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Text | AI Finance and Economics Society Niu Geng

Edit | Luming Literature

"In Silicon Valley, every company is participating in the food competition, trying to overwhelm its competitors."

The British "Daily Mail" wrote that in addition to the free staff canteen, people can also find hamburger shops, barbecue shops, frozen yogurt shops and even hand-ground coffee shops. In order to retain talents, high-quality free food is just a "basic model", and they provide various benefits to win people's hearts.

To keep an employee's heart, we must first keep his stomach. Ma Yun first discovered this truth. Eighteen arhats ate instant noodles and vomited every day when they were still crowded in the West Lake Villa. During a recruitment, Ma Yun heard that he could make instant noodles with 18 flavor, and he was happy on the spot and recruited her. Later, these instant noodles spent the most difficult nine months with them.

Today, China's technology companies are no longer embarrassed. Ali's future canteen, there is nothing wrong with brushing your face to pay the bill. JD.COM has a five-story canteen and 400 courses. Netease's free food, the taste of which makes Houchang Village envious, often leads the company next door to eat. Huawei follows the world trend and has rich cuisines. Some people even saw Ren queuing for dinner. After a day's work, turn off the computer tiredly, and nothing can soothe the hearts of employees like hot meals.

Looking around the world, technology giants have also taken pains for staff restaurants. According to the Financial Times, chefs once thought it was disgraceful to work in the company canteen. High salary and challenges have changed the catering industry, but turned technology companies into competitive highlands. In Dropbox, more than one chef has worked in Michelin restaurant. "After working in a restaurant, coming here is the best choice." He told the media.

What kind of meals and styles do technology companies provide to attract employees? We collected the dishes exposed by various families: some foods can be supplemented as you eat, 24 hours a day; Some people spend $72 million a year on food, and thousands of people choose chefs. There are also some canteens where employees are threatened "not allowed to leave the workplace" on the forum as CEO. The canteens of various technology giants are the epitome of their corporate culture and family history.

Facebook: You can eat free food, and employees are fired for taking people to dinner.

Unlike people's stereotypes, Facebook attaches great importance to employee life. When building a new park, Zuckerberg talked beautifully with the famous designer Frank Gehry about the park planning. The final park covers more than 22 acres, with more than half an acre of pedestrian areas and more than 400 rows of trees.

Perhaps the most widely known is that Facebook planted trees and built restaurants on the roof.

Facebook has two main canteens, Epic Cafe and Livin' The Dream Cafe, which are run by Facebook itself and are free for internal employees. They all provide three meals a day and change the theme every day, which can guarantee that they will not be repeated for a long time.

In addition to these two main restaurants, Facebook also has a dessert shop, a barbecue hut, a hamburger hut, a burrito bar and a pizza shop. It also has two paid restaurants, both branches of famous restaurants in the Bay Area.

According to employees, the best thing about Facebook is that snacks and drinks are supplemented very frequently and efficiency is paramount. In comparison, Google replenishes goods once a day, and whoever grabs them will be counted. This is food baked by employees on the Internet, and its style is simple and simple. The interior decoration of the restaurant is also a normal hotel style.

In order to get a free lunch, I visited the park. On 20 15, an employee took an outsider to eat privately, and the cost was $20 per person. Later, because he brought 10 people a day, facebook found him and fired him.

Apple: A table is 17,000 yuan, and the food is as exquisite as a mobile phone.

What does Apple pay most attention to? Details. In the newly-built UFO headquarters Apple Park, there is a restaurant that can accommodate 4,000 people. Each of these tables was designed by Japanese designer naoto fukasawa, and the unit price was 2,500 US dollars (about 654.38+700,000 RMB). Some people describe these tables as if they were moved from the Apple Experience Store.

As for food, it's as delicate as apple's products. But the price is not free, probably the price of eating fast food outside. Among them, the biggest canteen in the infinite cycle is said to be a sushi chef dug by Jobs from his favorite sushi restaurant. As for the dishes, there are all kinds of exotic foods, including buffalo, ostrich, quail and so on. Some employees said that they ate a very ordinary hamburger, and the beef patties inside were a lump of beef pulled out on the spot, which was fried and cooked now.

Apple dishes are simple and healthy, and there is no "hard dish" that makes you gasp after eating. Use Apple's internal app to order food, or use ipad to order food in the cafeteria. But the employees are ungrateful. After all, compared with China who can check out by scanning the QR code, the process is still too complicated.

Like other giants, Apple's headquarters also has many canteens with different styles. Some are exquisite and luxurious, while others are simple and comfortable. For example, an open-air forest restaurant is completely composed of plastic round tables and folding stool. Surrounded by dense trees, eating under the dim light of floor lamps also has a special flavor.

Google: Food costs $72 million a year, and thousands of people choose chefs.

Perhaps more famous than Google in the Bay Area is Google's canteen. Employees seldom eat out, and even beware of outsiders pretending to eat. Because Google's three meals are free, you can pack them and take them away.

Thanks to Google canteen chef Charlie Ye Si. He won the trust of Larry Page and sergey brin, and got a large budget to buy the best ingredients. In 2007, it was reported that Google spent $72 million on providing free food to American employees every year. Because of the cost, the taste of the cooked food is far from that of ordinary restaurants. At one time, in Google, Charlie Ye Si was very famous and had a large number of fans.

In 2007, after Charlie Ye Si left office, Google set up a "gourmet tasting committee" to openly select the next chef. In the end, the dishes of the four candidate chefs have to be tried by the employees themselves. "They need to play an important role in managing Google people's changing appetites." This is what sergey brin himself said. Google is definitely the first company to pay so much attention to food diversity.

Throughout the Bay Area, Google has about 50 restaurants, all around the office building. Their food styles and business hours are different.

Being the chef of Google is definitely something to be proud of. Even at Google China, a humble chef, successfully entered Google China after killing thousands of candidates.

Yahoo: All kinds of suckling pigs and roast ducks, and holiday cakes keep coming.

Unlike the exquisite upstarts such as Apple and Facebook, Yahoo's biggest canteen is called URL, which shows the old-fashioned style of the ancestors of the Internet.

Catering food itself, Yahoo's food is authentic hard core: Japanese Lamian Noodles, Peking Duck, and even roast suckling pig. Others were photographed holding China's dried red dates in a steamer.

In Zhou's memoir, Yahoo's headquarters is a big company with strong bureaucracy and slow redundancy. This style changed again after marissa mayer became the new CEO in 2065438+02. Many employees who intend to leave their jobs decide to wait. How do they know? Because Meyer beat them up in the cafeteria!

Some employees said that they once envied facebook, and Zuckerberg ate with ordinary employees and used the same job. Meyer's appearance in the restaurant made them feel that Yahoo was becoming a part of Silicon Valley. Sure enough, the culture at the dinner table showed the true colors of the company.

In the memory of employees, Yahoo has many commemorative cakes and gifts, which is a place with strong corporate culture. For example, this is a commemorative cake taken by employees, and everyone has a share.

In addition, employees miss sashimi on Friday most, but sashimi has disappeared since Yahoo was acquired by American telecommunications company Verizon in 20 16. The change of the whole internet is reflected in a little change, which is very embarrassing.

Airbnb: The dining hall is decorated like a kitchen, and the world dishes are like there.

Airbnb originally meant, Airbed &;; Breakfast, namely "air mattress and Breakfast Hotel". As a platform focusing on warm experience, its staff canteen is also full of home style.

On 20 17, the gourmet team of Airbnb headquarters was merged into Bonapé tit outsourcing company. The latter provides outsourcing services for a series of companies such as Google, Uber and Twitter. This is also the first time that the mainstream media reported the personnel changes in the canteen of a technology company. The status of the canteen in Airbnb can be seen.

It is understood that Airbnb has two main canteens, Lamian Noodles Bar and Sandwich Bar, to meet the needs of employees for 24-hour self-service. When you walk into the Airbnb canteen, at first glance, you will think that you have walked into the restaurant of the shared apartment: public long table bar, casual chairs. Compared with the restaurants built by Apple and facebook, it is more like a corner where employees can relax and enjoy food at will.

It is understood that Aribnb moved to No.888, brannan in October/October/March, so its canteen is named Ate Ate Ate, which not only conforms to the association of the canteen, but also implies the homonym of 8.

As for food, Aribnb has no big fish and big meat, but the dining hall style at home. According to legend, this is related to Joe Gebbia, the founder of Airbnb. His design concept is "simplification". At the end of the salad bar in Airbnb's canteen, there is an independent area called Simplify, which means "simplicity".

Although the food is not obvious, Airbnb's canteen design has moved a lot of thoughts. In the early days, Airbnb's canteen menu would combine daily current events or specific cultural themes. The employee's menu is Simpson themed.

Airbnb houses are all over the world, distributed in 190 countries. Its recipes also strongly advocate multiculturalism. Its daily dishes will adopt the country where Airbnb is stationed, which is related to houses, especially kitchens. When eating local food, it seems that you are really in a locally rented kitchen. For example, the Peruvian mansion with the house number 1270 1946 corresponds to the delicious food of the day in Peru.

Besides dinner, Airbnb also attaches great importance to leisure food, such as breakfast, coffee, salad bar and Lamian Noodles bar. Everything is homemade, no packaged food, no disposable tableware. After all, you don't use disposable chopsticks at home. It can be said that if Airbnb's canteen is summarized in one sentence, it is "the feeling of eating out".

Uber: The conversation with the CEO is terrible. It takes too long for employees to go to the cafeteria.

If there is a warm company canteen, there will naturally be "dark cuisine". Uber is like this. Some employees have posted on the company forum, complaining that the canteen is really terrible. At that time, CEO Kalanick immediately said, "You may not be suitable for Uber", because people who come here want to achieve something, not to have a bite.

It is rumored that this is because the founder Kalanick himself is a person who has no life or even no human feelings. When he was hungry after work, he tore open a bag of potato chips and chewed a few mouthfuls, then continued to bury himself in the computer. He himself is like this, and he thinks employees and drivers should be like this: this is a world of strong people, and no one has time to stop and chew slowly.

Uber's canteen policy is also quite cruel: free dinner is served at 8: 00 15 every night, and meals are served15 minutes in advance on Friday. In the United States, every employee also has an Uber account, and they can get a free ride before 7am and after 10, but they must start from the company-this represents Kalanick's expected working lunch for employees. If you want to eat in the canteen or take a taxi outside the specified time, you must exchange overtime hours.

"There is no such thing as a free lunch". If it tastes bad, this is the culture of Uber canteen. Some employees have repeatedly said that they can't eat the chicken "what is the cooking method" provided by the canteen. Others said that the best meal for the company was the day when the canteen broke down.

This culture once led to Kalanick's abdication. In March of 20 17, he had a fierce quarrel with a Youbu driver: the driver blamed him and constantly oppressed and revised the policy, which made him bankrupt and lost nearly $654.38 million. Kalanick hit back: You know, many people always make a mess of themselves and expect others to wipe their bottoms. Later, this video was uploaded to the internet, which triggered a big discussion about Uber's oppression. 2065438+June 2007, he himself had to resign as CEO.

However, Uber's restaurant culture continues. Gaby Camacho, the food project manager of its headquarters, once said that it takes at least 1 hour for employees to leave their desks to eat in the canteen. But if they only eat in the office, it only takes five minutes. Therefore, he is committed to providing cupcakes, biscuits and sandwiches that can be brought into the office.

As for the function of the canteen, he said that many teams can hold team building and work meetings during lunch time. Therefore, "strengthening cooperation" is the goal of our grain plan. "You can have lunch with your team. This is a working lunch. "