As for Starbucks Frappuccino, it is famous for its sweetness. Many people think Frappuccino is sweet, because Frappuccino needs to be mixed with Starbucks' unique syrup. Generally, more than two kinds of syrup and cream are needed.
Therefore, if you can't eat sugary food and want to drink Starbucks, you can choose the original latte instead of the toffee hazelnut latte.
Extended data:
Starbucks' price positioning is "a luxury that most people can afford" and consumers' positioning is "white-collar workers". Most of these customers are senior intellectuals. They like exquisite products, food and art. They are high-income and loyal consumers.
In the catering service industry, the cost of differentiation itself is very high, so it is difficult to attract customers through products and prices, and customers often will not change for a long time after agreeing to a service, and will use this service stably for a long time, which is particularly obvious among white-collar workers, who always have a psychological tendency to pursue stability.
Therefore, Starbucks adopts "attack strategy" to impress customers and cultivate their loyalty.
References:
Baidu encyclopedia-butterscotch hazelnut latte
References:
Baidu encyclopedia-frappuccino