A market analysis before the construction of the site
In the domestic e-commerce is not mature reality, the service is not standardized, there is no one unified business website standards, especially in the region is basically no mature business website.
The Company enters the e-commerce market when it is not mature, and it can occupy the market and expand the market share under the situation of not fierce competition, and realize profit at the fastest speed.
Second, market positioning, functional positioning
Pre-type: C2C, B2C, service object based on the region's citizens, operating small commodities, food, books, software and hardware, similar to the traditional warehouse-type supermarkets online supermarket, and the establishment of a small second-hand market platform.
Later type: B2C, B2B, enhance the function of the trading platform, increase the enterprise transaction, product release platform, expand the online supermarket product content, from the operation of low-priced commodities to expand to large commodities, high production value, high profit products.
Three, the development goals:
Initial: apply for a domain name, apply for a loan, to absorb the risk of investment, the production of websites. Contact ISP, apply for network intervention, purchase servers and other hardware and software equipment.
6 months: the establishment of the website, expanding the content of the website, standardize website services, attracting franchise marketers, so that the website has a certain degree of visibility in the region, the establishment of service networks, the establishment of a product procurement network, the establishment of a product distribution network, the training of staff, product procurement, distribution relying on traditional logistics networks, such as supermarket chains. Relying on the traditional logistics network can be used to cooperate and join the way, can be a traditional retailer as a subordinate enterprise.
1 year: a strong visibility in the region, can play their own brand, in the content of the site has a further enrichment, to strive for more franchisee marketers, enrich the products of the online supermarket, and the development of high-end products.
Absorb investment, expand the scope of business, and proceed to establish a B2B business trading platform. Realize the profitability of the website.
2 years: to reach the region's largest e-commerce site one of the consolidation of market share, site integration, B2B, B2C, C2C three business as a whole, the construction of an independent logistics system to reduce operating costs. In the consolidation of low-end product market at the same time, the center of gravity to the development of high-end products, the establishment of high profits, high value-added products based on the business system.
3 years: the acquisition of product supply enterprises, the construction of their own production and marketing system, and further reduce product costs. Completely separated from the traditional retailers, logistics companies, the establishment of more convenient, more favorable product marketing network.
3 years later: depending on the situation.
Four, the site board, style
Website is initially divided into product index, online trading, new releases, BBS, second-hand market, the five major
Later gradually increase the release of corporate products board, increase the membership board, the implementation of preferential policies for paid members
Style positioning for the concise and clear, a combination of pictures and text to the light-colored base
Products web pages, product pages, product pages, product pages, product pages, product pages and text, product pages.
Product web page form using a unified module, highlighting product images
The second-hand market platform with a unified format, from the product name to the product notes are unified format, and the use of a credit system similar to eBay, to encourage offline transactions in the same city, to avoid unnecessary disputes.
Warehouse supermarket product prices are uniformly priced at XX.99 yuan, more than one hundred dollars of products priced at XX9.9 yuan
Fifth, website maintenance
Initially hired a specialized database operator, the site content is updated every day, the development of the site specification.
Sixth, site promotion
Join the search engine of large sites, such as Sina, Sohu, Baidu
Initially, due to the union of traditional retailers, can be advertised in the chain of retail stores, and in the retail stores to take, such as the purchase of a certain limit of commodities to send a membership to the promotional activities.
After the website has a certain click-through rate, you can find a specialized planning company to package
From the web page to the slogan for a major revamp, branding, and further develop the market
Seven, the technical program
1, or to rent a web hosting. 2, operating system: Window2000/NT.
3, the use of systematic solutions (such as IBM, HP) and other companies to provide e-commerce solutions?
4, the site's security, including the prevention of virus attacks, to prevent hacking, to prevent the loss of data due to other events e-commerce site also includes the transaction process does not leak the customer's information, such as embracing the bank account number, personal information and so on. The use of antivirus software designed by a famous company and regularly upgraded, do not use the software of unknown origin, pay attention to the use of mobile storage device safety, these can effectively prevent virus attacks. The use of network firewalls, regular scanning of the server found that the vulnerability is patched, yes, the hacker has no invasion of the road. Against accidents, must backup data every day, if possible, use RAID redundant disk array for synchronous backup. The customer's information to ensure the safety is the most important, in the transaction should pay attention to remind customers to be vigilant, in the process of transmitting data to encrypt data, such as the use of key encrypted data and digital signature technology, etc., to ensure that the rights and interests of customers are not subject to loss. 5、 Related program development. Such as web programs ASP, JSP, CGI, database programs
The article describes in detail the various aspects of the construction of the electronic morning site pre-planning, it is worthwhile to learn from, and can be used directly as a company/enterprise e-commerce site construction planning examples.
I, the enterprise to establish e-commerce website necessity
Now the development of the network has been presented commercialization, universal, globalization trend. E-commerce (e-Commerce) transactions, personalized, free for enterprises to create unlimited business opportunities, reduce costs, and at the same time can better establish the relationship with customers, distributors and partners, for this reason, many companies are actively expanding e-commerce, customer service, value chain integration. Nowadays, the network has become a strategic means for enterprises to compete. The diversification and expansion of business operations and the further expansion of enterprise scale provide higher requirements for enterprise management, business expansion, and corporate brand image.
As a professional engaged in the sale of apparel products business, it is more necessary to build a good website, as a carrier for external publicity, services, to match the company's development and needs, so that the site has a distinctive industry characteristics, so that more customers through the network to ally with the **** Apparel Products Co.
Two, the enterprise e-commerce website service object
(1) the website's service object is mainly customers and suppliers.
By the customer's regional market analysis, the performance of the East and West, demand changes will be specifically reflected in: economically developed East China, North China, South China, product demand is strong, individual and family user demand is dominant; less economically developed western region less demand.
Analysis by customer structure, because fashion clothing products are mainly fashion products, users are mainly concentrated in the middle-aged and young people and student groups, this group of demand is stronger.
(2) The internal personnel of the enterprise is also an important service object of the website. The personnel of each department of the enterprise can through the website of the product sales and other departments of the situation, in order to better coordination.
Three, the enterprise e-commerce website goals
(1) to help enterprises establish an effective corporate image publicity, corporate style display, the company's product promotion, to create a "*** clothing products company's new image. For a clothing product sales-oriented enterprises, the corporate brand image is crucial. Especially for today's highly developed Internet technology, most customers are through the network to understand the enterprise products, corporate image and corporate strength, therefore, the image of the enterprise website often determines the customer confidence in the enterprise products. The establishment of an international standard website can greatly enhance the overall image of the enterprise.
(2) Make full use of the network fast, cross-regional advantages of information transfer, the company's news in a timely manner. Product information through the advanced design of the website, both the advantages of newspapers with large amounts of information, but also combines the advantages of the comprehensive stimulation of television sound, light and electricity, can firmly attract the target audience. As a result, the effectiveness of product information dissemination will be far more effective, and at the same time, that is to say, improve the sales force of the product.
(3) Through the online supply and demand system to achieve online supply and demand information inquiry, ordering, trading contacts, optimize the flow of information channels. At this stage, the traditional means of after-sales service has been far from being able to meet the needs of customers, to provide consumers with convenient, effective and instant 24-hour online service is a new embodiment of the direction of the project's added value. Customers all over the world can download the information they need at any moment through the website, get answers to their doubts online and submit their questions online.
Four, the main content of the enterprise e-commerce site
Design focus shifted to customer-centric, targeted design around the level of customer demand for practical and concise columns and practical features, greatly facilitating the customer to understand the enterprise's services, consulting services, technical support, questions and answers, personalized product advice to put forward a series of needs in the website of the **** Clothing Products Co. Demand by demand to meet the process; to do product display, service technical support, questions, feedback, join, etc. as a whole, fully help customers experience the full range of services **** clothing products Co.
Fifth, the overall structure of the site
1, the site's navigation system
The site uses a global navigation system, visitors can clearly understand the internal structure of the site, to facilitate them to jump between different departments.
2, functional modules
Website construction to the simplicity of the interface, the flexibility of the functional modules of the principle of adaptability for the **** Clothing Products Co., Ltd. Web site design, production and maintenance staff to provide an independent update and maintenance of the dynamic space and play to improve the site to run their website, to achieve a one-time investment, long-term benefits, the fundamental purpose of reducing costs.
3, website home page
Website home page is the first content page of the site, the site's latest, most recommended content will be displayed here. In order to achieve the harmony and unity of the entire company's corporate image; in the production of ASP dynamic pages, the system can call the latest content displayed on the home page. In terms of content, the home page has the company's product categories, boutique recommendations, company albums and other information, and administrators in the background can dynamically update the content of the home page, so that the entire site is full of vitality and vigor. In the design, pay attention to the coordination of the primary and secondary relationship between the various areas to create a high ease of use and visual comfort of the human-computer interaction interface as the ultimate goal. Give the viewer a refreshing feeling, attracting viewers to frequently visit the **** Clothing Products Co.
4, the main column
(1) About **** Garment Products Limited
This column adopts a static page, the main function is to publicize the enterprise, through the basic situation, cultural concepts, services, products, so that the **** Garment Products Limited for more customers are familiar with, trust. In the page design, we use a flexible use of a variety of animation effects, and strive to *** Clothing Products Limited corporate image to be the best to convey.
(2) Enterprise News
This column is dynamic, its main content is the timely release of **** Digital Products Co.
(3) Recommended
This column is static, mainly introduces the company's latest and most popular product styles, through the display of a variety of pictures and buyers at a glance.
(4) Product Introduction
This column is dynamic, and its main content is to introduce the company's latest product categories and prices. This column is an important part of the whole website. The website adopts the product display system to manage the products. In this way, the release of product information is very convenient, fast, and can provide site visitors with a very powerful product quickly find the function.
(5) information feedback
Information feedback using a static page, the realization of a feedback form, the customer can fill out the form online information, the content of the e-mail form sent to the administrator's mailbox. Customers can choose different categories of feedback information to send feedback to different administrators.
(6) Message Board
This column provides a public **** information dissemination platform, suitable for use as a personal office assistant within the enterprise as well as between the enterprise and the enterprise for the exchange of information; in the Internet to store the message information, easy to access.
Six, website construction progress and implementation process
Based on the work content and scope of the construction process of this website, will set up a project working group of about 9 people to be responsible for the development of this project. Including project managers, senior programmers, HTML production. At the same time has a set of practical application and continuous improvement of the implementation of the methodology and experienced project management personnel. To ensure that the site can be successfully completed, effective coordination of a variety of professionals *** with the participation of organized and planned resource management and distribution.
Seven, the site's later maintenance management
In the daily operation of the site, maintenance management is very important. In addition to the live system must be monitored, maintenance to ensure its normal operation, management and maintenance phase of the more important task is being in the actual operation of the system to test the actual performance of the system; in the operation of the system needs to be found in the part of the system needs to be improved and upgraded; measure and compared to the system more business purposes and the success of the demand or not. All of this information is organized into a plan for future enhancements and upgrades to the website system. With our sincere service, excellent technical skills, scientific project management methods, we will be able to *** Digital Products Co!