The reasons for the popularity of Zibo Barbecue are the documentary "A String of Life 3" which has increased the popularity of Zibo Barbecue, the in-depth cultivation of various food Vs, the in-depth fermentation of short video platforms such as Douyin, etc.

1. The documentary "A String of Life 3" has increased the popularity of Zibo Barbecue. In 2021, the popular "A String of Life 3" on station B gave a comprehensive introduction to Zibo Barbecue, especially the noodles and green onions that accompany the barbecue.

, the film even gave a "deep taste bud" interpretation of it, making millions of viewers unable to help but be fascinated by Zibo Barbecue across the screen.

2. The in-depth and passionate "grass planting" of various food celebrities made many netizens remember Zibo barbecue. The music festival ended that night, and it was hard to find a barbecue stall around Zibo Xiaofu River Wetland Park; in 2022, Dou

The food blogger "Special Wulala" came to Zibo to visit the store, taste and introduce local barbecue. The short video he posted received more than 900,000 likes, further increasing the popularity of Zibo barbecue.

3. After the optimization and adjustment of epidemic prevention and control policies on short video platforms such as Douyin, college students from Jinan, Tai'an and other surrounding cities took the high-speed rail to Zibo in groups to have skewers. The passenger volume at the Zibo high-speed rail station was unprecedentedly high, making it difficult to find a barbecue restaurant.

, this action quickly spread from person to person on social platforms, thus creating the first big catering IP after the beginning of spring.

Now, not only the barbecue restaurants in Zibo are full of customers, but also the barbecue restaurants with the word "Zibo" in the surrounding cities have received dividends, and the customer flow has increased several times than usual.

The unique features of Zibo BBQ: 1. Zibo BBQ has richer dipping sauces and a more layered taste. In addition to the seasoning of the meat skewers itself, Zibo BBQ also provides customers with additional dipping sauces such as garlic chili sauce, crushed peanuts, and chili noodles. Guests can

Sprinkle the toppings into the cake according to taste, and then add meat skewers and other rolled foods.

The configuration of a variety of toppings gives customers more room to play, further increases the added value of dining, and makes the barbecue more fragrant.

2. Zibo BBQ has a unique cooking model, giving customers room for DIY. Most barbecues in cities are cooked by the chef and served directly to the table. However, Zibo BBQ only needs to be grilled in the kitchen until it is seven or eight years old before it can be served.

- This is because the store also puts a small stove on the customer's table with charcoal blocks. The meat skewers can continue to be roasted after being served. It is up to the customer to decide whether they want it to be tender or charred.

This approach, on the one hand, reduces the cooking pressure for the chef and speeds up the serving time; on the other hand, it gives customers the space to DIY, giving every foodie an unforgettable sense of participation and accomplishment.