What is the profit margin of home-brewed draft beer? A liter is less than fifty cents!

Mr. Wang, who has been engaged in food machinery for more than 20 years, told reporters, "At present, the profit of homemade draft beer is amazing. You may not think that the cost of a liter of homemade draft beer is less than 50 cents, and the profit rate is nearly 2000%. "

High profits drive "self-brewing"

"Now that the draft beer machine is in power, many people mistakenly think that catering enterprises with homemade equipment must be credible. In fact, this is also a misunderstanding. " Mr. Wang introduced: "At the beginning of the year, a barbecue shop near Huayuan Road spent more than 300,000 yuan to buy one of our equipment. When the equipment was installed and debugged, the boss kept asking for tips to reduce costs. " Mr. Wang sighed helplessly.

Mr. Wang calculated an account for the reporter: the cost of self-brewed draft beer is about 1000 yuan a ton, and suddenly it becomes 10 yuan a liter in 20 yuan at the hotel. According to the density of beer, a ton of beer 1250 liter, the sales amount is 25,000 yuan/ton, and the profit is nearly 2,000%.

The profit is so high that the store is still calculating the cost. In daily maintenance, Mr. Wang found that the shopkeeper abandoned Australian barley with good quality and high price, adopted domestic ordinary barley and reduced the use of hops, and sometimes even relied entirely on additives to achieve the effect of importing hops. In this way, the cost was as low as one liter of 0.5 yuan, and the money to buy equipment was earned within three months.

There are all kinds of tricks hidden in the market operation.

In addition to high profits, the reporter learned that there are also many tricks in the market operation of homemade draft beer.

"In the process of brewing, the degree and purity of malt are completely controlled by the hotel, and how much water is poured depends on the boss's conscience. Similarly, it is not uncommon for hotels to add water at will and fill it with old beer. In order to reduce costs, unscrupulous catering enterprises can even put the wine they sell back into cans, which is why many consumers find draft beer tasteless or weak. " An industry insider told reporters.

At the same time, homemade draft beers often appear in barbecue stalls and other big stalls in the form of "brand draft beers". The reporter learned that many draft beer stalls put their own brewed beer into draft beer barrels marked with brand names and sell them at their normal market prices. Take Baotuquan draft beer as an example. The retail price of a 20-liter container is around 40 yuan, 2 yuan/liter. So even if the cost is 0.5 yuan, the profit of the merchant is still 300%.

Similarly, many merchants also started summer promotion activities by brewing their own draft beers. A hot pot restaurant in Jinan recently launched the activity of "Drink puree, get one free in draught beer". The reporter learned that the price of a bundle of 2 liters of draft beer is 28 yuan, buy one get one free 14 yuan. "Many consumers think it is cheap and affordable. In fact, it is the merchants who steal the fun.