Businesses sometimes have poor local sales results when they may be able to achieve success by making a shift through international marketing. Here are some successful international marketing cases that I have carefully collected and organized for you.
Successful international marketing case 1: McDonald's
In 1955, the 52-year-old Crocker with 2.7 million U.S. dollars to buy the Richards brothers operated by the seven McDonald's fast-food chain and its store name, began his McDonald's hamburger business career. After years of hard work, McDonald's fast food stores have made amazing achievements: at present, it has become the world's largest food company, as of 1986, its annual sales have been as high as 12.4 billion U.S. dollars, with an annual profit of 480 million U.S. dollars, and McDonald's fast-food stores have been located in most parts of the world. If you visit Japan, you can walk into a McDonald's fast-food restaurant to have a big ? McDonald's? hamburger and have a milk ice cream drink. You can also order a McDonald's in Mexico, Switzerland and Thailand. If negotiations are successful, you can even sample McDonald's specialties in Hungary and Yugoslavia. In short, McDonald's has now become a global commodity, almost ubiquitous. McDonald's golden arched ?M? logo has become popular culture in the world marketplace that is understood without translation, and its corporate image has taken root in the minds of consumers to such an extent that, as a professor at the University of Michigan put it: ? Someone who doesn't see the golden vault in a McDonald's restaurant one day will have a hard time getting through the day, because it also symbolizes safety.
How did McDonald's achieve this remarkable success? It's due to the company's marketing philosophy. The company knew that a good international image would have a huge impact on its marketing. So its founder Crocker on the one hand, efforts to establish a corporate product image at the same time, but also focus on establishing a good corporate image, to establish the golden image of the ?M? logo. At that time, there were more hamburgers available in the market, but the vast majority of them were of poor quality, slow in supplying customers, bad service attitude, poor hygiene, noisy atmosphere in the restaurant, and consumers were very dissatisfied. In response to this situation, McDonald's company put forward the famous ?Q?, ?s?, ?C? and ?V? management concept, Q on behalf of product quality ?Quality?, S on behalf of the service ?Service?, C on behalf of cleanliness ?Cleanness?, V on behalf of the value ?Value?. They know that providing the right products and services to customers and meeting their changing needs is an important way to build a good corporate image.
McDonald's Corporation in order to ensure the quality of its products, the production of hamburger every specific detail has a detailed and specific regulations and instructions, from the management of the operation to the selection of specific products, processing, and so on, and even including how long it must be cleaned once the toilet, frying potato chips should be how hot the oil, and so on, details, so to speak, have everything. For those who operate McDonald's outlets, they must first go to McDonald's Hamburger University in Illinois for 10 days of training, using ? hamburger? degree before they can open for business. As a result, all McDonald's fast food outlets sell hamburgers with strictly defined quality and ingredients. Take the hamburger with the sale of french fries, for example, as raw materials for potatoes are specially cultivated and carefully selected, and then through the appropriate storage time to adjust the content of starch and sugar, into the temperature can be adjusted in the frying pan deep-fried immediately supplied to the customer, french fries fried within 7 minutes if not yet sold, will be scrapped and no longer supply the customer, which ensures the quality of french fries. At the same time, due to the McDonald's fast food restaurant customers from different classes, with different age, gender and hobbies, so the hamburger flavor and fast food menu, condiments also cater to different tastes and requirements. These measures make the company's products have won people's admiration and enduring, and set up a good corporate product image, and a good corporate product image for the establishment of a good international image of the enterprise to lay a solid foundation.
McDonald's fast food service is also first-class. There are no pay phones or coin-operated jukeboxes, so there's no hustle and bustle, and it's perfect for a family meal. The seating is comfortable and spacious, and there's an early breakfast as well as a new variety of items to choose from. The service here is so efficient that when it is crowded, all the food items customers want are placed in cartons or paper cup tanks beforehand, and the queue can satisfy all the customer's requirements at one time. McDonald's fast-food restaurants always appear in the place where people need to eat, especially on both sides of the highway, it is written: ?10 meters away from the McDonald's fast-food service? and marked with eye-catching food names and prices; some places are also equipped with a caller, the customer as long as the name and quantity of food reported in the caller, to be driven to the branch when the car will be able to one hand delivery, one hand to pay for the immediate drive to the road. Food taken by the customer to eat in the car, not only properly packaged in advance, so as not to overflow in the car, but also equipped with plastic knives, forks, spoons, straws and napkins, etc., drink cups in advance on behalf of the lid of the cross-hatched, so that customers insert the straw. Such a thorough service, more colorful image of the company added a colorful one.
McDonald's Corporation in the public tree of quality products, quality service image at the same time, but also realize the importance of cleanliness and hygiene for a food company, if there is not a clean and hygienic image, McDonald's is unable to maintain its good image, of course, will not be able to ensure that its good marketing results. So McDonald's fast food stores have developed a strict health standards, such as staff are not allowed to stay long hair, women must bring hair nets, customers must be wiped clean as soon as they leave the desktop, falling on the ground of the paper, you must immediately pick up, so that the fast food stores are always kept windows clean clean environment. Customers no matter when they walk into the McDonald's fast food stores, can immediately feel clean and comfortable, so that the company to generate trust.
Because of the McDonald's fast food restaurant in the service, quality, cleanliness of the three outstanding performance, so that the customer feels McDonald's fast food is a real enjoyment, the money is also worth it. This feeling will motivate him to walk into the McDonald's store again, into the golden vaulted restaurant.
McDonald's is so through the Q, S, C, V marketing management model, for the enterprise to win a good image. Today, McDonald's is a safe, reliable image of the international market. The good international image has brought great benefits to the marketing of the company. At the same time, good sales further expand and strengthen the company's international image.
McDonald's successful marketing case review:
The enterprise's products and services can be recognized and accepted by the customer, the enterprise can stand in the market, so all business activities of the enterprise's starting point and destination, is to make the customer by all means to its products and services to feel satisfied. I want to think about what customers think, anxious customers anxious, and want to be more thorough and meticulous.
Carefully analyze the growth process of McDonald's, why a fast food brand can become a symbol of popular culture? There are many reasons, such as the name of the convenient catchy, clean and elegant dining environment, good food quality? And so on, but each reason to look into, are a marketing strategy to seriously implement, implementation.
Successful international marketing case 2: Electrolux An analysis of the affectionate marketing strategy
In the early 90's, China's home appliance market competition has been white-hot, just in terms of the refrigerator, in 1985, China's refrigerator manufacturing enterprises are 116, and in the early 90's there have been Left more than 50, and even some joint ventures can not escape the fate of being eliminated. Such as the famous? Ariston? Family, the heyday *** there are nine brothers, but later, in addition to Meiling, Changling and Huaxia, the rest of the brothers have disappeared. Yet none of this can stop Electrolux from hurrying. It believes that China is the largest home appliance market in the world. China's home appliance industry after more than a decade of development, although fruitful, but the product technology content, technical features and other aspects of the world's advanced level compared to there is still a certain gap, despite the high visibility of certain products, but the brand loyalty is low, so the old and the new brand, the market opportunity is equal.
I), clear market positioning to silent refrigerator as an entry point
Foreign brands entering the Chinese market is not only faced with the problem of localization of products, but also faced with the problem of localization of marketing strategies. Electrolux has grasped these two points well.
In the late 1990s, the production capacity of China's refrigerators had reached 23 million units, and the actual output had reached more than 10 million units, while the market demand was only 8 million units. Moreover, as the refrigerator market has basically matured, consumer awareness of the brand is very high. The market share of the four major brands, Haier, Rongsheng, Meiling and Xinfei, has reached 71.9%. In terms of product features, Haier is vigorously promoting its antibacterial refrigerator, Rongsheng and Xinfei in energy saving, environmental protection, deodorization has achieved a leading position, Meiling is unique, vigorously develop fresh refrigerator.
In front of such a strong and untouchable rival, Electrolux has carefully designed a marketing strategy full of affectionate colors for its target consumer group characteristics and product style, and to ? The company's products and services have been widely recognized as the best in the world for their quality. as the entry point to enter China's tens of thousands of households. Electrolux proposed. Refrigerator noise you have to endure not one day, two days, but ten years, fifteen years, ? Good enough for you to be able to rely on each other throughout your life, and quiet enough for you to be unaware of it day and night. This very affectionate color marketing language, in addition to making Chinese consumers feel warm and sincere, brand image and product image has also been recognized quiet? It is the personality and style of Electrolux.
In fact, Electrolux pushed the? The first is to make the product more attractive to the public, and the second is to make the product more attractive to the public. Refrigerator is not specially designed and manufactured for the Chinese market, it is only the use of Zanussi high-efficiency low-noise compressor, which is the same as it is in the rest of the world market to provide the same products, the only difference lies in the success of its products shaped the image of affection.
Electrolux Group President Mike Trekos said in a statement on the Chinese market. Electrolux Group President Mike Telekos said in the Chinese market research is worth people to savor a sentence, he said: ? In the development of any country's market, we must pay attention to the local customs and habits, living habits, consumption patterns and other social and cultural differences, only to respect these differences, fully understand, analyze the consumer's awareness of our products, we can win their trust and respect.
two), with a modest image of the brand management packaging
late 90's China refrigerator market share continues to well-known brands of goods concentration, non-brand-name goods market further shrinkage, Haier as the leading refrigerator industry, market share has reached more than 30%, constituting Electrolux to expand the refrigerator market in China one of the main competitors. But at the same time, Haier in the fierce market fight in the process of accumulated rich marketing experience, after-sales service experience, brand image expansion strategy and sales network construction experience for Electrolux in China to implement the localization of marketing is undoubtedly the most effective, the most convenient and the most influential revelation.
Electrolux believes that although foreign companies have their own brand advantages and product advantages, they must pay attention to the suitability of marketing means to compete in the Chinese market, and build on the basis of the understanding of the consumer culture of the Chinese market. To this end, Electrolux in the market into the early stages of a low profile modest to Haier to learn from the marketing experience, not only can make their own marketing work less detours, to avoid the lessons of the failure of cooperation between Whirlpool, Ariston and Chinese enterprises, but also in the Chinese public to establish a modest and pragmatic corporate image. And in the Chinese business community has always been? Peers are enemies? The saying, see the same behavior as a big enemy. At that time, some refrigerator manufacturers were boasting, and in order to expand their brand awareness, they tried their best to publicize their performance in various media. In this case, Electrolux in February 1998 in Haikou held a national dealer conference solemnly put forward to Haier to learn the slogan, immediately set off a storm in the industrial and commercial circles, an annual sales of 14.7 billion U.S. dollars of international home appliance giant to sales of only 5% of its Chinese brand to learn in itself caused a strong sensational effect.
Third, marketing and publicity always reflect the image of brand affinity
Electrolux Group in the market promotion, and some domestic enterprises invested huge sums of money in the media to advertise the practice of forming a strong contrast.
Electrolux has always followed the low profile of advertising and publicity, high investment in research and development business purposes. So Electrolux in the product introduction period of advertising is very restrained, and do not forget to give advertising to a strong persuasive and affectionate. According to the Beijing market research center statistics, in 1998, the refrigerator brand plane advertising, Electrolux advertising costs and Haier, Rongsheng only 1 / 3. In the geographical distribution of advertising, Haier is characterized by blossoming all over the country, showing that it is ambitious, to the world for himself; Electrolux is the main attack on Beijing, Shanghai and Northeast China, East China, South China and the big cities. In the northwest Electrolux put only 0.8 million yuan, Haier is 277,000 yuan. Electrolux also invested little or nothing in Gansu, Qinghai, Yunnan and Inner Mongolia. Instead, the amount of investment in Beijing is as high as 100,600 yuan, while Haier is 92,200 yuan, less than it. This shows that the two brands have different advertising strategies, and high-income families in key cities are Electrolux's established target consumer groups.
In the 586 print media monitored by China Enterprise Research Monitoring Network, Electrolux mainly chooses municipal media, especially morning and evening newspapers, in order to reflect its proximity. In order to strengthen its brand recognition, Electrolux in the implicit advertising, seriously learn from Haier's successful experience in launching public opinion campaigns, in many publicity media to highlight the excellence of its products and the establishment of the image of affinity with consumers, the momentum of a strong, great impact is difficult to estimate.
Electrolux often has amazing things to do in terms of publicity content. Last year, combined with their own after-sales service marketing strategy, Electrolux launched in the media? One year replacement, ten years repair? This is the same as Haier's commitment in the air conditioning industry. Six-year warranty? The same song, the same, this is also Electrolux proposed to Haier to learn again after the waves in the consumer.
Fourth, the promotion of various means to reflect the affinity is still the main theme
Electrolux in addition to television and print media advertising, its main promotional activities are in the sales store directly to consumers, so that customers of the company's standardized operation, product technical level and service water difficult to leave a good impression. For example, for China's urban refrigerators into the replacement period, Electrolux launched a super-value to abandon the old, old for new action. Where the purchase of Electrolux users, the old refrigerator can be used in exchange for a vacuum cleaner or electric kettle produced by Electrolux, and is responsible for door-to-door transportation. In some places, it is implemented? 300 yuan off the retail price and a free bicycle? In some places, they are offering 300 yuan off the retail price and a free bicycle. Use it for two weeks and pay when you are satisfied. The company's business is a very important part of the company's success," he said.
Another Electrolux marketing group is the urban newlyweds. The company's products and services are available in a wide range of colors and sizes. The first time I saw it, it was the first time I saw it, and it was the first time I saw it. The company's website is a great source of information about the company's products. Chinese New Year? During the period, Electrolux has launched a very targeted? Honeymoon gifts for lovers? promotional activities, also known in some areas as? The "Send a sweet dowry" campaign is also known in some areas as the "Send a sweet dowry" campaign. activity, the purchase of Electrolux refrigerator newlyweds gift food blender, steam iron, bread oven and other small appliances, Electrolux promotional form of ordinary consumers are also applicable, the gift content is more extensive, and even send drinks, send a year of electricity, send shopping discount card, and so on. Electrolux just around the refrigerator replacement and the newly married family for marketing articles, not only to expand the market share, more importantly, in the consumer's image of affection has been played to the fullest, this affectionate image in turn strengthened the brand advantage, the formation of a new virtuous cycle.
As the saying goes? The first thing you need to do is to get your hands on a new product, and then you'll be able to get your hands on a new one. Electrolux can be said to know this way, marketing strategy using attack? The company's marketing strategy is to attack the heart of the market. The company's marketing strategy is to attack the hearts of the consumers. The king of the market is the king of the market. and also not to be the king. The marketing strategy of Electrolux is based on the "heart". , and even less self-aggrandizement, advertising investment is also a low profile, however, its brand image and product image has had an impact on consumers.
Electrolux successful marketing case review:
Electrolux in the promotion of the product successfully used the affectionate, localized marketing strategy, close to the hearts of customers, so as to successfully occupy the market.
An enterprise with quality products does not mean that the inevitable market, but also must rely on effective marketing strategy to expand, and the soul of marketing is effective.
Domestic businesses are now trying to create a famous brand, in the entry of overseas markets, should also borrow Electrolux marketing strategy, may wish to carry out a commodity by? The company's marketing strategy is to make the goods a Change? The first is to make a new name for the company. Process. This seems to be easier to fight for the hearts of customers.
Successful International Marketing Case #3: "The Qingyang? Qing Yang? shampoo
I.? The first is to make sure that you have a good understanding of the brand and that you are able to use it. Brand Introduction
On April 27, 2007, international FMCG giant Unilever held a press conference in Beijing to announce the launch of a new shampoo for the first time in a decade since the company entered the Chinese market. The first new product launched since the company entered the Chinese market ten years ago, the first national? The first new product launched since the company entered the Chinese market ten years ago, and the first one that differentiates between men and women. Anti-dandruff shampoo? Qing Yang? was officially launched. During the launch, Unilever's senior management pointed out that from 2007 onwards, the company will rely on its "Qing Yang" shampoo to provide the best anti-dandruff shampoo in China. Qing Yang s professional advantages in the global anti-dandruff shampoo field to seize the anti-dandruff shampoo market. The following is a list of some of the most popular shampoos in the world. If someone lies to you again and again, all you have to do is to dump him right away. This is the slogan of Qing Yang's commercials, and in the current competitive and complex market environment, Qing Yang's bizarre and confident voice outside the picture seems to be very meaningful. For a while, Taiwan's famous artist S (Xu Xidi) endorsement of the Qingyang shampoo ads frequently appear in a variety of high-end magazines, occupying the core location of outdoor advertising in major cities across the country, open the TV? The advertisements of Qingyang Shampoo appear frequently in various high-end magazines and occupy the core positions of outdoor advertisements in major cities across the country, and when you turn on the TV set?
For a long time, in the shampoo war between Procter & Gamble and Unilever, P&G is in an absolute advantage, whether in brand influence, market size or market share. Especially in the field of anti-dandruff shampoo market, Unilever has not been a dominant brand enough to compete with P&G's Hafeis. As a new brand launched by Unilever for the first time in ten years, Qingyang aims to make up for and improve its shortcomings and shortcomings in the competition in the anti-dandruff shampoo market.
Second. Qingyang? Shampoo: Functional Positioning: Anti-dandruff
1. Qingyang? The market background of shampoo
Before Unilever and other foreign daily chemical companies entered the Chinese market, consumers' requirements for shampoo were clean and refreshing, and there were no multiple requirements such as anti-dandruff, soft/hectare, and nutrients, etc. After nearly 20 years of development, China's shampoo industry has become more and more competitive, and the market has become increasingly competitive. After nearly 20 years of development, Chinese consumers' brand awareness of shampoo has been cultivated by major companies, while consumers' growing concern for hair has provided a broad customer base for new shampoo concepts to enter the market. Each shampoo crystal brand has struck a novel positioning to gain its own place in the market, which has greatly stimulated the prosperity of Chinese shampoo crystal brands. The research result of SEDI Consultants shows that: in 2006, China's shampoo and hair care products market sales amounted to about 22 billion yuan, and there are more than 3,000 shampoo brands in the market, among which the shampoo market of Procter & Gamble (China) Ltd. accounts for more than 60%. China's shampoo market has been highly concentrated and monopolized. Procter & Gamble, Unilever, Silk Powers Group, Lafonte Group accounted for about 80% of the market share; good Di, Cai Le, Tifa show, floating shadow and other second-tier brands and grabbed 13%; the remaining 7% of the market, it is thousands of third-tier, fourth-tier brands divided. More serious is that since 2006, China's shampoo market growth slowed down in 2007, the shampoo crystal brand competition is even more intense. The pressure of the market and the huge profit cake make each brand in the positioning of each new trick, expect to find a stimulus to consumers to buy the new highlights.
2. Anti-dandruff shampoo market status
In terms of shampoo function positioning, anti-dandruff shampoo is the largest segment of the shampoo market, accounting for about half of the shampoo market. As a market with more than 10 billion yuan, the huge cake attracts almost all the shampoo and hair care brands have established the anti-dandruff varieties. After more than ten years of market cultivation and development evolution, Hafeis? Dandruff without a trace, hair more outstanding? has long been deeply rooted in people's hearts. As long as people think of dandruff, the first thing that comes to mind is Hafez. In addition, with the wind shadow of the? Dandruff does not hurt hair? The promise of the wind shadow, so that it also has a place in this market segment. Professional market research data show that 80% of the market share of the dandruff market has been occupied by the P&G series of Hafeis brand, while many local brands are eating the remaining 20% of the market stock, compared to the polarization phenomenon is very serious.
The concept of anti-dandruff has always been an important demand point in the shampoo market, and the market is highly competitive. But consumer surveys show that people are not satisfied with the anti-dandruff effect of existing products. on April 2, 2007, the Chinese Medical Association, the Ministry of Science and Publicity announced that the recent network survey of 5,351 people showed that for ? dandruff? This daily problem, 60% of people are not satisfied with the dandruff effect. This shows that the degree of consumer recognition of anti-dandruff brands is not very satisfactory, the market potential is still huge.
Despite entering the Chinese market earlier than P&G and owning well-known brands such as Lux and Shaxlane, Unilever's performance is poor compared to the results achieved by P&G's huge family of shampoo crystal brands. Especially in the anti-dandruff market, Unilever does not have a brand like Hafeis? Hafez? s specialized anti-dandruff brand, leaving its shampoo crystal family with a big gap in market coverage. So? Qingyang Unilever has high hopes, Unilever put forward the strategic objectives and future vision of Qingyang is to become the leading brand in the Chinese shampoo anti-dandruff market in the next three years.
3. Qingyang new anti-dandruff claims:? Vita-mineral group? Anti-dandruff
? The new brand is the first of its kind in the Chinese market. is a new brand launched by Unilever for the first time since it entered the Chinese market ten years ago, and the brand is positioned as? Professional anti-dandruff
The new claim for dandruff is? The newest addition to the list is the Vita-Mineral Group. Dandruff. Unilever said, Qingyang is the French Qingyang technology, b research crystallization, the value-added breakthrough in the product is? Vita-mineral group? Unilever has global patents and clinical tests to validate the anti-dandruff properties of the Vitamin Complex, while the Vitamin Complex is the most effective way to reduce dandruff. Unilever owns the global patents and clinical tests, as well as the trademark intellectual property registration for Vita-Mineral. trademark intellectual property registration. Unilever said it has been working hard to research anti-dandruff products suitable for Chinese people. In the past 10 years, Unilever R&D center has conducted clinical trials for more than 3,000 consumers in China to understand more about the scalp conditions and problems of Chinese consumers, so as to provide Chinese consumers with more refined anti-dandruff product formulations. Prior to its entry into China, Qingyang was already the No. 1 brand in the anti-dandruff market in South America, Europe and Southeast Asia, with hundreds of millions of consumers confirming its efficacy in anti-dandruff. Therefore, Qingyang will also be the best anti-dandruff product for the Chinese market.
The company's products have been widely recognized as the best in the industry.
Qingyang is a brand that uses the latest technology in the field of dandruff removal.
Qingyang uses "science and technology for health care" to guide consumers. The product publicity emphasizes that it is the best anti-dandruff product in the Chinese market. The product publicity emphasizes the deep dandruff, treat the symptoms and cure the root cause. Unilever claimed that? Clearly is the most trusted scalp care brand in the world. a specialized scalp care brand trusted by consumers. Its anti-dandruff function is aimed at scalp care, and the advertisement reinforces that dandruff is produced by the scalp, which is an inherent psychological perception of consumers that few competitors pay attention to, suggesting that the dandruff is produced by the scalp, and that the dandruff is produced by the skin. Qing Yang The fundamental role of anti-dandruff, effective and other anti-dandruff brand to form a brand separation.
Thirdly, the brand has been recognized as the most effective anti-dandruff brand in the world. Qingyang? Shampoo market segmentation innovation: gender segmentation
As a new brand, want to share a piece of the Chinese anti-dandruff shampoo market in the brand, it is inevitable to need? Qing Yang Before the launch of the brand to identify the positioning of the anti-dandruff market gaps. Traditional shampoo market segmentation is often based on functional criteria, such as anti-dandruff, nutrition, smoothing, anti-hair loss, black hair, etc., or hair color to segment black hair, hair color, etc.. For the first time, Qing Yang used gender as a segmentation variable to segment the market into male soil use, general use and female soil use markets, and chose the male soil and general use segments as its target market. Although it is just a simple gender segmentation, there do exist different needs of male and female markets in the shampoo market, and this difference in needs has been ignored by manufacturers. Qingyang's gender segmentation is reasonable and unexpected, the innovation of this market segmentation is refreshing to consumers, and the market blew up a strong? Qingyang?
?
Four. The shampoo's positioning is a three-dimensional communication
. Shampoo positioning of three-dimensional communication
Unilever in the publicity process, . It's a good idea to show it everywhere you go. Clearance? s anti-dandruff function, and tried to guide consumers through the communication to cultivate Chinese consumers to treat dandruff with the right attitude, Qing Yang pointed out in the communication that there are four major misunderstandings in the use of shampoo by Chinese consumers. Shampoos for both men and women, rinsing rather than nourishing, scalp nutritional imbalance, and poor shampooing and conditioning habits. Recognizing these misconceptions and improving them is fundamental to improving hair.
March 25, 2007, with the Qingyang brand across the country began to advertise, clear water out of the hibiscus, personality like flying Qingyang began to enter the people's vision, step people's lives.
In order to make ?
In order to make the "Qingyang" quickly seize the market, Unilever launched the "Qingyang" campaign. The first step is to make sure that you have a good understanding of what you are doing and how you are doing it. Shampoo huge publicity campaign, it was revealed that Unilever for the Qingyang brand marketing prepared no less than 300 million yuan of market expense budget to protect advertising investment, business sales and branding and other business work in an orderly manner. Whether it is online advertising and offline advertising, ? Qingyang? Compared with the online and offline advertisements, Qingyang HDFS The company has been able to get a good deal of money out of the company's business.
In addition, Unilever has also placed great emphasis on ? In addition, Unilever also attaches great importance to the synchronization of the listing in China, even on the Internet can see a lot of? The company is also working on a number of new products, such as a new product, which will be launched in China. In the first six months of the product promotion period, the company has been recruiting promotional staff to work with the company. During the first six months of the product promotion period, Qing Yang In the first six months of the product promotion period, the advertising expenses in China alone accounted for half of Unilever's annual global promotion expenses. Unilever spared no expense in hiring temporary shoppers in Guangzhou, where they were paid 1,800 RMB per month plus 300 RMB per month in incentives. During the promotion period, TV, radio, online magazines, terminals, street signs, bus advertisements and trial packs were distributed. Qing Yang? The impact on consumers can be described as ubiquitous.
Regardless of whether consumers agree with all the functions promised in the publicity, the?
Whether or not the consumer agrees with all the features promised in the promotion, the The brand has been in the public eye for a long time now, and many consumers are willing to try it. The shampoo is a great way to get the most out of your shampoo. The shampoo has been popularized by many consumers without their knowledge. The four major misconceptions about shampoo use that are promoted by the shampoo are recognized and paid attention to.
Whether it's a shampoo or a shampoo, we're not sure. The company's first step is to make sure that the company's products and services are well suited for the market. The brand can beat its rival in the local market, the brand's competition. The company's business is a very good one, and it's a very good one. While we wait and see, from a marketing professional point of view, we can still clearly see that with the high-profile and confident listing of Qingyang, the brand has attracted a lot of attention. While attracting countless eyeballs, it also won a tidal wave of applause, becoming one of the most representative marketing cases in 2007. The most representative marketing case and brand story in 2007.