Established in 1994, Sichuan Haidilao Restaurant Co., Ltd. is a large-scale inter-provincial direct-selling restaurant brand hot pot restaurant, which mainly deals in Sichuan-style hot pot and integrates the characteristics of local hot pots. Its full name is Sichuan Haidilao Catering Co., Ltd., and its founder is Zhang Yong.
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Brand concept:
Haidilao always adheres to the principle of "pollution-free, one-off" selection and bottom material, and strictly controls raw materials and ingredients. Over the past 20 years, through the inspection of the market and customers, we have successfully built a hot pot brand with high credibility and quite Sichuan hot pot characteristics.
After 20 years of hard work, continuous progress and unity, Haidilao has gradually started from an unknown small hot pot restaurant and developed into a company with nearly 20,000 employees today. At the same time, it also has a group of experts and professional technicians in food, catering, nutrition, engineering, warehousing and management.
Baidu encyclopedia-haidilao
2. What does Haidilao mean? Haidilao is a catering brand, and its name is a noun derived from Sichuan Mahjong.
Haidilao, the full name of Haidilao International Holdings Limited (HKEx: 6862), was established in jianyang city, Sichuan Province, 1994. It is a large-scale inter-provincial direct-selling restaurant brand hot pot restaurant, which specializes in Sichuan-style hot pot and integrates the characteristics of local hot pots.
The founder of Haidilao is Zhang Yong. He is from Sichuan. Because Sichuanese like playing mahjong very much, the last Zhang Pingan card is called Haidilao. At the beginning of his business, he thought hard about the name of the store. At that time, he had a girlfriend, who is also his wife now. Once when playing cards, she made a sea fishing and drew a card, which was the last card and was very big.
She was glad to add more, and then his wife asked Zhang Yong why he was so sad. Zhang Yong told her that she couldn't remember the name of the shop, so his wife said it was best to call it "Haidilao" directly. Zhang Yong is familiar with this name, so he named his restaurant "Haidilao".
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History-
Haidilao International Holdings Co., Ltd. was founded on March 20th, 20 14 by Zhang Yong, 1994. Haidilao started as a small shop operating mala Tang in the early days, and now it has developed into a large-scale direct chain enterprise which mainly operates Sichuan-style hot pot and integrates the characteristics of hot pot all over the world. Its name "Haidilao" comes from the term of Sichuan Mahjong.
Haidilao Hot Pot is positioned as a high-end hot pot restaurant, with per capita consumption of RMB 150 to 200 yuan. The company is also famous for its thoughtful customer service, such as providing aprons, rubber bands, hair clips and other items in stores, and providing child care services. Equal customers can enjoy free shoeshine and manicure services. Waiters will also peel shrimps, perform Lamian Noodles and sing songs for the guests, and actively create surprises.
For example, I found that someone would send a cake quietly on their birthday. The waiters in the store come from all over the country, so customers can find their counterparts to serve. In addition, Haidilao also allows customers to bring their own ingredients and drinks. The company also has a shopping center in jianyang city, Sichuan.
1999, Xi Anyanta Store in Haidilao opened. Opening a branch in Singapore at the end of 20 12, becoming the first overseas branch in Haidilao. On 20/0/5, Haidilao opened a store in Taiwan Province Province 1. By 20 17, lease the 3rd floor of Kowloon Line in Yau Ma Tei, Hong Kong in advance, with a monthly rent of 550,000 yuan, and open the first flagship store, tentatively for 24 hours. On 20 17 10, the Hong Kong store was officially put into trial operation.
Baidu encyclopedia-haidilao
3. Background resume of Haidilao boss Zhang Yong, Chairman of jianyang city Haidilao Catering Co., Ltd.
The first Haidilao was established in 1994 Jianyang, Sichuan. 16 years, the company has developed into more than 50 direct stores, 4 large-scale modern logistics distribution bases and 1 raw material production bases in Beijing, Shanghai, Tianjin, Xi 'an, Zhengzhou, Nanjing and Shenyang, with a turnover of nearly 2.2 billion yuan in 20 165438 and employees1.
Four large-scale logistics distribution bases have been set up in Beijing, Shanghai, Xi 'an and Zhengzhou respectively, with the goal of "purchasing scale, production mechanization, warehousing standardization and distribution modernization", forming a large-scale logistics supply system integrating purchasing, processing, warehousing and distribution. The production base is in Chengdu, and its products have passed HACCP certification, QS certification and ISO international quality management system certification.
The company has won more than ten titles and honors in Sichuan, Shaanxi, Henan and other provinces, such as "advanced enterprise", "consumer satisfaction unit" and "well-known hot pot", and its innovative service has won the reputation of "five-star" hot pot restaurant. 20 10 in February, it was rated as "the best hotpot restaurant in 10" by public comment network 20 10.
Zhang Yong and Shu Ping ranked 758th in the 20 12 Hurun Report with a wealth of 2.3 billion yuan.
4. The development process of Wuhan Haidilao (World Trade Plaza Store) Store Haidilao has always held high the banner of "green, healthy, nutritious and distinctive" and devoted itself to the development and research of hot pot technology. On the basis of inheriting the original characteristics of Sichuan-Chongqing catering culture, Haidilao is constantly innovating, with unique, pure and delicious taste.
Haidilao always adheres to the principle of "green, pollution-free, disposable" in selecting materials and bottom materials, and strictly controls raw materials and ingredients. After 13 years of market and customer inspection, it has successfully established a high reputation. After fifteen years of hard work, continuous progress, unity and hard work, Haidilao gradually started from a little-known Haidilao hot pot restaurant, and today it has more than 1,000 employees, a group of experts and professional technicians in food, catering, nutrition, engineering, warehousing and management, and has developed into 32 direct-operated branches with a business area of over 50,000 square meters.
5. Why can't Haidilao copy many beautiful stories about Haidilao recently? Many enterprises are studying, and it is even rumored that someone went to Haidilao to study undercover. The result is a pity. Why can't they learn and take them away? Although the employees of Haidilao can't dig it, the technical content is not very high. Why can't peers copy? What is the real meaning of Haidilao's prosperity, behind many voices of approval? Through the understanding of this company, Shangyang Tianxia found that the difference between Haidilao and other peers is not the hot pot itself, but the cultural concept difference that goes deep into the bone marrow.
Specifically, * * * now: 1. Haidilao manages corporate culture, the hearts of employees and customers, and aims at the best experience of employees and customers. However, other peers operate their business with the goal of maximizing profits.
These are two completely different value orientations. To use an inappropriate metaphor to describe it, that is, a carnivorous wolf should learn from a vegetarian sheep, and the effect is certainly not satisfactory.
2. Haidilao deeply implants culture and ideas into the bone marrow of every employee, even into the hearts of customers, and this culture and concept just caters to the simplest needs of human nature. This kind of culture starts from the founder and spreads from the inside out. By recruiting and cultivating family members to grow up, employees can control their own thoughts and realize "inaction".
The whole enterprise is like a paradise, which saves a lot of management costs. Other companies are controlled from the outside to the inside, that is, they directly recruit ready-made employees, retain their original thinking and habits, and control their active thoughts with rigid systems. Personnel mobility is high, management costs and labor costs remain high, and the results of operation will of course be very different.
3. Haidilao takes the route of steady development, slowly and steadily, step by step, does not take the route of capital operation, and refuses venture capital. They decide how much territory to expand according to the number of members of their "Xanadu". Although the number of shops is not growing fast, once a "site" is expanded, it can take root and sprout, and it is not easy to wither, because they have always maintained a seller's market trend of demand exceeding supply, and this trend is becoming more and more obvious with the increasing influence.
4. Haidilao culture is the core of entrepreneur culture, and it is entrepreneurs themselves who need to learn, not ordinary employees. Many employees go to learn, not the boss himself, but the entrepreneur himself has influenced the core culture of the enterprise. Therefore, even if employees learn the essence, the influence on the company is very limited, because the influence of ordinary employees on entrepreneurs is often too weak.
Excellent corporate culture has been formed in the initial stage of the enterprise, but it is very difficult to make major adjustments to the deep-rooted culture after the enterprise develops to a certain scale. This adjustment is more difficult than setting up a new company, because you will find that the new cultural reform will encounter numerous obstacles in its advancement.
Unfortunately, most enterprises didn't realize the importance of culture until they developed to a certain scale. 6. Haidilao culture has a strong background of the times and is difficult to be copied.
Not every entrepreneur has excellent entrepreneurial spirit in the initial stage of starting a business, but Haidilao has successfully operated for nearly 20 years and experienced years of accumulation and precipitation, leaving behind the essence of its culture and a heavy background of the times-people in different times have different value orientations, and such historical accumulation is unrepeatable. 7. Few enterprises can create a happy, independent and efficient cooperation atmosphere like Haidilao.
Moreover, this kind of atmosphere is the team size of tens of thousands of people, and it is difficult to replicate the attraction and education of new employees. 8. Many enterprises have just learned the sea bottom fishing technology.
Facts have proved that it is not uncommon for enterprises with technology above Haidilao, but their business is not satisfactory, because this is not an industry that can be supported by technology alone. 9. Other enterprises are competing to learn, just to promote sea fishing, which is even harder to surpass.
Haidilao has nearly 20 years of brand accumulation. When many colleagues have been learning and praising it, and even deifying it, more people will look to Haidilao, and learning will become promotion for Haidilao. Even if customers experience the same service, they will say they learned it from Haidilao. 10. Many enterprises study behind giants, but ignore innovation.
There is only one sea fishing, even if we can 100% learn its essence, it will not become a real sea fishing. If these enterprises can't innovate and just follow blindly, then they can only serve as cannon fodder and stepping stones for giants like Haidilao. To sum up, the most difficult thing for enterprises to copy is the core culture. When an enterprise takes culture as its core strategy and weapon, it is often irresistible.
Many enterprises have always stressed that entrepreneurs should put corporate culture in an important position, which is why. Shanghai Tianxia will also cultivate more entrepreneurial spirit and corporate culture for future entrepreneurs in the special training course "Towards Excellence", because we believe that in the future business competition, it is not just a technical dispute, but more culture.
Technology may be outdated, but culture can last forever. Original, please indicate the source.