Fruit business plan a
One, the project introduction:
Community fruit store establishment: in the community of residents reached 3000 families (each family 3 people calculated) the establishment of fruit stores in the neighborhood.
Second, market analysis:
China's fruit market is huge, compared with foreign per capita annual consumption of 85 kilograms of fruit, the domestic per capita consumption is just half of its. Through the investigation of most families, 80% of the 3-member family monthly consumption of fruit in the amount of 80 yuan or more. 10% of the family consumption of fruit between 50-80 yuan. Only 10% of households consume fruit for less than $50.
With the increase in income level of the population, the demand for fruit consumption is growing. China's current average annual per capita fruit possession of about 45kg, and health standards require (70kg) there is still a small gap, compared with the average annual consumption of fruit in developed countries (80kg) the level of the gap is even greater. If we take into account the future population growth factors, according to the health standard calculation, the national fruit consumption will reach 115.5 million tons.
Third, the problem of judgment:
(1) how to reduce costs:
(a) procurement costs
(b) operating costs
(2) how to attract the attention of consumers in the early stages of opening, you can through the Neighborhood committees, property companies and other channels to the opening of the leaflet and some preferential posters issued to the residents of the district. And can be launched to buy a certain amount of fruit to send juicer and other activities. This, in turn, can drive residents to eat fruit to drink fruit, increase the consumption of fruit.
(3) How to make consumers choose the goods we provide:
1, good image;
2, good shopping environment;
3, competitive prices;
4, multiple promotional activities;
5, a variety of convenient service measures.
Fourth, the competitive analysis:
1, the change in consumer attitudes: consumers can receive this fresh fruit purchase. (Some areas in the South have been very accustomed to this way of buying fruit, and take it as the main place to buy fruit) due to other traditional places to buy fruit in the minds of consumers have formed the habit, so to change the consumer's concept of shopping in a short period of time, so that the acceptance of this form of business.
2, large supermarket chains: large supermarket chains began operating fruit has been a long time, which shows that fruit consumption in the people's daily consumption has accounted for a certain proportion, but also explains the market is broad, these businesses are also very optimistic about this market. Large supermarket chains have the advantage of purchasing a larger volume, lower procurement costs, higher traffic, shopping environment is better, product quality and quantity are guaranteed.
3, farmers' markets: generally in the form of open air. Because the stall rent is cheap, so its price may be a little advantage. But its shopping environment, product services are not, customers have nothing to choose from, and in the quality and quantity are not very solid.
4, peddlers: characterized by strong mobility, can push the fruit cart to the community downstairs, because there is no rental cost, so its price may be lower. The disadvantage is that the fruits sold by peddlers often have a lack of catty, the phenomenon of substandard.
5, the southern region to have the fruit chain stores: because our goal is to do the domestic fruit wholesale and retail enterprises, so the South is also our important market, although the South has some fruit chain stores, and small scale, I think this is a very good opportunity for us, we can directly to its acquisition, not only can we buy up all the channels, and most importantly, we can also buy its fruit plantations. We can directly acquire them, not only can we acquire all the channels, but most importantly, we can also acquire their fruit planting bases, and logistics and professional talents.
6, the south of the scattered fruit store: due to the south of the fruit consumer market is more mature, scattered fruit store is more, our approach is to let it join. As long as the other party pays a certain franchise fee, you can use our trademark and carry out a unified store decoration. And we provide price advantageous products, and free delivery.
Fifth, the core competitiveness:
Our fruit chain stores to carry out, the joint juice business procurement advantages and logistics advantages, in the procurement cost will certainly be lower than its. And our due to open the store in the community, in the recruitment of some laid-off workers, for point policy support. And our shopping environment, credibility and price can compete with large supermarkets. And we will provide juicing services, fruit promotion and introduction, gift boxes and other services are believed to be large supermarkets do not have.
Fruit Business Plan Part II
I. Project Introduction:
The establishment of community fruit supermarkets: in the community of residents up to 3,000 families (3 people per family calculation) of the district to establish a fruit supermarket.
Second, market analysis
China's fruit market is huge, compared with foreign per capita annual consumption of 85 kilograms of fruit, the domestic per capita consumption is just half of its. Through the investigation of most families, 80% of the 3-member family monthly consumption of fruit in the amount of 80 yuan or more. 10% of the family consumption of fruit between 50-80 yuan. Only 10% of households consume fruit for less than $50.
With the increase in income level of the population, the demand for fruit consumption is growing. China's current average annual per capita fruit possession of about 45kg, and health standards require (70kg) there is still a small gap, with the average annual consumption of fruit in developed countries (80kg) compared to the level of the gap is even greater. If we take into account the future population growth factors, calculated in accordance with health standards, the national fruit consumption will reach 115.5 million tons, 70% higher than the total national fruit production in 2002
Third, the reasons for the choice
1, the industry's needs: China's lack of fruit sales of large.
2, the need for entrepreneurs: low entry barrier, a very small investment can be operated.
3, policy support: March 22, 2004 (Beijing Municipal Bureau of Commerce, Beijing Municipal Development and Reform Commission): 79 commercial projects to encourage and support the development of commercial projects, including supermarkets, convenience stores, community breakfast stores, food stores, daily necessities stores. Restrictions on commercial projects are: above the regional level commercial centers and planned characteristics of commercial streets (districts) outside the restriction of new business area of 5,000 square meters or more of large and medium-sized retail commercial facilities; within the second ring road in urban areas, the restriction of new business area of 10,000 square meters or more of large-scale department stores, large supermarkets; within the third ring road in urban areas, the restriction of new business area of 10,000 square meters of more than large-scale Warehouse shopping malls, large professional supermarkets, various types of large wholesale markets; urban centers, municipal commercial centers, regional commercial centers, Zhongguancun Science Park Haidian Park, business center area to limit the addition of various types of primary markets, wholesale markets.
4, a new sales opportunity: only fruit chain stores or blank. And other industry chains are in the state of micro-profit competition.
5, novel sales methods: open self-selection.
6, a variety of services: provide automatic juicing services. Provide a combination of packaging boxes, and in the store to introduce the characteristics of various fruits and suitable for consumption of the crowd, to guide the healthy consumption.
7, the purchase of fruit and consumer psychology: busy time, no extra time to buy fruit. Supermarkets and wholesale markets will not buy a lot of fruit because they mainly buy other products.
8, a huge market: the country plans to make per capita consumption of fruit in 2010 to reach 40 kilograms. 48 kilograms in 2020. 53 kilograms in 2030. That is to say by 2030, fruit to have 25 million kilograms of consumption growth. The market is huge. Is now 40% of the market.
Fourth, the characteristics of the service:
1, to give customers a new, assured, quality assurance and cheap assured consumption location
More customers choose to go to the supermarket to buy fruit, in addition to the purchase of other commodities to see the fruit sales, incidental purchases, the rest of the reason is that the supermarket's fruits whether it is from the appearance of the product, product quality, portion size can make the Consumers are very assured. And open self-selection allows customers to have more room for choice. For our fruit supermarket, the use of unified decoration, unified store layout, unified procurement, unified distribution, and all products are cleaned, waxed, graded, packaged for sale, can give customers the above psychological satisfaction.
2, a unique guide to consumption
Now the customer to buy fruit, completely by virtue of their own tastes and preferences to choose the fruit consumption, while ignoring the characteristics of the fruit itself and suitable for consumption of the crowd. Through the investigation of many consumers, found that almost no one can say the characteristics of pineapple and suitable for consumption of the crowd, and liver disease, stomach disease patients should eat what fruit, not suitable for eating what fruit. This shows that everyone is blindly consuming fruits. There is no fruit consumption common sense will also make a misunderstanding of sending bananas to diabetic patients with good intentions to do the wrong thing. As a fruit retailer, it is our responsibility to teach people how to consume fruit wisely. In this regard, I will be posted in the store each fruit characteristics of the poster and suitable for consumption of the crowd, and good and bad grades of the identification method, to guide people to healthy consumption.
3, provide a variety of services to target different consumer groups
Fruit consumers are generally divided into their own consumption and gift 2 kinds. In view of the psychology of the gift crowd and packaging needs, we will specialize in designing some folding or combination of different capacity (3G, 5G) and other packaging combinations, paid to provide consumers. In other words, customers can combine and purchase fruits at will. After the purchase, if you need a box, you only need to pay a certain packaging fee, you can get the store's box (can be divided into several kinds of birthday, visiting the sick, visiting relatives, etc.), and you can get a greeting card. In this way, both consumers understand the consumption, eliminating the need for expensive gift packages of fruit purchased in the traveler or other merchants, but also to ensure quality.
4, digging deeper into the characteristics of the fruit and other consumer needs
With the increase in people's income, more consumers began to drink fresh juice. In response to the needs of consumers, each fruit chain store will have a free juicer for customers to use. After purchasing fruits, customers can help themselves to free water to wash the fruits and free use of the juicer to squeeze the fruits into juice. If customers bring their own containers, we will not charge any fees. If customers want to take the juice to their home, company or on the road to drink, we will provide a set of containers (including solstice cups, straws, honey, sugar, etc., and help customers to encapsulate) for a fee, so that it is easy for customers to bring freshly squeezed juice to any place to drink. In terms of hygiene, every time customers finish using the juicer, we will disinfect the machine and put it into the sterilizer to ensure hygiene.
Fruit Business Plan Part III
I. Project Introduction
Project Name: People's House
Project Scale: 50 square meters supermarket
Project Infrastructure: 7 vegetable containers, 2 electronic scales, 5 color pages of beautiful vegetables, 8 banners, 2 tellers, 1 purchasing agent, 2 air conditioners, 1 computer. 1 set of audio equipment, 2 cameras, 1 set of cashier facilities, 1 set of lighting facilities, a number of bags, cleaning appliances, 1 set of refrigerated cabinets, a number of promotional pages per quarter.
Project product profile:
Vegetables:
1) Root vegetables: including radish, carrot, turnip, etc..
2) Cabbage category: including cabbage, bok choy.
3) Tomato and fruit: including tomato, eggplant, and pepper.
4) Squash: including cucumber, winter squash, pumpkin, bitter gourd, zucchini and so on.
5) Legumes: including kidney beans, cowpeas, peas, lentils, and tofu.
6) Green leafy vegetables: including spinach, celery, lettuce, fennel and so on.
7) Potatoes and yams: including potatoes, yams, ginger, etc.
8) Onions and garlic: including scallions, garlic, onions, leeks, etc.
9) aquatic vegetables: including wild rice, cecrops, lotus root, watercress and so on.
10) Perennial vegetables: including bamboo shoots, golden broccoli, asparagus, lilies, etc.
11) Edible mushrooms: including mushrooms, straw mushrooms, shiitake mushrooms, fungus and so on.
Aquatic products:
Carp, grass carp, crucian carp, all kinds of fish.
Meat:
Pork (including all kinds of pig offal), beef, chicken, duck, according to the supermarket standard
Dry goods: a variety of seasonings, other types of purchases to be determined.
Second, the project analysis
1, urban and rural residents living standards continue to improve, the concept of consumption and the way of profound changes, people are increasingly strict requirements for food safety, willing to buy better quality or relatively high price of products or services. Vegetables are indispensable to people every day and will never go out of fashion.
The frequent emergence of food safety issues in life, the government has strengthened the supervision and management of the market to ensure that people have a healthy consumer environment, which also helps to create a good market environment, green marketing can be head on, which shows that the market potential of green products is very huge, the market demand is very wide.
Now people have a relatively high level of education, strong consumption ability, a certain taste for lifestyle and grade requirements, with an advanced consumer concept, the consumption of products or services have a certain grade requirements, willing to accept a good consumer environment and products.
As a result of technological advances, people produce anti-seasonal vegetables through greenhouse technology, coupled with advances in preservation and refrigeration technology during transportation, which ensures that people can eat a wide variety of fresh and nutritious fruits and vegetables throughout the year.
2, from the demand point of view to analyze the behavior of vegetable consumption, vegetable research shows that: vegetable fresh sales is still the main body of the next 10 years, China's urban and rural residents for fresh vegetable consumption per capita consumption level is to maintain a relatively stable level, the total demand for vegetables with the growth of the population is on the rise, the importance of the quality and safety of vegetables to increase the degree of the future of the structure of vegetable consumption needs to be adjusted, the vegetable consumption of processed products will increase the demand. Demand for processed vegetables will increase.
The main characteristics of the consumer market purchasing behavior:
(1) The consumer market has a diversity of purchases, different people have different hobbies, and different vegetables have different nutritional value coupled with the people's dietary habits every time you want to eat a few different kinds of dishes, so people in the selection of vegetables when the choice is diversified, a time to buy different vegetables.
(2) from the transaction scale and mode, the consumer market, the number of buyers, the market is decentralized, the number of transactions is frequent, but the number of each transaction is not large. So the vegetable market transactions require a high turnover rate of vegetables, and vegetables are perishable, must do a good job of preservation.
(3) vegetables as daily necessities, consumer demand elasticity is small, while the pattern of oversupply of vegetables, buyer's market will exist for a long time, the consumer's purchases have a greater degree of inducibility, some promotional tools will have a better response.
3, fruit and vegetable transportation process resulting in broken vegetables or fruits, according to the degree of damage using different methods of treatment, mildly damaged for discount promotions, low-priced treatment, serious damage directly dealt with. In the course of business, the stocker classifies the fruits and vegetables in the store every day, carries out discount promotion for the fruits and vegetables that have been stored for a long time but still unsold, and directly deals with the fruits and vegetables that have rotted and deteriorated. Timely inspection of vegetables and fruits to see whether they are within the shelf life, or to see whether they are already in the pre-deterioration stage, and timely selection of food products with obvious changes in color and taste. In the case of unstable vegetable prices, inform consumers in advance of products that will increase or decrease in price to facilitate consumer choice. And try to encourage consumers to choose a slightly lower price of goods, to prevent the high price of goods piling up lead to the supermarket's own loss of profits.
4, in the pre-opening of the main use of low-priced penetration, so that consumers know our fruit and vegetable store, in order to attract the majority of consumers to continue to buy, we have used a variety of promotional methods:
(1) the issuance of publicity pages: the development of beautiful publicity pages, the above clearly indicates that the store's promotional activities, distributed in the district to attract consumers to come to buy.
(2) snatch: choose a few consumers most often buy fruits and vegetables occasionally snatch, recruiting customers, for the small store to increase popularity, while driving the sales of other fruits and vegetables.
In the normal operation of the business in the future, in order to ensure customer flow, but also in order to attract more customers, the people's home can be the following different promotional tools:
(1) Today's specials: every day to launch a special price of vegetables or meat, to attract consumers to buy.
(2) holiday promotions: in some important holidays, the store part of the vegetables and fruits for discount promotions or issue coupons (coupons can only be used in accordance with the above denomination against the cash, but can not be exchanged for cash.)
(3) Membership points: Where a one-time purchase in the store amounted to 30 yuan (including 30 yuan) or more, you can get the store a free gift of a beautiful membership card, the membership card can accumulate points, a dollar can be accumulated a point, the points to reach 500 yuan can be obtained to the value of 25 yuan cash coupons for consumption.)
Third, infrastructure funds
Fruit and vegetable shelves: 150 yuan each, ***7, a total of 1050 yuan
Electronic scales: 120 yuan each, ***2, a total of 240 yuan
Air conditioning: 3,000 yuan each, ***2, a total of 6,000 yuan
Computer: 3,000 yuan each, ***1
Cash register facilities: 2,000 yuan each, **** 2, a total of 4,000 yuan
Rent: 4,000 yuan * 12 months = 48,000 yuan
Renovation: renovation of the walls, lighting, monitoring facilities, a total of 5,000 yuan
Business licenses and tax and other formalities require about 2,000 yuan.