When we go to McDonald's and other fast food restaurants to enjoy delicious food, we will occasionally see some new drinks launched with the second cup half price. Many customers looked at such a huge discount and felt that they could take advantage of it, so they went to buy a second cup. They were also complacent, thinking that they had made a profit. In fact, little do they know that they have already entered the marketing trap of the merchants. The second cup is half price. This marketing strategy is different from direct discount marketing. The price dropped simply by relying on discounts will not drop too much. And because of the discount routine, customers are no longer surprised. They simply measure the value of an item based on the discount, and customers have a very clear judgment. Many savvy customers will make more money by offering discounts, and they will make purchases without hesitation. As for the half-price strategy, half-price is obviously more capable of attracting customers' attention than several discounts. In the situation where the second cup is a big bargain, they will naturally ignore the full price purchase of the first cup. Little do they know that the discount they fought for in the second place has been fully compensated by the price of the first cup. You may make a small profit, but the merchant will never lose money. Secondly, under the gimmick of half-price for the second cup, merchants often launch new types of drinks, supplemented by this strategy of publicity. Often after packaging with this marketing strategy, people will ignore the originally slightly higher price of the product. Merchants can take this opportunity to slightly increase the original price of the product. ?Also, under the attraction of half-price for the second cup, they will lose their original calmness in shopping. In order to enjoy the discount, they will often buy goods beyond their enjoyment range. People who originally only had one drink are enough. They will buy a second cup. Sometimes they don’t think about whether they can finish it or whether they need so much. They just think that I bought it and I made a profit. From the perspective of the merchants, they sold more items, and people could only earn one copy. Now they earn two copies. Although it is less than the two copies sold at the normal price, this is obviously normal consumption. Other items are consistent with the concept of small profits but quick turnover.