1. Vertical content

People who do the same field in Tik Tok abound. For example, if you search for food, you will find a lot of accounts about food. At the same time, if you search for the content of education and parenting, there are also a lot of accounts of the same type. Therefore, if you cook food and you send content about science and technology, the direct consequence is to lose powder, so vertical content is the key to rising powder.

2, account positioning

account positioning is the key to your popularity. Tik Tok's recommendation accuracy is very high. If you usually pay more attention to food, then the system will automatically recommend other works related to food to you. Of course, funny and plot works will also make relevant recommendations. And these are all Tik Tok's big data operations. Recommended according to users' preferences.

3. Optimize video content

Content is king. High-quality video content is the basis of increasing popularity. At present, funny, delicious food, life technology, sitcom, music and other content are more popular with users. The purpose of users to brush short videos is to relax. If your video content can bring happiness to users, they will naturally pay attention to you.

4. With the help of platform hotspots

Pay more attention to the popular video content in Tik Tok at ordinary times, and add hot related topics to the video content created by yourself. Hot topics and hot music are the key factors to rub hot spots, and Tik Tok search box can directly see the latest hot topics, which are officially recommended. As long as you catch the last bus of this hot spot, the platform will naturally support and recommend your works.