Group Introduction Industry Pioneer

"Boutique Shopping Guide" was founded in 1993 and is China's first color lifestyle service newspaper. Its emergence has redefined fashion and lifestyle service newspapers and is known as "China's No. 1 brand of fashion and lifestyle service newspapers".

"Boutique Shopping Guide" pioneered the use of full-color printing and the innovative design of luxurious coated paper outer covers, setting a precedent in the industry. The publication scale of 200 editions has become the scale standard for Chinese newspaper publishing. Cover

Over the past 20 years, the "Boutique Shopping Guide" has influenced the brand recognition, life philosophy and consumption choices of more than one million fashion people in China's first-tier cities such as Beijing and Shanghai, and is known as the "consumption reference" for the fashion crowd. " and "Life Consultant". In key cities such as Beijing, Shanghai, and Guangzhou, the brand awareness of "Boutique Shopping Guide" has reached more than 70%, especially in Beijing, this indicator has reached 98.6%. Covering core channels in Beijing, the Greater Beijing area, Shanghai, Guangzhou, Hangzhou, Shenyang and other first- and second-tier cities across the country, it provides strong support for customers' promotion needs. Market leader

In 1997, the advertising revenue of "Boutique Shopping Guide" exceeded 100 million yuan. In 1999, it entered the "Top Ten National Newspaper Advertising Industry". In 2009, "Boutique Shopping Guide" was ranked first among the top 10 comprehensive professional newspapers in terms of newspaper advertising value in China in 2007-2008.

In 2013, "Boutique Shopping Guide" was rated as one of the "Top 100 Newspapers in the Country" by the State Administration of Press, Publication, Radio, Film and Television.

Omnimedia

Today, Boutique Media Group relies on its unique resource advantages to create a collection of newspapers, magazines, online reading, mobile terminal reading, Weibo, WeChat, and APP products An all-media fashion communication platform including groups.

"T Magazine" Chinese Edition

The fashion and culture magazine "T Magazine" from the United States officially launched the Chinese version on March 16, 2015. This version is sponsored by China Premium Media Group ( It is edited, published and distributed by Lifestyle Media Group, and its Chinese name is tentatively named "Fengshangzhi Magazine". T Magazine

The first issue of the Chinese version of "T Magazine" follows the special publishing attributes of the original version. It publishes 13 issues throughout the year, on the 16th of every month, and double issues in March and September, on January 2 Monthly publication, priced at 20 yuan.

Each issue focuses on a different theme, focusing on men's clothing, women's clothing, design, travel, art, culture, beauty and culture.

The Chinese version is edited by Mr. Feng Chuxuan, executive editor of the boutique shopping guide and publisher of "OK! Wonderful" and "kinfolk Four Seasons".

LifeStyle -- How to live, how to live better

"Boutique Shopping Guide" LifeStyle is known as "China's No. 1 Lifestyle and Fashion Weekly" LifeStyle

Yes The most popular, popular and suitable clothing and cosmetics are available to help readers solve every step from shopping planning to category selection to completion of shopping. Focus on sharing with readers the vision of a better life, a slower and slower life, beautiful works of Chicago handmade furniture designers, or a fun and casual family gathering.

Published every Thursday, one issue includes "Guide", "Fashion", "Beauty", "Beijing/Shanghai", "Fashionista" and "Thursday".

Based on Greater Beijing, Greater Shanghai and Greater Tianjin. Among them, "Beijing/Shanghai" was released in Beijing and Shanghai respectively.

Monday - a cultural and fashion weekly with knowledge and temperament

"Monday" is based on a global perspective and provides readers with fresh and unique insights on culture, life and fashion. Featured Stories. Different from all fashion magazines you have seen, we focus on fashion and trends, but we are more willing to deconstruct life through fashion, show unique and sentimental fashion talks, and let you immerse yourself in reading from a new perspective and gain more. Each issue covers "Fashion", "City" and "Installation".

Use a unique enough perspective to take you to see the hot spot Monday from a different angle

Annual watch purchase special issue

Basel Watch Fair special issue

Spring, summer/autumn and winter male beauty topics

Men and culture, life, technology, interesting topics

Beijing/Guangzhou Auto Show specials

Self-driving and travel specials

"Youpin" - the power of elegance

On January 6, 2007, "Youpin" magazine, which is positioned to enjoy private life, serve the elite circle, and accommodate high-end brands, was born! < /p>

Fashion, more respect for culture; quality products

Material, more spiritual;

Enjoyment, more emphasis on responsibility.

Over the past seven years, "Excellent Products" has insisted on presenting only--

The most vivid big-name trends, the most vivid interviews with elites,

The most in-depth behind-the-scenes Story, the most innovative humanistic topic,

The most unique special volume.

Use elegant words to touch the softest part of your heart;

Use beautiful pictures to outline the most beautiful yearnings in the world;

Use high-quality activities to Gather the most sincere communication among the circles.

"The World" - the only quality reading book for China's outbound travel, The World

A boutique shopping guide created by the media group and first published in July 2007.

China's only high-quality travel magazine focusing on outbound travel

Dual qualities of "fashion" and "practicality"

Relaxed, smart and "pleasant reading" Experience

A creative combination of two volumes, one large and one small

Popular celebrities appear on the cover of the magazine, which is unique among travel magazines.

"Digital Business Era" - interpreting business information with lively and detailed numbers

Recording the rise and fall of new and old enterprises in the digital age with calm observation, unique perspective, and mature operations changes;

Interpret the pulse of social changes and development with rational business thinking, and share personal life and business management experiences;

Provide "private" solutions for the emerging middle class with fashionable and sensual touches Business Reader

Depth: Let everything come to the surface

Keenness: Find out more in discovery

Story: The highlight of business and financial reporting

Innovation: the eternal theme of the digital business era

In the future, we will continue to pay attention to the ever-changing changes in the digital era;

Look for new forces that can boost China's economic development in the future;

Gathering China’s world-class entrepreneurs and cutting-edge leaders;

Mastering our own voice in this era

OK! Wonderful--super beautiful celebrity fashion weekly

Cooperation with stars and celebrities is the biggest feature of "OK! Wonderful" OK! Wonderful

We bring the world's freshest exclusive celebrity news reports, celebrity special stories with humanistic quality, fresh Hot fashion reviews, sharing high-quality celebrity dressing styles, internal and external beauty and health, as well as celebrity food and wine, home travel, and wedding parties.

We reject fake celebrities, reject gossip, reject unobjective reports, reject unhealthy lives, and reject complexity. We will present readers with a radiant, stylish, warm and most authentic celebrity lifestyle, allowing readers to read with immersion, purchase with pleasure, and share with enthusiasm.

We have a further mission to let Chinese stars appear in OK! magazines in nearly 30 countries around the world.

"KINFOLK" - not just a magazine

It was founded in the United States in 2011 and has issued 10 issues so far, and has been published in the United Kingdom, Russia, and Japan. "KINFOLK" will come to China in 2014, and the Chinese version of "KINFOLK" will be exclusively launched by "Boutique Shopping Guide". KINFOLK

"KINFOLK" is published every three months, presenting readers with daily and simple interesting lifestyles through paper printing. The target readers are mostly young artists and friends who like food and nature.

Each issue of the magazine contains touching words and stories, in-depth and interesting interviews, recipes for making exquisite food, and is presented to everyone with beautiful layout and design. "KINFOLK" has gradually become a magazine trusted by readers. The resources it provides, whether it is cooking skills or camping trips, have become a vane for readers to pursue a natural and harmonious life.

"KINFOLK" is not only a magazine, forgotten on the bookshelf like other books; it is also a life journal, a gift that can be treasured and given to friends.

Nationwide brand export

Shenyang "Fashion Life Herald";

Guangzhou "Boutique Lifestyle Shopping Guide";

Kunming " Premium Consumer News";

Chengdu "New Trend Weekly"

Changchun "Urban Fashion Weekly"

Wuhan "W Weekly"

Premium The newspaper series of media is committed to providing urbanites with the most timely and useful urban life consumption information and interpretation of fashion life culture.

Since 2006, it has cooperated with local fashion newspapers and media in Shenyang, Guangzhou, Kunming, Chengdu, Wuhan, and Changchun, realizing the cross-regional development and brand output of the boutique media group.

Today, the territory of the Premium Media National City Weekly Alliance continues to expand.

Huge and high-end readership

Take "Boutique Shopping Guide" as an example. This magazine has a huge influence among business people, middle class and high-end people. This class accounted for 13.6% of the total readership, significantly higher than other media.

The average pre-tax household income of readers of the Boutique Shopping Guide reaches 520,000 yuan, 99% of households own at least one house with an average living area of ??103 square meters, and 98.3% of households own at least one car. car. "Boutique Shopping Guide Monday" is distributed nationwide, covering nearly 100 key cities. "Boutique Shopping Guide Thursday" is based in Beijing and radiates into surrounding first- and second-tier cities.

Excellent partners

Boutique Media Group has an excellent editorial team with rich experience in introducing foreign publications into the Chinese market and localizing operations of foreign publications. In 2012, Boutique Media Group successfully introduced the British fashion weekly "ok!". Under the operation of Boutique Media Group's "ok! Wonderful" magazine team, since its inception, the Chinese version of OK! has been distributed in at least 37 cities across the country, and is also edited Content, distribution and promotion, new media marketing, market operations and other aspects have won recognition from readers and many brand customers. "OK! Wonderful" is becoming China's largest circulation and most popular celebrity fashion biweekly.

Strong customer resources

The outstanding advertising influence of Boutique Media Group has always been favored by top brands in various industries. We work with Chanel, Bulgari, Ferragamo, Cartier, Prada, Tiffany, Lamer, Bentley, Maserati, Porsche and other international luxury brands maintain good cooperation. In recent years, "Boutique Shopping Guide" has repeatedly won honors such as "the most attractive media of the year", "the most attractive media for luxury advertising" and "the most popular media for high-end readers". These all bear witness to the unparalleled authority of the "Boutique Shopping Guide" in consumer guidance.

All publications of the group

Name: "Monday" of "Boutique Shopping Guide"

Mail code: 1-80

Publication cycle: Weekly, published on Mondays

Subscription unit price: 2 yuan/issue

Annual subscription price: 100 yuan/year

Opening page number: 254*330mm136 edition

Domestic publication number: CN11-0226

Address: 7th Floor, Building B, Haidian Culture and Art Building, No. 28 Zhongguancun Street A, Haidian District, Beijing

Postcode: 100086

Name: Thursday issue of "Boutique Shopping Guide" "lifestyle"

Mail code: 1-80

Publication cycle: Weekly, published on Thursdays

Subscription unit price: 2 yuan/issue

Annual subscription price: 200 yuan/year

Opening page number: 260*375mm 200 edition

Domestic serial number: CN11-0226

Address: 7th Floor, Building B, Haidian Culture and Art Building, No. 28 Zhongguancun Street A, Haidian District, Beijing

Postcode: 100086

Name: "OK! Wonderful 》

Mailing code:

Publication cycle: biweekly, published on the 1st and 15th of each month

Subscription unit price: 5 yuan/issue

Annual subscription price: 192 yuan/year

Opening page number: 210*275mm155 edition

Domestic publication number: CN10-1129/G0

Society Address: 14th Floor, Building B, Haidian Culture and Art Building, No. 28 A, Zhongguancun Street, Haidian District, Beijing

Postal Code: 100086

Name: "T Magazine"

Mail Issue code:

Publication cycle: monthly

Subscription unit price: 20 yuan

Annual subscription price: 260 yuan/year

Opening page number :

Domestic serial number: CN11-5531/G0

International serial number: ISSN 1673-7091

Company address: No. 28, Zhongguancun Street, Haidian District, Beijing 10th Floor, Tower B, Haidian Culture and Art Building

Postal Code: 100086

Name: "Excellent Products"

Mailing Code:

Publication cycle: monthly, published on the 5th of every month

Subscription unit price: 80 yuan/issue

Annual subscription price: 960 yuan/year

Opening page number: 220 *295mm200 edition

Domestic serial number: CN11-5718/G0

Address: 13th Floor, Building B, Haidian Culture and Art Building, No. 28 Zhongguancun Street A, Haidian District, Beijing

Postcode: 100086

Name: "The World"

Mail code: 2-356

Publication cycle: monthly, published on the 10th of each month< /p>

Subscription unit price: 20 yuan/issue

Annual subscription price: 240 yuan/year

Opening page number: 214*275mm168 edition

Domestic Issue number: CN11-1305/Z

Address: 9th Floor, Building B, Haidian Culture and Art Building, No. 28 Zhongguancun Street A, Haidian District, Beijing

Postcode: 100086 Birth Background

When the "Boutique Shopping Guide" was born, it almost broke into a new and unexplored territory. At that time, major newspapers in Beijing rarely had space and content for daily life services and consumer information, which provided unlimited market space for daily life service newspapers. "Boutique Shopping Guide" has seized this excellent development opportunity and business space and achieved today's achievements.

When the founders of the "Boutique Shopping Guide" realized that lifestyle newspapers had huge potential, they increased the publication frequency from the initial weekly newspaper to the current twice-a-week publication, and the layout changed from The initial eight pages per issue has grown to a 100-page thick newspaper, and the circulation has steadily increased. Based on the newspaper's circulation rate of 1:4, at least 2 million Beijing citizens are reading the "Boutique Shopping Guide" every week.

In the eyes of many people back then, the "Boutique Shopping Guide" was incredibly bold. However, the facts have eloquently proved that fashionable life has begun to sprout in 1993. At the end of that year, four folk proverbs that proved fashionable were circulating in the ancient city of Beijing, which were "drink red wine, eat hairy crabs, visit Lufthansa, and watch "Boutique"." It can be seen that the "Boutique Shopping Guide" The appearance quickly filled the gap in people's spiritual life. In people's eyes, "Boutique Shopping Guide" takes the route of fashionable life and is just right avant-garde.

Newspaper Positioning

Only through innovation can we stay ahead. This is the unchanging belief of Boutique people!

Since its inception, "Boutique Shopping Guide" has insisted on capturing fashion consumer information with a keen and unique perspective. , advocating a positive, healthy and high-quality life concept. Moreover, it has attracted a large number of loyal readers because of its practicality, good looks, and important features. Now, the "Boutique Shopping Guide", which is published twice a week (published on Tuesday and Friday) with a single circulation rate of 4.2 people, affects the brand recognition, consumption concepts and even consumption choices of more than one million fashion people. Introduction to Boutique Network

Boutique Network is a website affiliated with Boutique Shopping Guide Newspaper and hosted by Beijing Boutique Excellence Technology Development Co., Ltd., with fashion and lifestyle information as its main content.

On March 2, 1997, the electronic version of the "Boutique Shopping Guide" was officially born. It also marked that the "Boutique Shopping Guide" had taken a solid step towards the onlineization of traditional media. After several years of active exploration and experience accumulation, Beijing Boutique Excellence Technology Development Co., Ltd. was officially established on September 16, 2003, to help the Boutique Internet business take off.

By April 2004, the content of Boutique Network covers all aspects of fashion life, with no less than 4,000 daily updates of life information service information, and an average of more than 300,000 independent IP visits per day, ranking among the top comprehensive websites in the world. 3000 people. 70% of the visitors to Boutique.com come from the Beijing area. The peak visiting hours are from 9:00 am to 6:00 pm from Monday to Friday, and they are mainly urban white-collar Internet users.

Regional composition of Boutique.com’s customer base:

Boutique.com is followed by millions of urban white-collar workers every week, accounting for 85% of the total visits. Their occupations cover the forefront of fashion consumption. All industries have extremely strong consumption power, among which young and fashionable urban women account for more than 60% of the total customer base. Major Events

Major Events of "Boutique Shopping Guide" newspaper

December 18, 1992

Trial issue of "Boutique Shopping Guide", eight pages in four.

January 8, 1993

"Boutique Shopping Guide" was officially published. It is my country's first color printed daily life service newspaper.

January 8, 1994

"Boutique Shopping Guide" published a special issue on its first anniversary, with 96 full-color pages, becoming the thickest newspaper in the country at that time.

May 5, 1995

"Boutique Shopping Guide" launched an 8-page luxury edition of finely printed coated paper, pioneering coated paper printing in the newspaper industry.

November 8, 1996

The "Boutique Shopping Guide" began to be published from one issue per week to two issues per week. The amount of information greatly increased, timeliness, and More practical.

In 1997

The advertising revenue of "Boutique Shopping Guide" exceeded 100 million yuan, and it entered the top 20 newspapers in the country, ranking 18th.

September 18, 1998

Entered the top 10 newspapers in the country. The publication scale of "Boutique Shopping Guide" has reached 100 editions, and its advertising revenue has ranked among the top 10 newspapers in the country, ranking 9th.

In 1999

"Boutique Shopping Guide" published the "Complete Practical Manual" on classified ads, creating a new era of information advertising.

January 8, 2002

The "Boutique Shopping Guide" was revised again and clearly positioned as "a consumption reference and life consultant for fashionable Beijingers".

October 20, 2002

Tao Hong, winner of the "Golden Rooster Award" for Best Actress, was hired as the image ambassador of the "Boutique Shopping Guide". It is the first time in the media to hire popular celebrities as image ambassadors.

March 18, 2003

"Boutique" was completely revised. "Boutique Shopping Guide·Style Weekly" is published on Monday, and "Boutique Shopping Guide·Life Weekly" is published on Thursday.

April 8, 2004

The total number of pages reached 228, setting a record for the highest number of pages in a single issue of a domestic newspaper.

October 21, 2004

On the occasion of its 1,000th issue, the "Boutique Shopping Guide" grandly launched the 300th edition of the "Influence 2004" special issue, once again rewriting the Chinese newspaper publishing record.

January 8, 2005

The annual fashion event "Boutique Shopping Guide" was launched. The "Influence 2004 Fashion Ceremony" was grandly held in Beijing. For the first time, the fashion media reviewed the fashion, entertainment and Summary and inventory of cutting-edge consumer fields.

August 6, 2005

"Boutique Shopping Guide" won the title of "The Most Competitive City Weekly in the Country" issued by the State Administration of Press and Publication.

April 2006

"Boutique Shopping Guide" won the title of "Beijing Famous Trademark".

August 2006

"Boutique Shopping Guide" was awarded the "Top Ten Competitiveness of National Urban Life Service Weekly News in 2006" issued by the State Administration of Press and Publication.

October 19, 2006

"LIFESTYLE", another high-quality platform for "Boutique Shopping Guide" to advocate a fashionable lifestyle attitude, was launched.

January 6, 2007

"Boutique Shopping Guide" launched China's first luxury magazine "Youpin" for high-end people.

July 2007

"World", another high-end magazine under the "Boutique Shopping Guide" and "China's only magazine focusing on outbound tourism", was launched.

September 2007

"Boutique Shopping Guide" newspaper and the China Poverty Alleviation Fund's "Maternal and Infant Safety 120 Action" project jointly launched the " "Excellent Charity Fund" (officially renamed "Excellent Charity Fund" in 2008).

December 2007

"Boutique Shopping Guide" settled in Guangzhou, striving to build the first fashionable lifestyle service newspaper "Boutique Life" in South China.

In 2008

"Boutique Shopping Guide" successfully launched the "Grand Ceremony Daily" for 21 consecutive days during the Olympic Games, which won praise in the industry.

January 8, 2009

The "Boutique Shopping Guide" has once again been completely redesigned. It is positioned as the "Urban Elite Reader" on Mondays and the "Fashion Lifestyle Bible" on Thursdays.

September 24, 2009

To commemorate the 60th anniversary of the founding of the People's Republic of China, the "Chinese People's 60th Anniversary of the People's Republic of China Fashion Lifestyle Collection" was launched, 488 editions, weight 1.6kg.

"Boutique Shopping Guide" was ranked first among the top 10 comprehensive professional newspapers in terms of newspaper advertising value in China in 2007-2008.

In 2010

The advertising revenue of "Boutique Shopping Guide" reached 300 million yuan.

January 8, 2010

Boutique Media teamed up with Yunnan Daily Newspaper Group to jointly create the first fashion and lifestyle weekly newspaper in Kunming - "Boutique Consumer News".

December 2010

Boutique Media has achieved comprehensive strategic cooperation with Chengdu's "New Trend" Life Weekly to create the most professional fashion media platform in Sichuan.

In 2011

Boutique Media proposed to build an "all-media" group development strategy, establish a new media center and a fashion center, and vigorously promote the establishment of an integrated marketing platform for the group's paper-online interaction.

June 10, 2011

Boutique Media cooperated with HNA Group to launch a new version of HNA's in-flight magazine - "Business Travel Life".

June 26, 2011

Launched a new premium iPad magazine - LifeStyle.

May 1, 2012

Adopting British copyright form, "OK! Wonderful" - a super beautiful celebrity magazine was grandly published.

January 5, 2014

"Boutique Shopping Guide" has been completely revised and a new Monday issue "Monday" has been launched, "a cultural and fashion weekly with knowledge and temperament".