Step 1: Choose a storefront

Two places are the best choice

One is where there are many office buildings, and the other is where residents live densely.

there are many channels to choose a store. You can talk to the landlord through media advertisements, resale advertisements in front of stores, or directly find a newly developed house. Another way is to contact the store owner directly after choosing the general location, no matter what the other party is doing now. Although this method is tiring, it has a better effect.

You can take advantage of the effect of Duo Long.

Don't think that places with many shops are not suitable for entry. If there are many characteristic small restaurants in a street, it will cause the effect of Duo Long, and it is easier to do business than to do it alone. The key is to make a difference between so many stores and other stores.

Be careful when subletting storefronts

It is almost an open secret in the catering industry to earn part of the subletting fee when borrowing subletting. Therefore, newcomers must be careful when subletting other people's stores.

subletting stores should pay attention to some pitfalls: first, because the sublessor has encountered road demolition projects, it has been unable to open itself, and only wants to recover some initial investment by subletting. Therefore, when looking for a storefront, you must first ask the nearby stores carefully, preferably to the planning, housing management or industrial and commercial departments. If a place is about to be demolished, the local industrial and commercial office will generally be informed. Second, the original restaurant was restricted in sewage and fire fighting, and it was required by the relevant departments that it could no longer be opened, but the lessee did not know the inside story. After all the sublease fees were paid, it was found that it was impossible to open a shop here. This situation is most common in the downstairs of residential buildings. Third, if the other party can't provide the real estate license after renting it, the industrial and commercial office will not give the business license in this case. The fourth situation is that the other party sublets the store business after it is booming, and the purpose is only to earn the cost of subletting. There are some catering bosses in Hangzhou who like this operation. After taking over, I found that this store has gone into recession, and it is very difficult to make it prosperous again.

step 2: product positioning

after selecting the facade, we will start product positioning. A safer way is to follow the trend of food popularity in a city. For example, Jinhua casserole was very popular three years ago.

Step 3: Safety and Hygiene

Restaurants should do all kinds of hygiene, including that the ground should not be wet and have garbage; The desktop is clean, and customers should clean the desktop in time after eating. You can't just wipe the desktop with a rag (many restaurants do, just wipe it, which is very unprofessional), especially if the desktop is greasy, let customers eat on a clean desktop; It's best to have trash cans in restaurants so that customers can throw away their garbage, and always pay attention to throwing out the garbage. You can't dump it when it's full. Is to create a clean and hygienic environment.

Step 4: Taste, color and fragrance of food.

There is no doubt that since you run a restaurant, you must have the skills you can get, and the food must be delicious. If it is badly cooked, it will be difficult for the restaurant to operate. Delicious is the key. Secondly, meat, vegetables, fresh and spoiled ingredients must not be used, safety cannot be guaranteed, and the taste must be very poor. Some restaurants, for the sake of profit, feel that they throw away waste, leaving dead fish and vegetables for customers to eat for a long time. If customers don't make trouble, it's okay. If customers theorize, they have to compensate others. It's really a loss of wife and a loss of soldiers. This loss-making business can't be done. Don't be too wasteful. If the customer has a bad impression, 99% won't come again next time.

Step 5: Serve

Restaurant operators must tell waiters that attitude is very important. The customer is God. When customers enter the store, they can greet them appropriately or say, "What can I get for you?"? We have ... here is our menu, you can have a look, and you can call me at any time if you don't know anything. " Make a good impression on customers. Don't play with mobile phones during work, which is a big no-no.Many employees play with mobile phones at work, and as a result, customers can't hear the waiter and look at their mobile phones and laugh. Entrepreneurs must grasp this aspect and give customers a satisfactory service. We should ask the customer's requirements and conditions in advance. As a qualified service, we should know whether the customer eats spicy food or not, and whether the taste is light or heavy. Sorry for the slow serving. Don't yell at the kitchen directly, which gives people an embarrassing feeling. You can go into the kitchen to urge, remember not to respond loudly to customers' needs, take a few more steps, be patient and careful. Give customers a good feeling.

Step 6: Clean environment

We won't talk about it, as mentioned above. The so-called environment includes many aspects.

For example,

1. The lighting should be sufficient, and the store should not be dark, which will give people a sense of depression, unless of course it is to decorate the dark atmosphere.

2. The kitchen should be separated from the dining area. The kitchen is an important place and people can't go in and out at will. Moreover, it is necessary to be able to separate the taste, that is, the smell of cooking should not be emitted as much as possible. If the smell is good, if it is spicy and irritating, then customers will feel uncomfortable and affect their mood, which will directly affect their business. Who will come again?

3. Wallpapers, paintings, menus, etc. on various walls, if used for a long time, are old and damaged, the old ones must be replaced with new ones. Don't care about the money, the good experience of customers is important. This can also better attract repeat customers.

4. Don't separate the dining table from the dining table too closely, which makes it difficult for customers to get in and out. This is difficult to solve, because most restaurants have a small area, so there is no way. For more seats, they can only get close to each other. The solution can be to customize a smaller dining table, but the height should be suitable. In some restaurants, chairs and dining tables are obviously not suitable, so it is very uncomfortable for customers to sit and eat. Before customizing the dining table, you can try it with your friends. It is highly suitable before purchasing.

Step 7: Increase the popularity of small shops

Within the economic tolerance, we often do some activities to attract customers. For example, one day is a certain festival, which can be appropriately discounted; For those with good craftsmanship, you can also launch holiday special meals; You can have an ID card on your birthday. Activities such as half-price or gift of a certain dish on a certain day. Boldly imagine, as long as it is not illegal, safe, and can attract customers within the tolerance range, try it boldly, accumulate popularity, and worry about bad business?

Step 8: Take-out

Now take-out is very popular, and more and more people choose to order take-out without going out. Putting restaurants online can expand turnover and increase popularity. There are many take-out websites on the Internet, such as Meituan take-out, Hungry, Baidu take-out and so on. You can choose the right website to launch your own restaurant.

Please pay attention to these points. There is still a great chance of success. I hope I can help you.