First, the box office was high at first, not because the film was good, but because of marketing. In recent years, there have been tens of millions and hundreds of millions of works at the box office, but its stamina will only last for three or two days, and then it will fade. A film was exposed before. Three days before the release, it was 654.38 billion yuan per day, and on the fourth day, it was only 500,000 box office. Everyone knows how these box offices came about.
Second, the movie "The Legend of Deification" had a high box office on the first day, but its reputation was not good, and the follow-up was definitely not good. The movie "The Legend of Deification" not only sells this IP, but also sells the feelings of the country. However, selling feelings can only absorb part of the box office, and whether people can brush it twice or three times is the best evaluation of the success of a movie. And the mythical legend of this film, to tell the truth, really has little to do with the myth of Jiang Ziya, and at best, it accounts for the word Jiang Ziya. In the plot, it has been divorced from the myth of China itself, Jiang Ziya. The story of the fox demon inside has also been separated from all the mythological images of the fox demon.
Third, only films with low box office but good reputation in the early stage will sell better and better, such as Wolf Warriors 2. A good movie can't be piled up by marketing. A really good movie didn't have a strong box office in the early stage, but its follow-up reputation is getting better and better. When it is released for dozens of days, you can watch it with your friends and Amway with people around you. This is success. In recent years, there are not many such films, but surprisingly, Jason Wu made two or three.
Generally speaking, the first day's box office is high and the follow-up evaluation is not high, which is just the product of marketing. Only when the previous box office is not good, but the follow-up evaluation is high, the box office may break out.