Wei Yingzhou, President of Master Kong, attended the Pepsi Annual Meeting for the first time and won the biggest contribution award. He joked that he had done nothing. But for Indra Nooyi, CEO of PepsiCo, her reason is simple. Master Kong is helping PepsiCo China out of its predicament.
Pepsi's mission has always been to fight Coca-Cola all over the world. According to the data of Canadean, a British professional consultancy, in the third quarter of 20 12, that is, the first quarter of cooperation with Master Kong, the growth rate of Pepsi China exceeded Coca-Cola 10 percentage point for the first time in recent years. Although it is only a comparative growth rate, it is a good thing considering that Pepsi's previous performance in China has been stagnant.
Master Kong is the second largest beverage producer in China after Coca-Cola. 20 1 1 year, their market share is 14.4% and 16.8% respectively, and Pepsi's share is 5.5%. In April this year, Master Kong's public relations spokesman Chen Gongru just returned from a meeting in Shanghai. In Shanghai, Master Kong and Pepsi discuss the possibility of the alliance between the two companies after one year.