1, choose a good store address
Xiaobian has mentioned the importance of the location of fruit shops more than once. You should know that a good store location can not only bring a steady stream of business, but also greatly increase the word-of-mouth communication of stores. Briefly talk about the location requirements of fruit shops. First of all, there should be enough permanent residents around, such as large communities, or people with sufficient purchase intentions, such as 3A hospitals. Of course, in addition to residential areas and hospitals, some streets and schools with good traffic can also be considered. Remember that only by occupying a favorable position in a favorable location can you win first.
2. Make a clear positioning.
Simply put, it's what path your fruit will take, whether it's a couple's wife's shop with small profits but quick turnover or an exquisite high-end shop. Of course, it depends on the location of the store you choose, and only after positioning the business behind can you have a direction. In fact, in the impression of many people, fruit shops just need to find a storefront to put fruits on it. There is no such concept as low-end and high-end, but as operators, they must have a clear positioning so as to better satisfy consumers.
3. Always pay attention to fruit quality.
In fact, what fruit shops do is turnover. If the fruit turnover is fast, the sales volume will be high and the loss will be low, and the cost of slow turnover will continue to rise. If you want to turn around quickly, you need to have high-quality fruit, and the quality and freshness of the fruit can be high, and the price can be higher. Once you find that the quality has dropped to an acceptable level for customers, you can sell it in time through bundling and discount promotion, which will not only reduce the loss but also attract more consumers to enter the store.
4. Do a good job in community operation and group purchase.
Of course, it is group buying that is the most popular sales method at present, and if you want to do a good job in group buying, you have to do a good job in community communication and operation in the early stage. First of all, community building can be done through promotions and holiday activities, so I won't say much about how to operate Xiaobian. Secondly, the daily operation can send red envelopes in the group, send some new product arrival information in the group every day, and also engage in solitaire. When everything is ripe, you can launch a group purchase, and you should limit the time period and the number of people participating in the group so that customers can form a habit. Another thing we should remember is that the skill is just the skill. The key point is to continue unswervingly and do a good job in the reputation of goods and stores so that customers can gather more and more.
5. There must be no less promotional activities.
The above small series also mentioned that fruit shops have to have high turnover rate if they want to have high turnover, so how to speed up the turnover? Of course, through promotional activities, the promotion activities of fruit shops are actually not difficult, but they are nothing new, but as long as they are strong enough, consumers still eat this set. As for how to do it, you don't have to teach everyone. You know everything.
6, the service can't be lost
Modern people also attach great importance to the consumption experience, and most fruit shops open near the community and do old customers. At this time, it is very important to be worldly. In addition, some daily service terms are indispensable. Of course, this is not a sales skill, but many fruit shops are not doing well enough, even some well-known brand chain stores are not satisfactory.
7, sum up experience.
Remember that experience is summed up. After every activity and every group purchase, you should calm down and think about what is not good enough. Of course, it is best not to build a car behind closed doors. You can communicate with your peers and discuss with them, and actively learn from others to learn from their advantages so that your business ideas can be opened.
Novice fruit shops suggest joining a mature and reliable chain brand, such as Xianfeng Fruit, so that it can be easier to open a shop with the help of brand influence and various support.
You can call the national franchise telephone number of Xianfeng Fruit at 400-88 1-9090 for detailed consultation.