group of friends to sing. Such private rooms are not decorated, as usual.
Activity promotion:
(1) Publicize in newspapers with strong urban flavor, such as Metropolis Daily, and write clearly the interests of consumers, which are divided into two editions, singles and couples, and indicate the address of the coupon. From the time it is published in the newspaper to Valentine's Day, you can come to audition with the coupon in the newspaper, and the audition can get a 20% discount on the sales of the coupon for singles or couples. Those who don't come to audition can also get a discount card with the coupon in the newspaper on Valentine's Day. [Those who spend 150(200) on the same day can get a membership card, and they can enjoy a 20% discount in the future. They can also get a platinum (gold and silver) card according to different consumption conditions on the same day, and enjoy different discounts in the future. In addition, when the gold and silver card consumers accumulate a certain score, they can be upgraded to platinum users] This preferential condition is made into a leaflet on Valentine's Day and sent to consumers who sing, which is not stated in the newspaper. Scorecard must reflect the urban atmosphere of young people, their personality or dignity. You can also do a brief publicity on the bus tag, simply write down the festival and sing it by you to promote Valentine's Day offers, which are divided into two aspects: singles and couples.
(2) The storefront is mainly decorated with red candle lights, and each couple's room is decorated with a rose-shaped real candle, surrounded by candle lights, creating a romantic atmosphere. In the lobby, the candle lights around can be intermittently decorated with five-color roses, and candle lights are also used on both sides of the corridor, which makes people feel that they are on the road to love; In the singles club, you can put lights around and put real candle sailboats on each table.