1. The StarElite card is equivalent to a Starbucks membership card

which is used to keep track of your purchases and gives you different levels of discounts based on your spending.

2. The Star Gift Card is the equivalent of a Starbucks voucher card

A certain amount of money is stored in it, which can be used to give to your friends and family, and to save you the trouble of paying cash when you pay.

Starbucks (Starbucks) is the name of an American coffee chain, founded in 1971, and is the world's largest coffee chain, with its headquarters located in Seattle, Washington, USA. Starbucks' retail products include more than 30 types of the world's top coffee beans, handmade espresso and a variety of coffee hot and cold beverages, fresh and delicious assorted pastry food, as well as a rich and diverse range of coffee machines, coffee cups and other goods. Starbucks has nearly 21,300 locations worldwide throughout North America, South America, Europe, the Middle East and the Pacific.

Brand Positioning: "Starbucks" the name comes from the American writer Melville's novel "Moby Dick" in an extremely calm, very charismatic character of the first mate. His hobby is to drink coffee. From the Starbucks brand name, you can clearly define its target market positioning: not the general public, but a group of people focus on enjoyment, leisure, respect for knowledge and respect for the people of the city's rich petty white-collar mood.

Brand Recognition: Starbucks green logo is a mermaid-like double-tailed Poseidon image, this logo was designed in 1971 by the young Seattle designer Terry Heckler from the medieval woodcut Poseidon image of inspiration and design. The mermaid statue on the logo also conveys a dual meaning of primitive and modern: her face is plain but wrapped in a modern abstract form, black and white in the middle, surrounded only by a circle of color on the outside. When Starbucks created this logo twenty years ago, there was only one coffee shop.

Brand Appeal (Target): Customer experience is the core appeal of Starbucks brand equity. Just as McDonald's has always advocated selling joy, Starbucks has gradually broken down the typical American culture into elements that can be experienced: visual warmth, auditory spontaneity, and olfactory coffee aroma. jesper kunde pointed out in "corporate religion": "Starbucks' success lies in the fact that, in the era when the center of consumer demand has shifted from products to services, and from services to experiences, Starbucks has succeeded in creating a 'Starbucks experience' characterized by the creation of the 'The Religion of Coffee'."

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