Among the methods of micro-business promotion, posting to Moments is the most commonly used. Good Moments copywriting will leave an impression on customers and stimulate them to purchase.

1. Grasp the pain points

As the name suggests, "pain points" refer to the problems that customers often encounter in their daily lives and the problems they want to solve. If this problem is not solved, they will suffer. It's painful and uncomfortable. Therefore, when promoting micro-business, we must find a way to solve this problem so that customers can achieve what they want.

In order to give you a better understanding, let me give you an example, such as Wong Lo Kat, which is well-known in the streets. Why is Wong Lao Kat so popular all over the country? Because Wong Lo Kat can capture the pain points of consumers. What are these pain points? Wong Lo Kat starts with foodies. I believe everyone likes to eat spicy hot pot, but on the other hand, spicy hot pot is easy to get angry. Getting angry will make consumers uncomfortable, and discomfort will affect their appetite and lead to poor appetite. It will affect normal life. So the pain point is: "Afraid of getting angry", and Wong Lao Kat's advertisement is also very simple: "Afraid of getting angry, drink Wong Lao Kat." Through this kind of thinking, every consumer will think of Wong Lao Kat when they think about the fear of getting angry.

To give another negative example, everyone may have encountered gastrointestinal problems. In the past, a brand of gastrointestinal medicine called Starsup was also very popular. The advertisement went like this: "Stomach pain, stomach acid , stomach bloating, just use Starsul" basically lists out the daily stomach problems, and then puts your own brand on them, making it simple and easy to remember. However, for some reason, Starsu later changed the advertising slogan to "Conscience medicine, peace of mind medicine." The concept of medicine is very big, and it is not easy for customers to remember it. Therefore, the Starsu brand was slow to develop. It slowly faded out of people’s sight because it failed to capture the pain points of consumers.

So, the so-called pain points are the worries, entanglements, inconveniences, and physical and mental health issues that consumers worry about in their lives. They are called pain points. What you need to do when promoting micro-business is to discover these problems, then solve a certain problem, and finally raise it openly, righteously, and unceremoniously, telling consumers: I can help you solve this problem. If you have this problem, just Choose me!

2. Hit the itchy spot

As I just said, pain points are things that consumers must solve, but what about the itchy spots? The itch is not necessarily a problem that must be solved, but a desire that induces consumers to have a desire, I want it, I want it. As soon as I heard about the products promoted by micro-business, I felt itchy, particularly interested and eager.

Just like the newly released IPHONE, many people want it very much. As soon as they see the appearance and functions, they are so eager for it that they want to sell their kidneys to buy one. In fact, every time Everyone already has a mobile phone, but they just want a better mobile phone that is more comfortable to use. This is a desire point pursued in life. Therefore, pain points correspond to solving consumers’ problems, while itch points correspond to satisfying consumers’ desires!

For example, Alipay’s advertising slogan: Yu’E Bao brings you 14 times more income than bank current deposits! In fact, you can make a profit by putting your money in the bank, but what if I tell you 14 times the profit? Is it itchy? Want to know? Therefore, when promoting micro-business, we must pay attention to making the products of micro-business hit the itch of consumers.

3. Outstanding Features

Features mainly refer to the characteristics of the products promoted by micro-business, but most consumers may not be able to find it subconsciously, but when it comes to promotion by micro-business When it comes out, consumers suddenly understand, "Oh, so that's what it is.", and they are suddenly moved. If a micro-business owner can do this, your product features will be successfully created, and powerful features can instantly impress customers!

To give some examples, do you know the advertising copy of Nongfu Spring? Nongfu Spring is a bit sweet, and its characteristic is this "water sweetness"; six walnuts are made from six walnuts; Wuliangye requires five kinds of grains to brew... These are all obvious features. When promoting micro-business, the product should be promoted as much as possible The characteristics of the product are displayed through the advertising copy.