Burger King acted like an idiot. If I am the owner of fast food chain stores all over the world, I may hope to deal with marketing strategies by being considerate and tolerant of local customs-especially cultural sensitivity is very important. One way to fail on a large scale in your marketing boom is to make a racist advertisement for your new food, which is disrespectful to the public and completely racist.

Sadly, this is the advertisement that Burger King made in New Zealand for their new Vietnamese sweet pepper? What did the hamburger do? The most prominent feature of this video is that several people try to eat a hamburger with huge chopsticks. The chopsticks are all red, which is simply inappropriate and absurd. Not long ago, D&G was forced to withdraw from the China market because of the incident of insulting China. How can such an advertisement make people feel that it is not insulting? The thinking process in the advertisement clearly shows, "Well, we are here to make fun of other people's culture, no problem!"

Don't even think about this result, it will definitely attract everyone's attention. The hot spot is up, but the road after Burger King is still quite difficult. Not only did they not learn from D&; G's lesson at that time was to make fun of chopsticks culture more openly. Such obvious racial discrimination is unacceptable. Even if the enterprise can't enter the hearts of the masses, it will be a matter of time before it decays.