As a listed company, Dong Jiao's additional investment is definitely greater than Fupai. If the investment is large, the price will naturally be much higher. In recent years, Dong 'e Ejiao has increased its investment in marketing and production, and has also established a donkey breeding base. There should be a certain cycle ratio between input and output, which should naturally be improved.

On the other hand, Fupai Ejiao has also invested a lot in recent years, with a low-key investment of 2 billion to establish a new factory. But after all, Fupai is not a listed company, its marketing network and marketing strategy are relatively backward, and its publicity is not as good as that of Dong Jiao!

Apart from the investment in building a factory in Fupai, this company is almost eating its own capital and its own glorious history, but it has no formal and systematic marketing ideas, so it is several grades worse than Dong Jiao.

Without collaborative marketing, prices naturally cannot rise. Just like the difference between first-line and second-line stars now, who will buy your account at a high price without a certain exposure? Dong Jiaogui, because he is already a first-line star, everyone is willing to buy it.

Fujiao is now at most the top of the first line and second line! Of course, from last year, Fujiao started a new retail model and slowly began to seize the market trend!

The difference between Dong 'e and Fu 'pai;

First, the historical perspective.

Fupai Ejiao belongs to Dong 'e Town Ejiao Co., Ltd. of Shandong Fujiao Group, formerly known as Shandong Pingyin Ejiao Factory. It is the earliest Ejiao factory in China and one of the earliest and oldest enterprises in China.

Dong 'e Ejiao belongs to Shandong Dong 'e Ejiao Co., Ltd., formerly known as Shandong Dong 'e Ejiao Factory. It is the largest manufacturer of Ejiao series products in China and belongs to China Resources Group, a central enterprise.

Dong 'e Town is the birthplace of Ejiao, the county seat of Dong 'e in ancient times, and it was famous in Gyeonggi in Ming and Qing Dynasties. The only recorded hometown of Ejiao in history is Dong 'e Town. Fupai originated in Dong 'e Town, with the word "Fu" given by the Qing emperor, belonging to the root seedling red.

Therefore, it can be said that Fupai is an old brand, the earliest Ejiao factory and the origin and leader of Ejiao.

Dong 'e Ejiao started in Dong 'e County (Tongcheng not long ago, now Dong 'e County), not Dong 'e Town, but later brand operation made Dong 'e Ejiao quickly occupy the Ejiao industry.

Second, the company comparison

On the whole, Dong 'e Ejiao has done much better in brand marketing than Fupai a few years ago, so that for many non-industry people, Dong 'e Ejiao is the first thing that comes to mind when it comes to Ejiao, and no one has even heard of Fupai, which is almost eating old money.

However, since the introduction of the new retail model of Fupai last year, Fupai has suddenly become active in front of people. Sales in 2020 increased by nearly 48% compared with last year. On the other hand, Ejiao has not made effective adjustments under the new situation of the Internet. The company lost money year after year, and the former chairman also resigned.

Third, product price and quality comparison

Regardless of the sales volume of Dong 'e Ejiao, regardless of whether the chairman resigns or not, the performance is mainly linked to the operation. But the quality of Dong 'e Ejiao can be said to be the best on the market at present.

Both companies have continued their long-standing rubber-making technology. In terms of quality, Dong 'e and Fupai are definitely the first in the industry, while others such as Jiuzhitang and Tongrentang are the second.

In terms of price, Dong 'e Ejiao is 3000 yuan+per catty, and Fupai is 2000 yuan+per catty. The price of Fupai is slightly lower, and the quality is definitely not worse than Dong 'e, but it is still first-class in quality.

In addition, Fupai is now doing a new retail model, starting from 5 boxes, you can eat it yourself, and you can also discount it, which is more cost-effective.

The above contents refer to Baidu Encyclopedia-Ejiao.