Entrepreneurs must have eyes that can clearly see the goals, their minds must understand strategies, their noses must smell dangers, their mouths must speak clearly about plans, their ears must be able to hear opinions, and their hands must be able to seize opportunities. Keep your feet open. Many young entrepreneurs have a long-term vision and are down-to-earth, thus achieving fruitful results. The following is the content of the deeds and materials of advanced young entrepreneurial leaders that I have carefully compiled for you. I hope you like it.

Deeds and deeds of advanced young entrepreneurial leaders 1

A post-80s college student in Jiaozuo started a business selling yams and used Weibo marketing to do a booming business

He is a 26-year-old rural man A college student gave up his high-paying career and returned to his hometown to plant yams after graduation, which was questioned by his neighbors. He carefully studied the online marketing model and led his family to open an online yam store, which was successful. He had a yam dream and hoped to promote green yam through The brand helps the neighbors get rich, and the spirit is respectable and admirable.

He is the "Yam Brother" Zhao Zuolin from Zhangwu Village, Xitao Town, Wuzhi County, Jiaozuo City, a young man who grows green yams with his hands and pursues his yam dream through Weibo.

It is unbelievable that he gave up his high-paying career to join the yam business

On October 26th and 27th, Zhangwu Village, Xitao Town, Wuzhi County, Jiaozuo City exploded. 30 Weibo marketing experts from Jiaozuo City responded to the invitation of "Yam Brother" Zhao Zuolin and went to Zhangwucun to participate in "Yam Brother's First Internet Culture Yam Festival". Everyone went to Zhao Zuolin's 12 acres of yam land to watch the growth of yams, listened to "Yam Brother" talk about yam planting techniques, rolled up their trouser legs and started a yam digging competition, and finally made the dug yams into various delicacies. *** Share the joy of harvest. Of course, the villagers of Zhangwu Village also came to join in the fun. Everyone was very curious about what "Yam Yao" did, but they had a little more understanding of his life choices.

Zhangwu Village was once a yam-producing village in Wuzhi County, and Zhao Zuolin’s ancestors were also good at growing yams for generations. However, in recent years, the yam market has not been good. Zhao Zuolin's parents hope that their son, who is studying in college, can find a good job in the city after graduation and get rid of the yellow land. Zhao Zuolin was admitted to the marketing and planning major of Henan Institute of Technology in 2008. Through hard work, he became the best student in the major in the class of 2008. Before graduation, he was recruited by a large Chinese fast food company, offering a monthly salary of more than 3,000 yuan and paying five The conditions for one insurance payment.

After working for 6 months, Zhao Zuolin switched jobs to a well-known media company in Henan Province. Only one year after graduation, he received a monthly salary of 5,000 yuan based on his own strength. In the eyes of his classmates, Zhao Zuolin is a role model for them to learn from, and in the eyes of his parents, it is only a matter of time for his son to settle down in a big city. However, at this moment, Zhao Zuolin proposed to his parents the plan to open a mountain pharmacy. Without any discussion, they rejected his son's idea.

Because I major in marketing and planning, I usually analyze the yam market based on my own situation. I feel that the farmers in my hometown only know how to farm but not sell anything, and they just can’t make money with such good things. ?Zhao Zuolin said, ?Because of this complex, I decided to stick to my own ideas. After Zhao Zuolin got married, his daughter-in-law Feng Fang gave all the money she received as gifts from the Zhao family to her husband, and she also started a "yam girl" to help her husband realize his dream. In December 2012, Zhao Zuolin’s online store finally opened.

Internet marketing business is booming

When a reporter from Oriental Today came to Brother Yam’s house, he saw the whole family busy in the yard, and Brother Yam was working there. Negotiating business with Mr. Hou, the manager of a well-known business in Jiaozuo City. ?The supply of shipments in the past two days exceeded the demand, and we were busy until midnight every day. "Yam Brother" told reporters that he started pre-sales on October 1 and started digging yams on October 20. In more than a week, he has sold more than 4,000 kilograms of yams. ?This is all due to the online marketing model. ?Brother Yam said happily.

?In my eyes, these yams are treasures. But to turn yams into gold bars, how to sell them is very critical. ?In order to find a larger sales platform, ?Yam Brother? spent a lot of effort studying the characteristics of various online social tools. ?The forwarding function of Weibo is particularly powerful and can be used to promote products; Taobao is a relatively mature trading platform where transactions can be conducted; and WeChat is relatively private and can provide post-service services to customers through WeChat. ?

According to ?Yam Brother?, most farmers who grow yam in Wuzhi County are still stuck in the traditional marketing model. ?They generally wholesale yams to vendors, and they also bring some yams to the city for retail sales. These methods are relatively backward, and farmers do not have much economic benefit. In order to make more money, many farmers dig out unripe yams and sell them before the Mid-Autumn Festival. Many farmers also rely on spreading more fertilizer to increase production. "The yam brother" said, "The entire yam market has fallen into a very passive situation. The price of yam is getting lower and lower, and many people can no longer grow it." ?

?Yam Brother? firmly believes that ecological food is a development trend, so he abides by the growth rules of crops, digs yams before and after frost, and advocates applying farmyard manure to yams. ?Nowadays, the retail price of yam on the market is generally 8 yuan to 10 yuan per catty, and the price I sell is 12.8 yuan to 16 yuan per catty.

8 yuan. Due to its good taste and rich nutrition, there are many repeat customers, and the supply of yam exceeds the demand. ?

In addition to good products and wide marketing channels, ?Yam Brother? also has a unique trick for doing business, which is to provide good service. The reporter saw at the scene that "Yam Brother" and "Yam Girl" put a pair of rubber gloves, a paring knife, a yam recipe and a love card in each box of yams. The reporter found that these love cards were all handwritten by "Yam Girl" Feng Fang. The cards contained warm reminders for customers on how to eat yam. ?I have never seen these things in other stores, but I saw them at his house. ?

Mr. Hou, who came to discuss business, said, ?I saw on the Internet that everyone had good reviews of ?Yam Yao Brother, so I came over to take a look at the situation. If appropriate, we will cooperate. ? Mr. Hou said.

It’s commendable? Brother Yam? I look forward to making my neighbors rich.

Brother Yam? I have a yam dream, which is to make the people healthy and get rich as medicine farmers.

In October this year, "Yam Brother" took the lead in establishing the "Seven Times Huaiyang Planting Professional Cooperative". Three farmers have joined his cooperative, and the yam planting scale has reached more than 40 acres. "I heard from the old people that the medicinal properties of the yam here are seven times that of other places, so we named it "Seven Times Huai Yao". "Yam brother" said proudly, "I hope that the income of our yam farmers can also increase, so I organized and established this cooperative." I plan to lead other villagers to plant green yams, and then jointly open up various sales channels to get rich together. ?

After establishing a cooperative and expanding the production scale, ?Yam Brother? is also preparing to carry out simple processing of yam. ?For example, yam can be ground into powder or processed into yam tablets, so that the product can be stored for a longer period of time. ?At the same time, he also hopes to cooperate with some large merchants to make the sales channels of yam more stable and diversified.

Brother Yam’s ideas and practices have won praise from many colleagues. People in the village also gave this young man a thumbs up. His parents even directly gave him a job, and even his mother-in-law gave him a job. Go into battle personally and help the young couple run their online store. All this makes Brother Yam full of confidence in the future. He firmly believes that as long as he persists, his dream will become a reality sooner or later.

Materials on the deeds of advanced young entrepreneurial leaders 2

College student entrepreneurship APP sells steamed buns on WeChat: turnover exceeds 100 million

When the steamer is opened, the water vapor pops. A sound surged up, drowning Liu Bomin in an instant.

It was February 14th, not long after the opening of Heshanyuan Baozi Shop’s new store on Zhushan Road. General manager Liu Bomin spent Valentine’s Day in the kitchen with the chefs.

The Baozi Shop on Zhushan Road is different from the more than 100 other shops in Heshan Garden. This store is close to the subway station and Civic Square, and has a lobby where you can dine. Liu Bomin attaches great importance to this store. As long as there are customers coming, Liu Bomin will drive them here.

It represents Liu Bomin’s latest plan: to open into the community, so that citizens who have finished their morning exercise can eat steamed buns as soon as possible.

Previously, the 26-year-old Baozi Brother Liu Bomin was known for his innovative strategies. In Nanjing City, he vigorously promoted Internet marketing of steamed buns, emphasizing "fast pace" to serve office workers and quickly occupy the market. After a year of expansion, he began to think about "slowing down the pace."

This is Liu Bomin’s second year making steamed buns, but he has already begun to think about the future: to make the best Chinese fast food.

Become the general manager in his junior year

At 8:30 in the morning, Liu Bomin entered the office on the third floor of Nanjing Software Avenue. In the conference room, he pulled out a task sheet.

?Was this completed yesterday?,?Completed?,?Okay?, Liu Bomin lowered his head and drew a hook on the paper, and for unfinished items, he would draw a cross.

These hooks and crosses will become the standards for employee evaluation. In the employee evaluation form posted on the wall last month, Liu Bomin had the lowest score. The performance of his subordinates directly determines my score. A low score means that Is there anyone under your control who is not doing well enough?

Liu Bomin has a separate office, but he hardly stays in it. After the regular meeting, he sat at an empty workstation in the hall. On his desk, there was a set of "micro-marketing teaching" CDs.

Liu Bomin has dark skin and meticulously blown hair. His social proficiency makes it almost impossible to tell that he is a 26-year-old boy.

In 2013, Liu Bomin came to Heshanyuan to become the general manager. No one expected that this new leader’s true identity was a junior student at Nanjing Institute of Technology.

When he first took office, Liu Bomin did not dare to mention his identity to his colleagues for fear that they would not accept me.

When he first took over, he changed the company's management structure into "linear management", handing over to only four directors to reduce communication costs.

He has his own philosophy, which is to talk less about character and more about human nature.

College students who are crazy about entrepreneurship

During the inspection of the new store, Liu Bomin suffered from a severe cold. On the day of the interview, after a quick infusion at the hospital, he returned to the company to handle matters. Friends who are familiar with Liu Bomin said that Liu Bomin was as hard-working as he was when he was a student.

?I was too hungry in my childhood. ?he explained.

Liu Bomin is from Longxi, Gansu Province. His father is a substitute teacher and his mother sells fruits to support the family. She cannot even afford a dime of popsicles.

In 2009, 20-year-old Liu Bomin was admitted to Nanjing Institute of Technology after two repeated studies and became the first college student in the village. His tuition was paid for by his own wages plus his parents and fellow villagers.

Starting from his freshman year, Liu Bomin tried various part-time jobs: washing dishes, handing out flyers, and opening a milk tea shop. After having enough food and clothing, Liu Bomin began to feel dissatisfied. College students’ entrepreneurship cannot be about setting up street stalls, otherwise I’m sorry. These three words are college students?.

The opportunity appeared in my sophomore year. Liu Bomin led his team to participate in a national entrepreneurship competition and won the second prize in the country and received a bonus of 200,000 yuan.

He called together a team of eight people and said, "We are going to use all of these 200,000 to start a company."

The students thought this idea was a bit crazy. After negotiation, Liu Bomin finally gave 100,000 yuan to the members, and they founded a company, Zhuoyuan Culture Communication Co., Ltd., with another 100,000 yuan.

This is a new media company responsible for helping corporate users develop APPs, WeChat marketing, etc. In the second semester of his sophomore year, Liu Bomin became the CEO of the company.

Networking of steamed bun production and sales

On the afternoon of February 15, Liu Bomin, who was still suffering from a cold, attended an entrepreneur salon. This is the last gathering of local entrepreneurs before the end of the year.

Liu Bomin is accustomed to arranging company affairs in the morning. In the afternoon, he would drive to attend salons, lectures and gatherings in Nanjing.

Liu Bomin is often invited to give entrepreneurship lectures to college students. Liu Bomin summarized several keywords for himself: thick skin and resources.

When Liu Bomin first entered university, he looked old and wore shabby clothes. He failed in interviews with various student organizations. He was admitted after submitting his handsome photos from junior high school to the student union. But when they saw Liu Bomin in person, they realized they had been deceived.

Liu Bomin worked hard and soon became the vice chairman of the student union. The connections in the student union became Liu Bomin’s initial resource for starting a business.

After the establishment of Zhuoyuan Company, Liu Bomin’s business was sparse. During the difficult period, he could not pay his salary for three months. He had to provide two dishes at school and save five portions of rice for everyone. ?

Liu Bomin is looking for various entrepreneur gatherings to find new projects and investors for the company. At a party, he met Shen Chunlong, the founder of Heshan Garden.

?Heshanyuan? is a long-established chain of steamed bun shops in Nanjing. Its marketing method of relying on taste has fallen behind the competition.

Shen Chunlong took a fancy to Liu Bomin’s new media experience and thought he could bring fresh blood.

For Liu Bomin, perhaps the hunger in childhood was too profound, and he always wanted to open a restaurant.

The two hit it off immediately. Liu Bomin entrusted Zhuo Yuan to his colleagues and went to Heshan Garden to serve as the general manager of the company.

After market research, Liu Bomin decided to target urban young people. He transformed Baozi Shop into an Internet transformation.

Considering that young people have less time for breakfast, Liu Bomin developed an APP and WeChat channel for ordering steamed buns. Young people can order and pay for steamed buns online in the afternoon, and go directly to a nearby steamed bun shop to pick up the reserved steamed buns the next day. In addition, online ordering for delivery is also supported.

Referring to Western fast food restaurants, Liu Bomin invested 70 million in a new central kitchen and standardized the fabrics and fillings to ensure uniform taste in each store.

In terms of store location selection, Liu Bomin opened a platform on WeChat. Customers can report available locations on the platform. Liu Bomin personally leads the personnel to inspect. Once the decision is made to open a store, the reporter can receive thousands of yuan in rewards.

In one year, Heshan Garden expanded rapidly in Nanjing. When Liu Bomin took over, Heshanyuan had 70 stores, and now it has expanded to 170 stores.

Jiangning Partner

On the afternoon of February 16, when he heard that the photo was going to be published in the Beijing News, he drove to a nearby barber shop and asked the clerk to style his hair.? It's going to be in the newspaper. Can you help me get it done?

Liu Bomin pays attention to current affairs news. His idol is, "He has many economic reforms and encourages us to start businesses. Otherwise, grassroots people like me would never dare to think about it."

Today, Liu Bomin still rents a house in the suburbs of Nanjing and drives a cheap domestic car.

Thinking of the hardships of starting a business as a student, Liu Bomin founded the Jiangning Partners Alliance with the help of the Jiangning District Youth League Committee and served as the president. This project unites scattered entrepreneurial teams to undertake large projects and becomes a bridge for small entrepreneurial teams.

As the general manager, Liu Bomin still considers himself a "college entrepreneur". Although Heshanyuan under his leadership had sales of 120 million as of November last year. Based on the profit margin of at least 10% in the steamed stuffed bun industry, Liu Bomin and his team made a net profit of tens of millions last year.

The crisis does not exist. Several dine-in steamed bun shops that were previously opened were poorly managed due to various problems, and new models still need to be tested. In addition, the Nanjing market is already saturated. If Heshanyuan wants to develop, it must enter southern Jiangsu or even Shanghai. However, competition in Shanghai's catering industry is fierce, and Liu Bomin is still looking for a way to break through.

However, Liu Bomin still took on the attitude of "going all out" and said, "I want to sell the steamed buns not only to Shanghai, but also to Beijing and the United States." ?

Materials on the Deeds of Young Entrepreneurship Advanced Leaders 3

Record of College Student Entrepreneurship: We finally survived!

College student entrepreneurship is the first lesson to enter society in advance. , is also a good opportunity to train yourself, so when they were in college, students all started their own entrepreneurial paths. Of course, many schools also encourage college students to start their own businesses and provide a lot of support. Unfortunately, the proportion of entrepreneurial projects that survive Very few, so today I will share with you an entrepreneurial story from a college student at Guangzhou University of Technology. I hope it can give some reference to students on the road to entrepreneurship.

This project can be said to have almost nothing to do with the Internet. Most of their sales and promotion work are offline. In fact, I am more optimistic about projects that are well done offline. After all, the Internet is just a channel to assist sales. Moreover, competition on the Internet is fierce, and usually college students who have just started a business do not have obvious advantages on the Internet. When college students have to directly face competitors with mature businesses and brands on the Internet, they usually have no ability to fight back. Therefore, offline and surrounding resources become the most powerful force that you should integrate. After all, you have offline and surrounding resources. Easier to understand and more accessible. In fact, there are many physical stores that deliver flyers that are better than any kind of online marketing you do. Therefore, when doing business, you cannot just be obsessed with online marketing. You must learn to find the right marketing method.

A Cong

I have known A Cong for more than two years. At that time, he was already making a certain brand of clothing. The positioning of this brand was very clear, serving college students and providing special clothing for graduates. The interview is formal, and it specializes in men's clothing. There is too much competition in women's clothing, and the male-to-female ratio at the Guanggong Campus in the university town is 13:1, so it is relatively wise to choose men's clothing. This project was started by A Cong and four classmates. They gathered 30,000 yuan of start-up capital and started their entrepreneurial journey with passion. Acong is the leader in the project and is responsible for purchasing, promotion, sales, etc. Work such as developing campus agents is shared by other partners.

When it first opened, the store was located in the south commercial district of Panyu University Town. There were very few people visiting here and the entire commercial district was relatively deserted. The biggest reason for opening here was that the rent was cheap. Due to the small flow of people and the usual classes, the business model needs to be adjusted appropriately. At this time, a strange physical store sales model was born, which is to make an appointment for in-store service. This is different from making an appointment to visit, but when you have it. When you come to the store, everyone makes an appointment first, and then the store owner will wait at the store in advance according to this time. When the customers come, he will help them measure their sizes, then choose clothes, ties, etc., and finally complete the sale. This does not seem good. The execution method was actually figured out by them. Below, A Cong shared his business experience.

Old stores in the South District

Since there are very few people visiting the South District, it is very difficult to rely on store traffic to promote business, so the focus of the work is changed to developing student agents. Posting on the forum and recruiting in the dormitory, as long as you recommend customers to make purchases, you will get corresponding commissions, and the commission will increase appropriately according to the sales volume. There was no website built at that time, so I just used Sina Blog as the official website to show the styles, download style pictures and learn sales skills for student agents. I also regularly planned events and printed flyers for distribution to student agents.

In addition to developing student agents, it is also necessary to expand more sales methods. At this time, a certain brand begins to become a sponsor of competitions organized by the student union, usually for a few hundred yuan or sponsoring some tie briefcases as gifts. Okay, then hang an advertising sign at the event site. Many people think that the effect of this advertisement must not be very good, and the fact is that the effect is very insignificant. Of course, in addition to brand promotion, event sponsorship is also about establishing friendly relations with the leaders of the student union, and some of their ministers need to wear formal attire, and formal attire is also required within the student union, so it indirectly increases sales opportunities, and the student union will also recommend a certain brand. For other students, in October last year, an order from more than a dozen people recommended by the student union was handed over to a certain brand.

After one year of this, many students have become accustomed to a certain brand’s in-store appointment service. Sometimes students arrive early and wait at the door of the store. Sometimes there are also several students waiting together. Because of this, we began to attract the attention of our competitors, who opened men's clothing stores next to and opposite our store. Of course, they did not know the origin of their customers and underestimated their loyalty. These customers were all discussed on the phone or online. It used to be good, so the loyalty was very high, but they only knew that this men's clothing store often had people waiting to open the door to buy clothes. They thought that many people would come to buy clothes on their own, so they all closed one after another.

Because there is no one to guide, a certain brand is exploring step by step in the operation process, so it takes many detours. For example, at the beginning, customers are measured one by one, so the efficiency is very low. I only served 7-8 customers in one afternoon, and finally I found that the faster and more accurate way is to use the existing suit to try the pattern on the customer first, and then make it according to the pattern until you find the suitable shoulder width. Generally, You only need to modify the length, sleeve length, and bust size to make the customer wear a suit that fits perfectly.

Of course, this method is actually very common in the suit customization industry, so it is best for everyone to carefully experience the services and operating methods of their peers before starting a business in the future.

It is difficult to grow big simply by selling clothing, so a certain brand must be branded. In order to better enhance the brand image, a certain brand of clothing has begun OEM production. We found a company for G2000. I worked in a factory and asked them to help with OEM clothing, and the clothing was produced using the same materials and lathes as G2000, so the quality of the clothing was a level higher than before!

Soon everyone graduated, Since the profits of this project were divided among four people, no one really got much, and they felt that there was no prospect of continuing, so the other partners gave up. A Cong bought their shares at a relatively low price, and then spent I earned money in half a year and paid it back to them.

Due to the demolition and renovation of the Southern District, a certain brand moved to Nanting Commercial Street in University Town in August 2012. The flow of people here is larger than that in the Southern District. It is adjacent to Guanggong and Guangmei, so it usually Many students from these two schools come here to spend money. But there is a problem. As the flow of people increases, the rent of the shop will naturally increase. At this time, although a certain brand has made a profit, the net profit is not high. In order to reduce the rent as much as possible, I chose a shop that is relatively difficult to find, and then hung some outside. Light boxes are used to guide customers to the store. The rent of this store plus management fees and some miscellaneous expenses is about 1,500 per month. When Brother Jun went there for the first time, A Cong led the way. After everyone had dinner together, my friends and I walked around the entire Nanting. When we came back, we couldn’t find their store, so it’s not that difficult to find!

Since Nanting is a large commercial street, many competitors have set up shop. Powerful brands such as XX Pai, XX Tuoshi, and XX Yiren are all located in the most conspicuous locations. In order to boost sales, they have significantly reduced their prices. , it seems that last year their business volume exceeded one million, or even higher. Unfortunately, the net profit was very low, or even negative, so they closed down not long after. This style of play is very similar to Taobao's popular products, but they ignore one thing is that college students basically never come back after graduation. Unlike Taobao online stores where you can click in and make purchases at any time, there are very few repeat customers. If you simply reduce the price significantly, Discounts can put a lot of pressure on store funds.

A certain brand is still operating in an orderly manner in its own way. By continuously expanding student agents and expanding sales channels, in September just after it opened, its sales reached a maximum of more than 6,000 yuan a day. The store was packed with people. A Cong said that the student market is mainly from September to November, and from April to May of the next year. These two peak seasons, if you want to increase sales, you must focus on these months, through agency methods, community cooperation, online publicity, etc. We will do it through channels, and spend the rest of our energy on the external market.

At present, in addition to developing student agents in university towns, a certain brand has developed store agents in other schools in China. Some are from Sichuan, and some are from Zhongshan, Jiangmen, Zhaoqing, etc. Men's clothing stores in schools have become a certain brand. The brand's agent, and a company found a certain brand to customize work clothes for dozens of their business staff and administrative staff. This is the brand effect, so if you are making products, don't forget to brand your products. Only in this way can we start a business.

After more than two years, we finally survived. There was bitterness, pain, and hesitation, but we survived!

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