Today, we would like to show you how Japanese farms develop parent-child education and tourism. Japanese mokumoku farm is located in the suburbs of Iga City, Mie Prefecture, Japan. Mie Prefecture is 2.5 hours away from Tokyo, 2 hours away from Osaka, and 1 hour away from Nagoya. The main customer base is parent-child families...
Japan mokumoku farm
Overview: It was developed by a business consortium of farmers raising pigs. It started business in 1983 and now has more than 500,000 tourists every year. The average customer retention time is 4-5 hours, and the annual operating income exceeds 5 billion yen.
Location: Located in the suburbs of Iga City, Mie Prefecture, Japan, Mie Prefecture is 2.5 hours from Tokyo, 2 hours from Osaka, and 1 hour from Nagoya
Scale: Covers an area of ??about 200 acres
Resources: Ranch and Iga pigs
Crowd: The main source of customers is the 30 million urban population from the 2-hour self-driving circle. Focusing on parent-child families under the age of 12
Clear theme and precise positioning
Mokumoku Farm positions the theme as "nature, agriculture, pigs", focusing on parent-child families under the age of 12 Group, emphasizing closeness to nature and family warmth. Many facilities and experiential activities on the farm are designed for children of these ages.
Scenario-based development of the entire industry chain
Dig deep into the original first and second traditional leading industries, graft all aspects of their industries into tourism activities, and derive some tourism products. Become the focus of the experience.
Based on agriculture, the industrial links of agriculture and tourism products are seamlessly connected to create a leisure resort that integrates sightseeing tours, popular science education, product exhibitions and sales, catering and food, leisure experience, product purchase, vacation accommodation, etc. The farm has formed a relatively complete agricultural tourism industry chain and a sustainable development business model.
At the same time, the stores that process products are packaged into various themed pavilions. These theme pavilions feature cute animal shapes in terms of style, decorations, etc. For example, in the pig theme pavilion, all pig-related souvenirs are sold.
The design of parent-child activities attaches great importance to the sense of participation
Letting children get close to nature is one of the considerations when setting up activities at mokumoku Farm. Therefore, even the place where pigs are raised is cleverly set up as a pig training garden, which can also be watched by children. The breeders will release the pigs to the garden on time every day, and visitors can watch the piglets up close outside the house. At the same time, visitors can also feed piglets in the breeding house.
The learning ranch provides tourists with viewing and experience. Here, tourists can learn the milking process of cows and watch various types of cattle, sheep, ponies and other animals. From Monday to Sunday, there are different experience activities at the learning ranch, including feeding, milking, pasture work and other activities. In addition to the two breeding sightseeing spots, the farm also has two handicraft experience halls where visitors can make sausages by themselves.
Concept education: Establish the concept that being a farmer is not an identity but a profession
Japan has a small land area, but it is one of the countries with highly developed agricultural modernization in the world. Many agricultural indicators rank among A very important reason for Japan's world-leading position is the importance it attaches to farmers.
The most important significance of the existence of Mokumoku Farm is to let children form the concept that farmers are not an identity but a profession like workers, white-collar workers and doctors.
Japan is short of food, and rice is 100% self-sufficient among Japanese food types. Mokumoku Farm hopes to let children participate in the full experience of rice planting and deeply understand the hard work of field work. Pass on the skill of rice cultivation.