Direct-selling stores are directly operated and managed by brands or enterprises. Pizza Hut brand invests in the construction of its own direct sales stores, and directly hires employees to take care of daily operations. Pizza Hut's business model is a direct store, which means that all stores are directly operated by the head office. The headquarters is responsible for the opening, capital injection and management of the store, and the store needs to operate in full accordance with the guidance of the headquarters.