Major events in the field of community group buying are updated daily. Walmart increases community group buying, JD.com acquires Meijia Grocery, Yipin Fresh All in community group buying, SF Zhongtong may layout community group buying...

In mid-December, an article titled "Have Internet Companies Steed the Business of Vegetable Vendors?" was like a catalyst thrown into a test tube, immediately causing a violent chemical reaction. From this, questions such as "Does community group buying lack dreams and technical content?" and "Why do Chinese Internet companies not have a big picture?" are also raised, and the crusade against community group buying continues. What followed was a People's Daily editorial that stirred up a thousand waves, "Don't just think about the flow of a few bundles of cabbage and a few kilograms of fruit. The stars and sea of ??technological innovation and the infinite possibilities of the future are actually even more exciting. ", pushing public opinion to a climax. Community group buying has transformed from a capital outlet to a national issue, and from a commercial issue to a moral issue.

In late December, the State Administration for Market Regulation and the Ministry of Commerce held an administrative guidance meeting on standardizing community group buying order. Six Internet platform companies including Alibaba, Tencent, JD.com, Meituan, Pinduoduo, and Didi participated. This meeting fully affirmed the positive significance and role of Internet platforms in driving economic development, but also seriously pointed out the current prominent problems of low-price dumping in community group buying and the resulting squeeze on employment, and required Internet platform companies to strictly abide by and not abuse The right to independent pricing, no illegal monopoly agreement, no abuse of market dominance, no illegal concentration of operators, no violation of the principle of fair competition, no use of big data to "kill familiarity", no unreasonable fees from operators, no illegal The "Nine Don'ts" such as collecting personal information and not selling fake goods are required to truly assume greater social responsibility.

Previously, the noisy minority represented the silent majority, and the definition and boundaries of community group buying were also blurred in everyone's heated discussion. However, amidst the discussion, one outline is basically clear: that is, what the public is opposed to is not necessarily community group buying as an emerging business, but the uncontrolled expansion of capital, unrestricted "dumping", and unfettered monopoly; What worries us is that people are ruthlessly plundering people, and capital is greedy and wantonly plundering us. It is a future that is at the mercy of others. The crazy feast is coming to an end

The most important role in the entire community group buying link, the once most popular group leader, now the enthusiasm has faded and the collective is seeking to leave.

The "leaders" became "leaders" with the anxiety that they could not fall behind even if others were doing their best, but found that things were far more complicated than they imagined after becoming the leader.

First of all, it doesn’t make money. A screenshot of the group leader's terminal circulated on the Internet shows that Hezhou ranks first in the city with a daily commission of 85 yuan. A certain group leader only received a commission of 1.23 yuan for selling 6 items. There are very few group leaders who earn more than 100 yuan in a single day. A survey report by China Merchants Securities shows that the top 5 to 10% of group leaders contribute 80 to 90% of sales.

Secondly, the responsibilities of the group leader are quite complicated. The basic work is physical labor such as sorting and packaging of each order. The more complex work is the invisible work that takes a lot of effort, such as operating group buying groups, handling after-sales, and dealing with every customer. After-sales problems caused by unstable product quality on the platform, timeout problems caused by unstable logistics systems, etc., the reputation that the group has accumulated over the years is facing collapse.

“If it has no use value, it can only be discarded.” A series of subsequent actions by Meituan and Didi also chilled the group leaders. It is understood that Meituan has begun to cut the number of group leaders in areas where group leaders are too densely distributed. Group leaders who do not place orders or place few orders will face elimination; Orange Heart Preferred has set up its own small stores in the community. The group leaders believe that This is Didi's "burning bridges" and using the reputation accumulated by group leaders to "stand on its own".

The crisis at the group leader level has emerged, and with it, the shortcomings of overheated market competition in community group buying have also been revealed.

The phenomenon of excessive competition in offline community group buying is very obvious. Douyin netizens shared that in some places, more than 50 self-pickup points have been developed within one kilometer. Barber shops, stationery stores, restaurants, dry cleaning shops, as long as they are shops, they have all been developed into group leaders. In the ancient city of Xi'an in the west, a hot spot for community group buying, the grocery shopping business has boomed into colleges and universities, and even in the ivory tower, you can feel the increasingly crazier atmosphere. A friend from Xi'an Jiaotong University expressed doubts, "In the beginning there was only one company, and then three or four companies came one after another, and some brought vegetables from other places to sell. The competition is fierce. How can a vegetable selling industry be so complicated?"< /p>

The quality of fresh fruits and vegetables purchased through community group buying varies.