When Magnum Magnum 1989 Magnum was born in Germany, Unilever positioned it as a high-end ice cream brand. Magnum is a well-known brand owned by Heluxue. As a big producer in the global ice cream market, Wall's has been producing ice cream for a long time and belongs to Unilever.

The development course of magnum

1993, Heluxue officially entered China. Only half a year after its establishment, the sales volume of Heluxue ice cream exceeded 3.5 million liters, and Menglong ice cream set a high sales record for Unilever's new global ice cream company.

195 1 year, Ortiz's ice cream has a formal name: MIKO, where MI stands for milk and KO stands for chocolate. In order to meet the greater demand, MIKO bought a machine that can produce 4,000 popsicles per hour at 1954. This is the beginning of industrial production. Later, in order to sell all over the world, the output reached several million liters of ice cream every year.

From 1936, MIKO began to inject the image of mass entertainment into the brand, especially the connection with movies. The popularity of movies in 1950s marked the beginning of the story of MIKO's cooperation with the film industry. At halftime, the audience will find Miko.

Besides, there are many ice cream brands in Heluxue, such as Cute Duo, Duo Quan, McCool Lion, So Good Quiet, GROM and so on. Xue Lu's red heart-shaped trademark family sells about 654.38 billion products worldwide every year, making it the largest ice cream brand of Unilever.

Through color segmentation and contrast, coupled with attractive photos of product renderings, while enhancing the different characteristics of each product, the packaging is as unified and attractive as possible visually.

Refer to the above? Baidu Encyclopedia-Heluxue