I. Market Segmentation
What type of customer is the kimchi business ready to serve, which needs to seek their own customer base from several aspects of consumption differences, personality differences, and strength advantage differences.
II. Selection of entry points
Pickle enterprises need to meet the needs of these customers what kind of needs.
Three. Establishing their cost advantage
What kind of corresponding price will the pickle company seek.
Prophetic Word Strategy reminds us that these three points make up the value proposition of a pickle business. The choice to be different from rivals must be to position yourself appropriately, to take a unique perspective, to meet a unique need.
Several ways of strategic positioning for pickle enterprises to achieve rapid development
One is the strategic positioning of a pickle enterprise based on a certain type of product or service in the industry
It also belongs to the positioning based on category because it is based on the selection of the product or service category rather than customer segmentation. Category-based positioning is economically justified when pickle firms offer good specific products or services in response to external market competition by developing unique internal operational activities.
The second is that the kimchi enterprise is based on meeting most or all of the needs of a particular customer group
Also belonging to the strategic positioning based on demand, it is closer to the traditional thinking of targeting customers in a certain market segment. Needs-based positioning arises when certain customer segments have different needs that are better met by a different set of operational activities than those of competitors. Most administrators intuitively plan their operations based on the customer needs they want to fulfill. However, one of the elements of needs-based positioning is often unrelated to intuition and overlooked. It's just that activities that fulfill a set of needs also differ, and differences in needs have the potential to be meaningful positioning. Otherwise, competitors can fulfill the same needs, and this strategic positioning has no unique meaning or value.
Thirdly, pickle companies segment their customers according to different ways of acquiring them
Also belonging to contact-based positioning, even though the needs of these customers are similar, the companies need to use different ways of configuring their activities in order to reach them. Pickle businesses can reach customers based on their geographic location and the size of their customer base