Pepsi-Cola is nothing more than a kind of cola made by yourself. Children's boots with good taste can drink Pepsi, which is not authentic enough. The formula of Coca-Cola is protected by trade secrets, while other Coca-Cola companies produce similar cokes by reverse engineering, that is, through technical means, the products obtained from public channels through legal means are disassembled, mapped and analyzed to obtain relevant technical information of the products. It is said that Coca-Cola's formula is kept in a safe in a bank in Atlanta. At present, only two people in the world know the formula of Coca-Cola, and the Coca-Cola Company stipulates that these two people cannot take the same flight.

Coca cola? Many of our competitors have hired senior chemists with high salaries to disclose their recipes? 7X 100？ It was deciphered, but it never succeeded. Researchers know through laboratory tests that the most basic ingredient of Coca-Cola is water, plus a small amount of sucrose and carbon dioxide. Some companies have done the same thing, but the taste of the prepared drinks is quite different. Only then did people realize that some Coca-Cola products accounted for less than 1% of the total? Mysterious substance? , making Coca-Cola keep its glory for more than a century. ?

But other people in the beverage industry pointed out that it is meaningless to copy Coca-Cola, because only stupid people would think that it is the secret recipe that makes Coca-Cola last forever, and the real way for Coca-Cola to win is actually the brand operation of Coca-Cola. After operation, this brand has become a part of popular culture and deeply rooted in people's hearts. As a former president of Coca-Cola Company said: Coca-Cola is 99.7% water and sugar. Who will drink without advertisements?

Therefore, some experts joked that Pepsi, the sworn enemy of Coca-Cola, did not hide their secret recipe in the underground safe of the bank, but Pepsi did not do badly. Coca-Cola has its own formula and keeps it secret, while Pepsi has no restrictions. As long as it is needed by the market, the taste of the beverage can be changed at any time according to the needs of the market, and there is no secret in the formula. ?