In ancient times, there were also brand effects, such as Dongpo meat, which has been passed down to this day.

Dongpo meat, also known as rolling meat and Dongpo braised meat, is said to have been initiated by Su Shi, a writer in the Northern Song Dynasty. Su Shi, known to the world as Su Dongpo, was a famous writer and painter in the Northern Song Dynasty. Su Shi became famous as a teenager and became an official very early. He worked as an official in many places all his life. Su Shi is a person who likes food. Wherever he goes, he has to taste local food. Many times, he not only tastes it, but also cooks it himself, so he also has his own experience in making food.

When Su Shi was an official in Hangzhou, he was caught in a heavy rain. The river burst the dam and the lake flooded, so he took the rain to organize the people to dig through the river, regardless of personal safety and built a dike on the West Lake to prevent the lake from flooding. Therefore, the local people are particularly grateful to Su Dongpo. So during the Spring Festival, everyone came to Su Shi's house to send meat and wine. Su Shi accepted the meat because of his kindness. But he can't finish eating so much meat, and he also knows that in order to give him gifts, it is very likely that there is no meat at home for the New Year. So he thought of a way, had the pork cut into cubes, cooked with seasoning, and distributed the meat to the people from door to door. In this way, I not only accepted the kindness of the people myself, but also sent them festive dishes. Everyone thanked Su Shi for his sympathy, so they called the dish he sent "Dongpo Meat".

Although Su Dongpo has been an official for many years, his official career is not very smooth, but Su Dongpo has a broad mind. Therefore, people in later generations know Su Dongpo not because of his cooking, but because of his beautiful words and sentences. After all, beautiful poems can be sung for many years.